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Editor's column

Your brand is not your buddy - 7 Jul 2014

By Rod Baker

Natalie Jardine reckons that not even on social media can, or should, a brand be a friend.
She says that after almost a decade of fighting for this, we're finally at a point where CEOs & CFOs have finally cottoned onto the idea that digital is the way of the future, and your communications and marketing strategies need to take this into account.

Good news on the CSI front is that The Street Store, a local pop-up shop for the homeless has gone global - from China to Cape Town, Brussels to Bangladesh, Florida to France, Mexico to Melbourne. It's captured the imagination of people worldwide.

'Aah, yes... well... Aah, as I was... um... Aah... Er... I'm glad you asked me that question... er... What was your question again?" ... Here's a very useful article on how to avoid the public speaking willies.

And Pallo Jordan says that media freedom requires commitment to truth.

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Rod Baker

Rod Baker

Rod Baker is Content Director at Bizcommunity.com. A journalist since before computers, he worked on a wide range of magazines and, in his youth, rose through the ranks from being a lowly and abused sub-editor, to a high and still abused editor and publisher. He has been editor and publisher of a number of magazines, as well as a newspaper. He has edited many books, and written a number too. Email him at moc.ytinummoczib@dor.

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