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Internship
I would like to hear from MD's, CEO's of PR companies who have interns doing training in their companies, what is the main reason for hiring interns in the first place?

Do you as an employer realise the importance of an intern (are they important or are they there to help you with the boring admin?). What and how long does it take for an intern to become a permanent employee? I've been an Intern in a PR agency for almost a year now and I've complained about not being given enough work to do and was moved from one account manager to another, I try to help anyone who needs my help but I still find myself with nothing to do for two days or so. This frustrates me cause I hate doing nothing and no one really has time to teach me the ropes other than giving me tasks to complete, but at the end of the day I want to learn how to manage an account and not just do admin, admin and more admin (which I'm good at). I also do research on the clients that I help with to learn more about them and to try and come up with ideas to generate stories, but I also want to be taken to meetings to know and understand what they want. I would also like to hear from interns who made it as permanent employees or manage their own acounts (hard work, I know, but how do you work hard if you have nothing to work on?)

All comments will be appreciated.

[18 Oct 2004 13:52]

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Comment on this
 
• Strongly companies use interns, - Former Intern (BNZ)
• Companies don't care about interns - Sello
    • Internship is just an excuse for companies - L.M
• There is value if you find it... - Jo
    • Interns own initiative - Rochelle
    • Depends who you are - two sides
• Seeking an Internship in the Accounting Field - Natasha R
    • work your heart out!!! - Sizo
        • It is not only the PR industry.... - Angie
• make it work for yourself - ex intern
• Value of interships - Frances Wright
• It Helps - Nomvula
    • Been there done that... - Cronic
    • A gateway to the job market - Yvonnie
• Stop whining and start learning - PRP
    • Well said PRP - abc
    • misunderstood... - tintswalo
• Internships is NOT strategy - B Rand
    • you are totally lost! B RAND - tintswalo
        • That's what I said... - B Rand
            • excuse me B Rand - mantsha
                • Hello! - B Rand
• Thoughts from an MD - PR Poppie
    • like your honesty
• You said it!!! - TT
• Internships better served at small agencies - Genevieve
• Also An Intern - j
    • Climbing the ladder - Ex intern


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