No to Mo the Meerkat

On their site, Vodacom describes their meerkat mascot as "sassy" with "slick moves and charismatic charm". Am I the only person who finds it to be a somewhat icky and freakish rat-like creature with little or no charm and a worryingly large head? Every time I see it I'm filled with annoyance and an urge to shave its scrawny torso, tie it to a concrete block and toss it into the nearest ocean. Am I really alone in this?? I know FCB has garnered all kinds of awards and praise for the campaign, which frankly baffles me. I also know that the mascot is a massive success with the youth market, and here perhaps is the answer. Perhaps I'm simply not meant to like it, as I'm an adult and it's definitely aimed at a very young market. Is this strategically wise then, as a brand-wide mascot which needs to appeal to all subscribers?