Youth Marketing in brief
Tuning in to student needs
Campus Media has established communication channels with viewers that enable students to provide feedback on programming content, as well as advertising campaigns, for its Campus TV service. “At present Campus Media is experiencing a definite increase in the numbers of students that are interacting with new media platforms. Personal interaction with students enables Campus Media to provide students the exact programme content they are interested to receive,” says Chris Day, Campus Media sales and marketing director.