DARMSTADT, GERMANY: Registration for the IFRA XMA Cross Media Awards 2008 competition ends on 30 June 2008. Interested newspaper publishing houses can register via www.ifra.com/xma and enter their projects for this topic “Cross-media Advertising”. “The innovative combination of print and digital offers newspaper houses new possibilities to reach the target groups of their advertising customers more effectively. This year's IFRA XMA competition honours the worldwide best concepts and ideas in this still new area of activity,” says Dr Dietmar Schantin, director of IFRA Newsplex.
