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Gordon Cook
Let us encourage brand activism

How decent, healthy and authentic are our brands? Are we sufficiently activistic about those which are dishonest or even harmful?...

By Gordon Cook 27 Mar 2015 13:34

Bookmarks Awards reflect a maturing industry
Bookmarks Awards reflect a maturing industry

Winning a Bookmarks Awards is important. It is meaningful for a number of reasons, of which the winning is the least important...

By Danette Breitenbach 23 Feb 2015 11:11

Peter Cowan
Fostering Ubuntu for a brighter future

As early as the 1950s, the term "Ubuntu" has been seen in African literature ... The word encompasses a plethora of social rights movements, simply translating to the most basic action and human kindness...

By Peter Cowan 3 Dec 2014 10:57

Bonnie Ramaila
Is CSI a farce or impactful?

Where is the difference if it's not sustainable and soon forgotten?

By Bonnie Ramaila 24 Nov 2014 10:15

Chris Midgley
Doing good should also be good for business

What can brands and businesses do in order to make their CSI projects more meaningful, and go beyond simply donating money to a "needy cause"? Chris Midgley, Strategist with Blast Brand Catalysts, ponders strategic CSI initiatives...

By Chris Midgley, Issued by Blast Brand Catalysts 17 Oct 2014 13:37

Wendy Tlou
SA's national holidays and what they mean for a common identity and active citizenship

Research shows that the best way to ensure social cohesion is to reduce the inequality between the haves and the have nots...

By Wendy Tlou 6 Oct 2014 08:32

Loeries 2014: Unilever leads the shift from the African opportunity to the African challenge
Loeries 2014: Unilever leads the shift from the African opportunity to the African challenge

Unilever believes that creativity is the key to making sustainable living commonplace - its vision not only for itself as a company, but SA and the African continent as a whole...

By Jessica Taylor 22 Sep 2014 10:35

John Harvey
CSR programmes... marketing gimmick or marketing gold?

South African businesses have always been quick on the uptake when it comes to corporate social responsibility (CSR) programmes, but the question is often asked...

By John Harvey 10 Sep 2014 06:02

Marion Scher
Write reports people will actually read

I was recently asked to coach two young women whose sole job was to prepare their company's annual general report. That was all they did...

By Marion Scher 3 Sep 2014 05:52

Danette Breitenbach
New CSI initiative empowers young women in marketing sector

A new initiative focusing on empowering young women entering the marketing sector with on the job skills has been launched in Gauteng.

By Danette Breitenbach 28 Jul 2014 07:11

Sulet Jansen
Cannes entries reveal a move towards design for change

As the South African representative on the Design judging panel at Cannes, this year's entries revealed a move towards design for change...(videos)

By Sulet Jansen 11 Jul 2014 13:35

CSI as a brand, brand building in development
CSI as a brand, brand building in development

For many non-profit and non-government organisations, marketing is a swear word. Generally there is also little money for marketing in these organisations, and even in corporates CSI practitioners often feel left out of marketing. However, CSI itself is a brand, so there needs to be a shift from CSI being viewed as asking for something to what it offers.

By Danette Breitenbach 11 Jun 2014 14:45

CSI in Africa: challenges and learnings
CSI in Africa: challenges and learnings

One of the panel discussions at the recent Trialogue Making CSI Matter conference was on some of the challenges faced and lessons learnt by corporates, NPOs and NGOs practicing CSI in Africa.

By Danette Breitenbach 10 Jun 2014 15:30

Making magic with a love movement
Making magic with a love movement

Cheesekids started with eight people. Today over 20,000 people volunteer with them. One of the biggest activations that takes place on Mandela Day is through Cheesekids.

By Danette Breitenbach 10 Jun 2014 09:00

CSI: a business imperative
CSI: a business imperative

Perhaps 10 years ago CSI was about doing something for the sake of doing something and then feeling good about it, but today it's about creating a good business story. It has become a business imperative.

By Danette Breitenbach 9 Jun 2014 12:00

Kamogelo Modise
The internet of business

With the dictionary definition of the internet being a vast computer network linking smaller computer networks worldwide, my comprehension of the digital world in the professional sphere came full circle.

