Competing for the future, the Marketing Indaba, and why trends matter - 19 May 2014By Rod BakerWayne Bishop was recently asked to do a talk at the University of Johannesburg entitled "What does the Future Ad Agency look like?". Well, here's his reply... And back in Cape town, we focus on the Marketing Indaba, where delegates talked about feeling the love and channelling the message. And in her regular column, Louise Marsland presents her views on why trends matter and points out that while trends will always be with us, what is paramount is that you stay on top of the ones relevant to you. | Rod Baker
Rod Baker is Content Director at Bizcommunity.com. A journalist since before computers, he worked on a wide range of magazines and, in his youth, rose through the ranks from being a lowly and abused sub-editor, to a high and still abused editor and publisher. He has been editor and publisher of a number of magazines, as well as a newspaper. He has edited many books, and written a number too. Email him at moc.ytinummoczib@dor. |
