Sonia Marguin, head of research for Euronews/Africanews and Nathalie Sodeike, director at MediaCT (Ipsos) in Holland shares some key insights from the Ipsos Affluent Study at #Pamro2017...
Juanita Pienaar 30 Aug 2017
Leana Less, vice president of global connections and media at Coca-Cola, explores the benefits of agile marketing if done correctly at this year's Pamro conference...
Juanita Pienaar 29 Aug 2017
Pum Lefebure, co-founder and CCO of Design Army, based in Washington DC was the last speaker of the day at the DStv Seminar of Creativity, where she explained how marketing is a lot like dating, and how similarly falling in love with a brand goes from flirting to romance to seduction...
Jessica Tennant 19 Aug 2017
First up at today's DStv Seminar of Creativity was Facebook's head Creative Shop: MEA, Weera Saad, who spoke about how things have changed over time and how we need to change to ride this new wave that's arrived. “It's a brave new world, the big wave is here and it's perfect, and it's staring you in the face.” We need to surf it, she said...
Jessica Tennant 18 Aug 2017
There is a need for transparency, and to tell not just one story, but many.
Oresti Patricios 26 Sep 2013
Uganda's annual PRAU Excellence Awards, the event that recognises public relations and communications excellence in Uganda, which was set to take place in November 2012, eventually took place on Friday, 22 March 2013 at Imperial Royale Hotel. This years event coincided with the East African Public Relations Conference (EAPRC) which took place from 20-22 March in Kampala, Uganda.
Evan-Lee Courie 25 Mar 2013
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
HKLM Exco Team 31 Jan 2013
After impressing African consumers with stylish mobile phones, tablet computers, and flat screen TV sets, Samsung, a global consumer electronics company has set its eyes on lucrative IT infrastructure deals with governments in Africa - in its quest for more growth on the continent.
Walter Wafula 26 Nov 2012
Uganda's annual PRAU Excellence Awards, the event that recognises public relations and communications excellence in Uganda, is set to take place on 23 November 2012. This years event will coincide with the East African Public Relations Conference (EAPRC) which will take place in Kampala.
Walter Wafula 6 Nov 2012
Organisers of the recent Nairobi International Trade Fair have recorded a 60% increase in revenue following the adoption of a crowd management and ticketing technology. The Agricultural Society of Kenya (ASK), organisers of the trade fair were able to stop ticket losses after they adopted a system that uses 2D bar coding system.
Carole Kimutai 9 Oct 2012
The 14th Pan African Media Research Organisation (PAMRO) and All Africa Media Research Conference is currently going on in Uganda's capital, Kampala. The opening day of conference involved engaging discussions on ways of measuring media audiences.
Carole Kimutai 28 Aug 2012
The world has caught Olympic fever and South Africans are glued to their TV screens thanks to the likes of Chad Le Clos, Cameron van der Burgh and the lightweight men's four rowing team, who have bagged three gold medals at the London 2012 Games.
Donna Rachelson 8 Aug 2012
The newly rebranded industry body Kenya Bankers Association (KBA) has turned to social media in a strategy aimed at creating a platform where members of the public can engage senior executives in the banking sector. The online event is part of a wider plan by the industry umbrella body to engage stakeholders and increase awareness and knowledge about the banking industry.
Carole Kimutai 17 Jul 2012
Many companies in Africa are embracing social media to reach their online customers like elsewhere in the world. Moses Serugo, an arts journalist, social media marketer and proprietor of Kampalaone.com spoke to Bizcommunity about the benefits of social media marketing in Uganda.
Walter Wafula 12 Jul 2012
Day 1 of the Broadcast Film and Music Africa (BFMA) conference opened with a house full. The two day conference, under the theme "Innovation, investment and partnerships for local content and service excellence" takes place at the Oshwal Centre, located in the Nairobi Central Business District, Kenya.
Carole Kimutai 11 Jul 2012
Broadcasters and filmmakers in Africa will gather in Nairobi, Kenya at the fourth annual Broadcast, Film & Music Africa (BFMA) conference from 10-11 July 2012. Sean Moroney, chairman of AITEC Africa, organisers of the BFMA Conference, answers questions about the role of BFMA in developing Africa's creative content industry.
Walter Wafula 27 Jun 2012
Ugandans will be able to join the rest of Africa in an online session to discuss global internet standards in an effort aimed to obtain the continent's views on how the internet can be developed further.
Walter Wafula 7 May 2012
Thomson Reuters, the global news and information company has made the final call for entries to the 2012 Kurt Schork Memorial (KSM) Awards which will take place in London in November, and made the announcement of a seminar on reporting on terrorism and global security.
Walter Wafula 3 May 2012
The winners of the 2012 Citi Journalistic Excellence Award have been named. Business writers George Omondi and Moses Michira, both from the Business Daily were announced winners for the 2012 Citi Journalistic Excellence Award at a ceremony held at The Fairmont, Norfolk on 4 April 2012.
Carole Kimutai 10 Apr 2012
Cherilyn Ireton, a highly respected journalist and manager from titles such the Sunday Times and Business Day, took over as the executive director of the World Editors Forum that falls under WAN-IFRA, in January 2012. She tells Bizcommunity.com of the challenges of the Parisian-based job, the biggest problems and opportunities facing editors across the globe and how she wants to connect editors to try find solutions.
Gill Moodie 20 Mar 2012
Corporate managers in Uganda have an opportunity to widen their understanding of the latest media buying trends and tactics through an upcoming media seminar in Kampala.
Walter Wafula 1 Mar 2012
Ugandan journalists will benefit from the inaugural TechFest Uganda expo, a technology expo which aims to encourage professionals from different industries to exploit today's technology innovations to their advantage, which takes place from 18-19 November 2011 alongside the Orange Expo 2011 (UMA Show grounds), in Kampala.
Walter Wafula 17 Nov 2011
Don Strickland, an innovator of digital imaging and multimedia services for mobile, and internet services is scheduled to tip business managers about innovative leadership at The Monitor Thought Leaders Forum set to take place in Uganda on 14 November 2011.
Walter Wafula 24 Oct 2011