By Kamogelo Modise 4 Jun 2014 14:03

Sheila McGillivray
Empower cause marketing for sustainable social change

There is continuing need for corporate social investment (CSI) or socio-economic development contributions, the preferred government terminology.

By Sheila McGillivray 30 May 2014 14:28

Marion Scher
Here's a sponsorship that will make a major impact on people's lives

If you could get your client R24.5m editorial coverage for two months (Jan and February), would you have happy clients or what?

By Marion Scher 31 Mar 2014 11:34

Vijay Sai Pratap
The evolving business model for m-governance

A look at the evolving business model for (mobile governance) m-governance projects and the use of mobile technology as a catalyst for inclusive development.

By Vijay Sai Pratap 27 Mar 2014 14:00

Matthew Karpinski
Cause related marketing getting bigger, better

Said officially, it is a marketing tool used to help address the social issues of the day, through providing resources and funding, whilst at the same time addressing important business objectives.

By Matthew Karpinski 20 Feb 2014 09:09

Peter Mann
Ne(k)romancers feed on corporate gluttony

What crazy, self-aggrandising, corporate-exploited BS has happened to Nek Nominations, the latest craze sweeping social media.

By Peter Mann 10 Feb 2014 06:48

Clear out your closet for #TheStreetStore
Clear out your closet for #TheStreetStore

Now here's an interesting concept - some of us are proper hoarders when it comes to our wardrobes, but here's an opportunity to give it all away to the homeless. It's called The Street Store, and it's happening Tuesday, 14 January 2014, in Green Point, Cape Town.

By Sindy Peters 13 Jan 2014 07:06

New ICT centres for Prestwich Street Primary
New ICT centres for Prestwich Street Primary

New ICT centres were unveiled at Prestwich Street Primary in Green Point last week. The school is situated in an affluent area, but serves mainly underprivileged learners.

By Sindy Peters 7 Nov 2013 08:58

Dhatchani Christian
CSI - red herring or social imperative?

Anyone with their finger on the pulse of marketing would know that we are moving towards a future of generosity, caring and sustainability.

By Dhatchani Christian 10 Sep 2013 07:30

Mongezi Mtati
Yusuf Abramjee shares insights from Lead SA and Crime Line

In Tribes, Seth Godin shares how you can build something that people care about, a movement that goes far beyond being a passing fad. Lead SA and Crime Line are exactly those movements in South Africa, and arguably in Africa.

By Mongezi Mtati 21 Aug 2013 15:25

4U Rage Festival calls on youth for good
4U Rage Festival calls on youth for good

In just over a month, one school will be awarded R50 000 to help it make a positive and, more importantly, a sustainable change for its chosen charity. The brainchild of Will McIntyre, director of the 4U Rage Festival at G&G Productions, Rage for Good is calling on SA matric learners to get involved in this year's campaign.

By Sindy Peters 24 Jun 2013 13:27

Dr Estelle van Tonder
Effective CSR initiatives can lead to profits

Over the past decade many corporate organisations have joined the crowd and invested in socially responsible initiatives to demonstrate to their customers that they care about the world and wish to alleviate poverty and generally improve the living standard of society.

By Dr Estelle van Tonder 30 May 2013 16:21

Suiting up for social change
Suiting up for social change

5 for Change recently held its second annual black tie fundraising event in Cape Town, introducing five social enterprises to many of the city's young professionals.

By Sindy Peters 28 May 2013 07:30

'Open streets, open city' idea worth spreading
'Open streets, open city' idea worth spreading

Saturday, 25 May 2013, is a special day for Africa and an important day for the citizens of Cape Town too. Two great citizen-lead initiatives will take place in Cape Town tomorrow, 100in1day and Open Streets.

By Sue Northam 24 May 2013 13:04

Candace (McDonald) Bosch
Become a leader

According to John Quincy Adams "if your actions inspire others to dream more, learn more, do more and become more, you are a leader". And let's face it, good leadership is crucial to the success of any business.

By Candace (McDonald) Bosch 22 May 2013 06:15

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