VML Birdwatching at The Loeries | Episode 6: Inspiring young people
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 5: Building a country's brand
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 4: The real meaning of creativity
Danette Breitenbach
Brands are showing up, consumers expect them to
Danette Breitenbach
Build for the long-term, responsibly
Danette Breitenbach
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The farce of creative pay
Nothing grates me more than that those responsible for the quality of creative work (writers and designers) are paid peanuts while others, like sales, feed off the quality that is provided. For some reason, someone decided that "creative talent" should not not be rewarded accordingly. It is a professional service, yet is not paid professional salaries. Where do the profits go? Not to creative - who actually "makes" the product. It's disgusting.
For some reason, someone decided that "creative talent" should not not be rewarded accordingly. It is a professional service, yet is not paid professional salaries. Where do the profits go? Not to creative - who actually "makes" the product. It's disgusting.
