To support South Africans Against Drunk Driving (SADD), brandhouse
is encouraging all South Africans to 'like' its Drive Dry Facebook page
and in return it will donate R50 000 to this worthwhile organisation. Drive Dry forms part of brandhouse's ongoing efforts to inform and raise consumer awareness about the effects of drunk driving and to change consumer behaviour to responsible drinking. Caro Smith, psychiatric social worker and alcohol and drug educator, founded SADD after a driver who had been drinking killed her 23-year-old son, Chas, in September 2005. To date 1490 people like brandhouse's new Drive Dry Facebook page and 20 320 people have viewed the 'Who's driving you home tonight?' television commercial on YouTube.