Brand-building and boosting the nation - 14 Dec 2015By Leigh Andrews
Looking ahead to the year to come, Dee Stephens offers five tips in winning the 2016 content marketing challenge. The theme running through all five tips is offering 'smart' content that provides less quantity but more quality. Beverley Klein also looks at three ways brands can use Snapchat as part of the marketing mix. It's good to have your strategy in mind before you get started as that allows users to send pictures with a set short time of how long they'll display for. I also looked at how Brandon Wilson, entrepreneur and developer of the Awesome South Africa app, designed to promote local business, especially SMEs. Important as we have the largest amount of SMEs globally, a figure that's expanding daily with the advent of mobile and technology's constant evolution... | Leigh Andrews
Andrews was on the inaugural Marketer of the Year (MOTY) jury for the 2019 Marketing Achievement Awards (MAA) as well as an #Inspiring50 2018 nominee herself, and judged over 500 entries for the most recent Epica Awards - the only creative prize awarded by journalists working for marketing and communications magazines around the world. She's also serving on the IAB (SA)'s #Bookmarks2020 Publisher panel. Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, this is an almost 24/7 role that involves keeping one eye on your inbox with the other on your social media feed, to write breaking news stories and interviewing key people in the B2B space. All made easier by 15 years of working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's media, marketing and PR publications. |
It's been a busy weekend, with 
