Online advertising – how’s 2015 shaping up so far? - 26 Jan 2015

First up, Gustav Goosen looks at the big online advertising trends for 2015. He reckons that while it's always been a highly competitive space, this seemed the case more than ever this past year, and gives us a hint of what to expect in 2015.

Louise Marsland, on the other hand, is looking at illuminating dark social. In this online sharing economy, the currency is in measuring consumer activity. But with 'dark social' becoming the primary habitat of consumer-sharing globally, almost 60% of online user activity can't be tracked easily...

Meanwhile, James Hurford takes a different route and looks at the persuasive power of ethos, pathos and logos. Read on and become enlightened...