Bridging, BI, buying, bullying... bullish - 23 Jul 2012

By Rod Baker, Content Director

Digital is an integral part of marketing and André Britz has some ideas for you on how to bridge the digital gap while on the business intelligence front, Max Ottavin says using BI and analytics to harness social media data can enable businesses to leverage opportunities to tap into unique customer insights.

Why are you buying what you're buying? A US study has found that when it comes to product selection, the middle items win our wallets' votes. It seems that without realising it, consumers are more likely to choose products that sit in the horizontal centre of a display, a new study indicates.

On a more serious note, isn't it strange how we find a way to abuse new technology... According to the Youth Research Unit (YRU) of the Bureau of Market Research (BMR) in the College of Economic and Management Sciences at Unisa, Gauteng youth are intensifying cyber bullying. A new report indicates that there is an increase in bullying among secondary school learners in Gauteng, particularly cyber bullying.

And to end on a far happier note - well, we hope so, today sees the first of Bizcom's [Funny Business], by Rico Schacherl so it's no wonder we're feeling a little bullish.

Rod Baker, Content Director

PS Find out more about the state of South African media and marketing, by listening to the latest Biz Takeouts podcast from the Biz Takeouts Marketing & Media radio show.

PPS Take a look at the latest Ornico ad showcase.