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#Newsmaker: Kerry Hibberd to 'Change the World' w/ 'goodvertising' and Vodacom
#Newsmaker: Kerry Hibberd to 'Change the World' w/ 'goodvertising' and Vodacom

Net#work BBDO strategist Kerry Hibberd is going to be swapping creative strategy for volunteering next year, as part of Vodacom's Change the World programme...

By Jessica Tennant 4 Dec 2017

Buy a Bag of Hope - one way business can help SA's children succeed
Buy a Bag of Hope - one way business can help SA's children succeed

Uzwelo Bags was launched with the goal of making a meaningful difference...

By Sindy Peters 19 Oct 2017

Artifact Advertising's work for the EWT.
#OrchidsandOnions: Feeling good about conservation... but peeved about Vodacom's mean data “apology”

While all our attention has been focused on the campaign to save rhinos from poaching, another massacre has been unfolding, almost un-noticed... that of Africa's elephants, which are being shot out for their ivory...

By Brendan Seery 29 Aug 2017

#Loeries2017: BBDO's Mike Schalit on the Creative#Director book launch
#Loeries2017: BBDO's Mike Schalit on the Creative#Director book launch

The launch of Net#work BBDO's Creative#Director (#CD) coffee table book is set to take place at the culmination of Loeries' Student Portfolio Day directly after the DStv Seminar at a special cocktail evening later today around 17h00 on the ICC Balcony...

By Jessica Tennant 18 Aug 2017

#CSIMonth: Utilising CSR to create communities that thrive
#CSIMonth: Utilising CSR to create communities that thrive

Diageo SA sees itself as having a responsibility to ensure that its people, its suppliers, and the communities around its operations thrive as a result of the business...

By Lauren Hartzenberg 31 Jul 2017

A reimagined approach is needed to solve South Africa's social ills
A reimagined approach is needed to solve South Africa's social ills

South Africa's ability to solve issues will not only come from traditional platforms but rather from an integrated and united approach that is inclusive of different ways of thinking and solving challenges...

By Khangelani Dziba 24 Jul 2017

Beneficiaries of 2017 5 for Change fundraiser ©
#CSIMonth: 5 For Change black-tie gala raises over R240k

5 For Change's annual black-tie fundraiser raised more than R240k treating guests to a five-star experience while also raising awareness about five inspiring social enterprises which are changing the way Cape Town gives back...

By Juanita Pienaar 21 Jul 2017

#CSIMonth: Does your brand walk its CSR talk?
#CSIMonth: Does your brand walk its CSR talk?

Ken Egbas, founder of The SERAS, unpacks some of the awards' most significant impacts on the African CSR landscape...

By Sindy Peters 21 Jul 2017

#CSIMonth: Why having an authentic approach to your CSI initiatives is key to sustainable growth
#CSIMonth: Why having an authentic approach to your CSI initiatives is key to sustainable growth

It's a bad idea, as part of your CSR strategy, to pose with a big cheque to show that you are ‘doing good', says Chris Bischoff, research and sustainability specialist at Reputation Matters...

By Sindy Peters 18 Jul 2017

#CSIMonth: How Smile 90.4FM uses the power of radio to make a positive difference
#CSIMonth: How Smile 90.4FM uses the power of radio to make a positive difference

To end off its recent Winter Wish programme, the Smile 90.4FM team went to meet with the children of The Learning Vine Tutor Centre, delivering boxes of stationery and toys to the value of R10,000...

By Sindy Peters 17 Jul 2017

Hill's The Underdog Project in Cape Town
#OrchidsandOnions: There's no monopoly on capital doing good

When a brand does good for the society in which it exists, it can have powerful positive effects not only on its image, but also on sales...

By Brendan Seery 20 Jun 2017

Fighting sexism: ‘I love giving blow jobs to sandwiches’, says this model in the #WomenNotObjects campaign in the US. The Loeries aim to encourage local advertisers to celebrate work that acknowledges our humanity.
Ad awards prioritise humanity

Body language. Advertising in its simplest form is a brand's flirtation with a person. The way a brand makes a human feel will determine the relationship that follows between brand and consumer...

By Suhana Gordhan 11 May 2017

Screengrabs from the ad.
#OrchidsandOnions: Capital can care... and it can make you think, too

Unless a media planner makes a fatal mistake, then one of the ads you are unlikely to see on Gupta TV - ANN7 - is one of the latest ones for Absa, in the campaign under the “Prosper” banner...

