Planners and buyers at big agencies are normally on voucher copy lists for magazines from most publishers. The smaller clients are often given hand delivered copies of mags. But without fail, and most Fridays, planners and buyers call media owner reps and request additional magazines. Are there no magazine libraries at agencies any more? Do planners and buyers know that their copies are not for mother in law but for actual reference for their ads placed? When your client wants to see their ad, show them your copy, that's why we send it to you. Media reps are not XPS couriers. Millions of rand is spent on voucher copy deliveries, use them wisely.

[10 Oct 2007 15:38]

Share this page (Tell me more)

Click on one of the links below to share this page on a social bookmarking website. To read more on social bookmarking click here