How do companies connect with an audience that is growing increasingly savvy to traditional advertising ploys, adding to their bottom line while doing something socially meaningful at the same time?
By Nicci Botha 17 Jul 2015 08:26
What can brands and businesses do in order to make their CSI projects more meaningful, and go beyond simply donating money to a "needy cause"? Chris Midgley, Strategist with Blast Brand Catalysts, ponders strategic CSI initiatives...
Research shows that the best way to ensure social cohesion is to reduce the inequality between the haves and the have nots...
By Wendy Tlou 6 Oct 2014 08:32
Unilever believes that creativity is the key to making sustainable living commonplace - its vision not only for itself as a company, but SA and the African continent as a whole...
By Jessica Taylor 22 Sep 2014 10:35
South African businesses have always been quick on the uptake when it comes to corporate social responsibility (CSR) programmes, but the question is often asked...
By John Harvey 10 Sep 2014 06:02
A new initiative focusing on empowering young women entering the marketing sector with on the job skills has been launched in Gauteng.
By Danette Breitenbach 28 Jul 2014 07:11
As the South African representative on the Design judging panel at Cannes, this year's entries revealed a move towards design for change...(videos)
By Sulet Jansen 11 Jul 2014 13:35
For many non-profit and non-government organisations, marketing is a swear word. Generally there is also little money for marketing in these organisations, and even in corporates CSI practitioners often feel left out of marketing. However, CSI itself is a brand, so there needs to be a shift from CSI being viewed as asking for something to what it offers.
By Danette Breitenbach 11 Jun 2014 14:45
There is continuing need for corporate social investment (CSI) or socio-economic development contributions, the preferred government terminology.
By Sheila McGillivray 30 May 2014 14:28
If you could get your client R24.5m editorial coverage for two months (Jan and February), would you have happy clients or what?
By Marion Scher 31 Mar 2014 11:34
Now here's an interesting concept - some of us are proper hoarders when it comes to our wardrobes, but here's an opportunity to give it all away to the homeless. It's called The Street Store, and it's happening Tuesday, 14 January 2014, in Green Point, Cape Town.
By Sindy Peters 13 Jan 2014 07:06