Brand-building and boosting the nation - 14 Dec 2015

It's been a busy weekend, with SABC's Motsoeneng cleared to stay and the #ZumaMustFall political rollercoaster ride playing out on social media. We look at the topsy-turvy week that was for South African politics.

Looking ahead to the year to come, Dee Stephens offers five tips in winning the 2016 content marketing challenge. The theme running through all five tips is offering 'smart' content that provides less quantity but more quality.

Beverley Klein also looks at three ways brands can use Snapchat as part of the marketing mix. It's good to have your strategy in mind before you get started as that allows users to send pictures with a set short time of how long they'll display for.

I also looked at how Brandon Wilson, entrepreneur and developer of the Awesome South Africa app, designed to promote local business, especially SMEs. Important as we have the largest amount of SMEs globally, a figure that's expanding daily with the advent of mobile and technology's constant evolution...