A strong message from last week's [IMC 2015] speakers - male and female alike - was to
not self-impose a glass ceiling, especially not on your integrated marketing creativity. I also got some insight into how to get started with an effective integrated marketing strategy, all from the likes of top inspirations like Alistair King, Paula Raubenheimer, Melissa Attree and Lynette Gordon.
Then, if it's
marketing to millennials you're looking for advice on, it helps to remember that they're 'self-centred', so you'll do well sticking to selfies, hashtags and retweets when your brand looks to appeal to this target market, writes Michele Warbreck.
Spreading the industry insights, Andre Fourie also shares with us
five things the PR industry does that undermines its value - we're looking at you, jargon-spewers!
Then, in the build-up to Loeries Creative Week, we checked in on [Loeries 2015] agency expectations with
The Hardy Boys CEO Dale Tomlinson. Most exciting, especially as we're now well in the thick of things with judging week having started yesterday and we have a full weekend of coverage coming your way next!
Lastly, be sure to check out our
Women's Month Special Section, as we feature women who are leaders in their field, as well as inspiration to all young women.
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