Your brand is not your buddy - 7 Jul 2014By Rod BakerNatalie Jardine reckons that not even on social media can, or should, a brand be a friend. | Rod BakerRod Baker is Content Director at Bizcommunity.com. A journalist since before computers, he worked on a wide range of magazines and, in his youth, rose through the ranks from being a lowly and abused sub-editor, to a high and still abused editor and publisher. He has been editor and publisher of a number of magazines, as well as a newspaper. He has edited many books, and written a number too. Email him at moc.ytinummoczib@dor. |