By Brendan Seery 9 May 2017

Sejamothopo Motau
Rewarding a career of giving back

MP Sejamothopo "Sej" Motau has been honoured for his Lifetime Achievement at the 2017 Prism Awards held on Saturday evening at The Park House of Events on 7 at the Hyde Park Shopping Centre in Sandton.

By Danette Breitenbach 8 May 2017

The MEC for the Gauteng education department, Panyaza Lesufi, introduces the new brand ambassadors for this year's Schools’ SleepOut.
Creating conscious capital with CEO SleepOut 2017

This year, the CEO SleepOut will be the SheEO SleepOut...

By Danette Breitenbach 26 Apr 2017

African Reputation Index defines corporate reputation
African Reputation Index defines corporate reputation

While 80% of people will not buy from a company with a damaged reputation, the good reputation of a company brings with it benefits such as allowing it to charge a premium for its products...

By Danette Breitenbach 16 Mar 2017

Starfish Greathearts Foundation's disruptive approach to charity fundraising
Starfish Greathearts Foundation's disruptive approach to charity fundraising

An interactive, iPad e-book, it's a first for a South African charity; challenging the traditional business model and providing consumers with a product of value when donating to a cause...

By Mike Sharman 31 Oct 2016

Jeri Curry, president and CEO, Enset (Image source: YouTube)
Why NGOs need to embrace digital now

From garnering greater support through transparency to building online credibility with funders...

By Sindy Peters 21 Oct 2016

I have a dream...
I have a dream...

Ciao Bella, a women empowerment initiative aimed at uplifting the lives of young women, is the dream of Alarece Eaton, HR manager group of the MediaShop...

By Danette Breitenbach 29 Sep 2016

#InnovationMonth: Social-TV spotlights stories that inspire hope
#InnovationMonth: Social-TV spotlights stories that inspire hope

Social-TV is an online media channel that showcases company CSI and sustainable development initiatives while highlighting charity organisations that need funding...

By Sindy Peters 20 Sep 2016

#InnovationMonth: Begging-bowl tactic no longer an option for NPOs
#InnovationMonth: Begging-bowl tactic no longer an option for NPOs

South Africa is brimming with non-profit organisations seeking support for various noble causes...

By Sindy Peters 15 Sep 2016

Virtual reality meets cause marketing
Virtual reality meets cause marketing

It's expected that virtual reality will be an $80bn market by 2025. The list of businesses coming on board with VR is long and impressive...

By Sheila McGillivray 26 Aug 2016

#MandelaMonth: From street vendor to small business owner
#MandelaMonth: From street vendor to small business owner

Underwear brand, Jockey, has partnered with Texcon Hawkers Forum and Business Support KwaZulu Natal, to make street vendors' dreams come true.

By Beverley Klein 29 Jul 2016

#MandelaMonth: Sparrow Schools marketing takes flight
#MandelaMonth: Sparrow Schools marketing takes flight

DUO Marketing recently partnered up with Sparrow Schools to offer pro bono digital consulting services. The school delivers specialised education for learners between 7 and 18 years of age...

By Beverley Klein 18 Jul 2016

What am I doing about sustainability in my business?
What am I doing about sustainability in my business?

The call for responsible, sustainable and equitable business practices is getting louder and any responsible business leader should be acting on it...

By Nokwazi Mzobe 16 Jun 2016

KoAnn Skrzyniarz
#SB16CPT: Sustainable Brands welcomes CT to the fold

KoAnn Skrzyniarz, founder and CEO of Sustainable Brands, set the scene for the conference that kicked off this past weekend.

By Sindy Peters 16 May 2016

Trevor Manuel at Sustainable Brands Cape Town
#SB16CPT: World needs to check itself - Trevor Manuel

Trevor Manuel delivered the opening keynote address at Sustainable Brands Cape Town...

By Sindy Peters 16 May 2016

Making a difference one initiative at a time
Making a difference one initiative at a time

On Thursday 14 April, Brownies & Downies in Long Street played host to the Community Edition of Out of Office, organised by Stretch Experiential Marketing...

By Beverley Klein 18 Apr 2016

Heidi Myers
Girl power

Many countries have made progress towards eliminating gender discrimination and we're also seeing the introduction of initiatives to ensure the fair representation of women within senior political roles...

By Heidi Myers, Issued by Meltwater 8 Mar 2016

CSI that makes a real difference
CSI that makes a real difference

Globalisation, connectivity, and common interests are uniting formerly unrelated groups. But how do you manage reputation in the fast-moving context of digital media...

By Jeff Nemeth 28 Jan 2016

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