Sites: Africa, Marketing, Medical, Retail
Marketing community of Africa
Marketing> The Loerie Awards 2008, Advertising, Branding, Cinema, CRM, Design, Digital, Direct Marketing, Education & Training, Eventing, Exhibitions, Magazines, Media, Mobile, Newspapers, Online Media, Out Of Home, Printing, Production, Promotions, Public Relations, Radio, Recruitment, Research, Retail, Sales, Sponsorship, TV, Youth Marketing, 2010 FIFA World Cup
Forums Submit a forum
Branding Forums
More forums...


What happened to African ideas?
As a consumer everything I come across nowadays is a rehashed American or European idea that has been altered just enough so as to be sold locally.

All these new magazines on the market like Time Out and Glamour and old magazines like Mens Health are overseas magazines with enough local content so it can be called "local edition".

Who gives a flying duck what David Beckham is wearing and who Justin Timberlake is greasing up now.

One is only led to believe that most "new ideas" in this country are geared up and aimed towards "Europeans" who love everything foreign.

As Africans we should have started our own advertising industry aimed at Africans. What does a person who spends most of his time drinking Scottish whiskey, eating French pastry and wearing Italian shoes know about our culture? Absloutely zero.

[1 Jun 2004 13:32]

 SEND TO A FRIEND  |   PRINT

 
Comment on this
 
• Hey Lucky.... - JoosMore
    • Or how about a local Jerry Springer show?
        • problem problems - Benji Dover
        • things to remember - thando
• What African ideas? - Aristide
    • Disgusting! - Junior
        • You so Patriotic...What are you doing for your Country - Ugly(D)
• Been overseas lately? - Princess
• A xenophobe's wet dream - Account Director
• really what happened to African ideas - hapla
    • Huh? - Account Director
• whats wrong with that! - What happened to african Ideas
    • Money make the world go round - Ugly(D)
        • And Jesus wept - Aristide
            • UN-Afrikan - Arthurficial Intelligence
• Hey Lucky, what's for supper - kleendin, Sandton
    • Africans, wake up and remove the "oog-kalps"!
        • Oog Klaps?
• What do Africans want? - Merryn
• WE LACK ORIGINALITY - PISSED
    • speak for yourself - designer


Share this page (Tell me more)


 










Receive free email newsletter
 
Tell a friend about us
 
CONTACT US | ABOUT US | SEND US NEWS | ADVERTISING RATES | sales@bizcommunity.com | +27 (0)21 680 3500
All rights reserved. © 2008. Bizcommunity.com, its sponsors, contributors and advertisers disclaim all liability for any loss, damage, injury or expense that might arise from the use of, or reliance upon, the services contained herein. Privacy policy, Terms of Use.
Connected by: Uninet