No space for glass ceilings in this industry! - 11 Aug 2015By Leigh Andrews
Then, if it's marketing to millennials you're looking for advice on, it helps to remember that they're 'self-centred', so you'll do well sticking to selfies, hashtags and retweets when your brand looks to appeal to this target market, writes Michele Warbreck. Spreading the industry insights, Andre Fourie also shares with us five things the PR industry does that undermines its value - we're looking at you, jargon-spewers! Then, in the build-up to Loeries Creative Week, we checked in on [Loeries 2015] agency expectations with The Hardy Boys CEO Dale Tomlinson. Most exciting, especially as we're now well in the thick of things with judging week having started yesterday and we have a full weekend of coverage coming your way next! Lastly, be sure to check out our Women's Month Special Section, as we feature women who are leaders in their field, as well as inspiration to all young women. | Leigh AndrewsLeigh Andrews AKA the #MilkshakeQueen, is former Editor-in-Chief: Marketing & Media at Bizcommunity.com, with a passion for issues of inclusion, belonging, and of course, gourmet food and drinks! Now follow her travel adventures on YouTube @MidlifeMeander. |
