Competing for the future, the Marketing Indaba, and why trends matter - 19 May 2014

Wayne Bishop was recently asked to do a talk at the University of Johannesburg entitled "What does the Future Ad Agency look like?". Well, here's his reply...

And back in Cape town, we focus on the Marketing Indaba, where delegates talked about feeling the love and channelling the message.

And in her regular column, Louise Marsland presents her views on why trends matter and points out that while trends will always be with us, what is paramount is that you stay on top of the ones relevant to you.