Said officially, it is a marketing tool used to help address the social issues of the day, through providing resources and funding, whilst at the same time addressing important business objectives.
By Matthew Karpinski 20 Feb 2014 09:09
What crazy, self-aggrandising, corporate-exploited BS has happened to Nek Nominations, the latest craze sweeping social media.
By Peter Mann 10 Feb 2014 06:48
Now here's an interesting concept - some of us are proper hoarders when it comes to our wardrobes, but here's an opportunity to give it all away to the homeless. It's called The Street Store, and it's happening Tuesday, 14 January 2014, in Green Point, Cape Town.
By Sindy Peters 13 Jan 2014 07:06
New ICT centres were unveiled at Prestwich Street Primary in Green Point last week. The school is situated in an affluent area, but serves mainly underprivileged learners.
By Sindy Peters 7 Nov 2013 08:58
Anyone with their finger on the pulse of marketing would know that we are moving towards a future of generosity, caring and sustainability.
By Dhatchani Christian 10 Sep 2013 07:30
In Tribes, Seth Godin shares how you can build something that people care about, a movement that goes far beyond being a passing fad. Lead SA and Crime Line are exactly those movements in South Africa, and arguably in Africa.
By Mongezi Mtati 21 Aug 2013 15:25
In just over a month, one school will be awarded R50 000 to help it make a positive and, more importantly, a sustainable change for its chosen charity. The brainchild of Will McIntyre, director of the 4U Rage Festival at G&G Productions, Rage for Good is calling on SA matric learners to get involved in this year's campaign.
By Sindy Peters 24 Jun 2013 13:27
Over the past decade many corporate organisations have joined the crowd and invested in socially responsible initiatives to demonstrate to their customers that they care about the world and wish to alleviate poverty and generally improve the living standard of society.
By Dr Estelle van Tonder 30 May 2013 16:21
5 for Change recently held its second annual black tie fundraising event in Cape Town, introducing five social enterprises to many of the city's young professionals.
By Sindy Peters 28 May 2013 07:30
Saturday, 25 May 2013, is a special day for Africa and an important day for the citizens of Cape Town too. Two great citizen-lead initiatives will take place in Cape Town tomorrow, 100in1day and Open Streets.
By Sue Northam 24 May 2013 13:04
According to John Quincy Adams "if your actions inspire others to dream more, learn more, do more and become more, you are a leader". And let's face it, good leadership is crucial to the success of any business.
By Candace McDonald 22 May 2013 06:15
The importance of Human Resources (HR) in an NGO as a means of ensuring sustainable growth for an organisation cannot be overemphasized, as it is the fundamental strength upon which people; strategies, processes and operations are based.
By Portia Sokkie 12 Apr 2013 05:03
The staggering increase in rhino poaching globally has many corporations placing rhino-saving programmes on the top of the CSI agendas, and &Beyond has stepped up to the plate...
By Brian Berkman 15 Mar 2013 05:23
There is always some unpalatable job in any business that needs to be done in order to keep the wheels turning. It is a job generally characterised by no one noticing when it is being done right, but with absolutely everyone complaining the moment that things go wrong.
By Su-Mari Du Bruyn 8 Mar 2013 09:50
There has been a considerable amount of criticism of South Africa's basic education in recent years. Some has been justifiable and some ill considered.
By Chris Moerdyk 5 Mar 2013 06:10
What does sustainability mean and what does it require?
By Caroline Lowings 23 Feb 2013 09:30
No matter how slow off the mark, we have all come to the realisation that, no matter what line of business we are in, drastic measures are needed in order for us to not only increase market share but also to survive. It is not, however, all doom and gloom and for those who are embracing innovation and prepared to experiment with new ideas, a lot of opportunity awaits to reconnect with consumers and rise above the negative economic factors.
By Dave Nemeth 30 Jan 2013 10:44
It's that time of the year where agencies are asked to haul out the old crystal ball and provide pearls of thumb-sucking wisdom. Before we do so, it would be wise to see how history might repeat itself. Reflecting briefly, for experiential marketing, 2012 was quite a year locally and abroad. Oh, and mazeltov on surviving the Mayan apocalypse - it was touch-and-go for a second there.
By Mike Silver 29 Jan 2013 11:18
The world is more interdependent and interconnected than ever before. Technology is ensuring the free flow of ideas, information and energy; creative co-operation and influence; and is bringing change across the globe that is happening at an unprecedented and accelerated rate.
By Gisèle Wertheim Aymés 25 Jan 2013 12:59
A transformation is in motion amongst shoppers and retailers country-wide. Consumers are becoming more discerning and demanding, and retailers and manufacturers are under pressure to innovate, offer quality and savings - all in one eco-friendly package! Here are some interesting trends for the retail sector that I've identified for 2013.
By Gareth Pearson 23 Jan 2013 12:48
There's a transformational shift happening and it's picking up pace in the New Year. Business and its far-reaching (some might say overreaching) arm, advertising, are becoming more responsible, more caring and more sustainable.
By Thomas Kolster 22 Jan 2013 10:53
How does your brand break through the clutter? If you're in the business of understanding and catering to the evolution of consumer needs, desires and expectations, look front and centre. Here are my predictions for 2013...
By Abey Mokgwatsane 18 Jan 2013 12:05
In reviewing the past few years from an events perspective, I'm tempted to ask: "Where did all the fun go?" As both the South African and the international events industries have grown, developed, matured and become increasingly competitive - all within the context of the global economic crisis - I might be forgiven for thinking that the game plan has changed.
By Karen Ashwin 16 Jan 2013 10:40
The following is a breakdown of social media marketing trends for 2013.This year I take a look at both external (the youth market) and internal (business marketing efforts) trends that I predict will play a crucial role in further cementing the role of social media marketing in the overall marketing strategies for most brands and businesses seeking to effectively engage the youth market through social media platforms.
By Bradley Maseko 15 Jan 2013 01:02
So why is accessing finance such a challenge for most SA businesses? Non-profits and social enterprises seem to be taking particular strain.
By Anton Ressel 7 Nov 2012 05:11
On Sunday, 7 October 2012, I was one of 20 000 runners that traversed the substantial divide between Sandton and Alexandra as part of Nike's 'We Run Jozi' 10km race. Despite the impeccable organisation, challenging route and fantastic vibe, crossing the finish line left me feeling strangely empty.
By Maja Rode 9 Oct 2012 09:15
Over the years, Anglo American's enterprise development arm, Zimele, has discovered a pool of businesses and individuals in various communities with the entrepreneurial capacity to be incorporated successfully into its supply chain.
By Nick van Rensburg 1 Jun 2012 10:01
Nando's has always been agile and, as technology enhances the turnarounds on production time, it has become even better at flighting ads in the immediate wake of the people and events that it satirises. But here comes the real rub... (pun unintentional...) Santam, on Tuesday, 24 April 2012, has responded to Nando's parody with its own [video].
By Edward Fisher 24 Apr 2012 14:49
Kony 2012 has undoubtedly become one of the most successful social media-driven marketing campaigns to date, primarily because the public doesn't seem to look at it as a marketing campaign at all. If brands and their causes really do want to compete with Kony 2012, they will have to bear a few important things in mind.
By Maja Rode 14 Mar 2012 11:12
Do you have a favourite example of how marketing can have a positive impact on the world? I never hesitate when I'm asked that question: the Outsurance pointspeople. Social good meets brand awareness and affinity: it's a win-win situation.
By Sarah Britten 7 Mar 2012 14:51
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