No space for glass ceilings in this industry! - 11 Aug 2015By Leigh Andrews
Then, if it's marketing to millennials you're looking for advice on, it helps to remember that they're 'self-centred', so you'll do well sticking to selfies, hashtags and retweets when your brand looks to appeal to this target market, writes Michele Warbreck. Spreading the industry insights, Andre Fourie also shares with us five things the PR industry does that undermines its value - we're looking at you, jargon-spewers! Then, in the build-up to Loeries Creative Week, we checked in on [Loeries 2015] agency expectations with The Hardy Boys CEO Dale Tomlinson. Most exciting, especially as we're now well in the thick of things with judging week having started yesterday and we have a full weekend of coverage coming your way next! Lastly, be sure to check out our Women's Month Special Section, as we feature women who are leaders in their field, as well as inspiration to all young women. | Leigh Andrews
Andrews was on the inaugural Marketer of the Year (MOTY) jury for the 2019 Marketing Achievement Awards (MAA) as well as an #Inspiring50 2018 nominee herself, and judged over 500 entries for the most recent Epica Awards - the only creative prize awarded by journalists working for marketing and communications magazines around the world. She's also serving on the IAB (SA)'s #Bookmarks2020 Publisher panel. Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, this is an almost 24/7 role that involves keeping one eye on your inbox with the other on your social media feed, to write breaking news stories and interviewing key people in the B2B space. All made easier by 15 years of working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's media, marketing and PR publications. |
A strong message from last week's [IMC 2015] speakers - male and female alike - was to 
