Why some ads work better than others do - 30 Apr 2012

By Rod Baker, Content Director

We've got some interesting research - believed to be a first - for you from UCLA. Researchers have found that when it comes to which ads are winners your brain knows better than you do. Neuroscientists at the university used brain data to predict how large populations will respond to advertisements.

Closer to home M&C Saatchi Abel Cape Town has won the MWeb account having also recently been awarded the most of the Nedbank Group's below-the-line business.

It's sad, but true, that one of the world's most dangerous professions is not necessarily at the sharp of an army or police service (though both are often dangerous, naturally) but rather on the blunt end of a laptop or camera... namely... journalism. Many journalists have been killed; take for example the death of Anton Hammerl. So, in an effort to help journalists protect themselves and their sources, the Committee to Protect Journalists has launched it's Journalist Security Guide.

That makes it particularly appropriate that we should all, during this Freedom Week support press freedom. The Right2Know campaign has called on society to mark 27 April (Freedom Day), 1 May (Worker's Day) and 3 May (World Press Freedom Day), as opportunities to recognise and celebrate hard-fought battles and hard-won victories in the struggle to realise these rights and to reflect on the challenges that lie ahead.

Finally, on a happier front - DIY (in which women often excel, believe me, I know) - sees Marianne Malone being appointed editor of EasyDIY - the quarterly magazine aimed at people interested in DIY but put off by complicated ideas and projects.

Enjoy tomorrow; we'll be back on Wednesday.

Rod Baker, Content Director