Your brand and how to handle social media - 3 Nov 2014By Rod BakerSocial media has handed a great deal of power to the consumer and it's a power that can be used for a brand's benefit... or not. Danette Breitenbach writes on how the responsive brand handles social media. We've been rewired - or our brains have - and the way we think, read and shop has changed for good. Claire Cobbledick looks at how we now do many things so differently to the way we did in the past and asks: The internet has changed our brains: Has your company stayed the same? Leigh Andrews is over her shock, and caught up with Michelle Atagana and the how and the why of Michelle's break up with the love of her life... Memeburn Finally, we continue our [21 Icons - Season 2] and this week we feature Zubeida Jaffer. | Rod Baker
Rod Baker is Content Director at Bizcommunity.com. A journalist since before computers, he worked on a wide range of magazines and, in his youth, rose through the ranks from being a lowly and abused sub-editor, to a high and still abused editor and publisher. He has been editor and publisher of a number of magazines, as well as a newspaper. He has edited many books, and written a number too. Email him at moc.ytinummoczib@dor. |
