Can you use social selling to boost B2B sales? - 9 Jun 2014

Graeme Wilson takes a look at 'social selling' and asks whether it can be used to increase B2B sales? He says it's no wonder that more and more B2B brands are warming to the idea. Why? Because he reckons that when it is done correctly, social selling can be a powerful tool for increasing B2B sales.

Sid Peimer asks: How balanced is your company? and records four perspectives you need to articulate to create shared understanding of the vision and strategy of your organisation.

Marion Scher is in favour of podcasts, but she reckons that based on the ones she has seen, they vary greatly in the power of the message they are trying to put out - and that's why she asks if podcasts are brilliant or brain-numbing?