CSI contributor articles

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Centrum Guardians: we CAN be heroes
Centrum Guardians: we CAN be heroes

Every day, South Africa's emergency and rescue personnel give 100% to saving lives. Not because it's their job, but because they believe that every single life is worth saving...

By Eugene Yiga 12 Aug 2015 14:17

DJs for Bread
[Mandela Day heroes] In the business of doing good

How do companies connect with an audience that is growing increasingly savvy to traditional advertising ploys, adding to their bottom line while doing something socially meaningful at the same time?

By Nicci Botha 17 Jul 2015 08:26

© Le Moal Olivier – 123RF.com
Sustainability: a lever for growth

Sustainability is becoming more and more about business as companies realise that it can be a lever for growth...

By Danette Breitenbach 30 Jun 2015 07:30

Mentoring course proves its worth
Mentoring course proves its worth

A CSI initiative that empowers and equips young women entering the world of marketing, the second Phakama Women's Academy launch took place at the VWV Group in Kyalami...

By Danette Breitenbach 7 May 2015 07:57

[TrendTalk] How to be a sustainable brand
[TrendTalk] How to be a sustainable brand

Brands that invest in sustainability programmes ensure their own sustainability. It is as simple as that...

By Louise Marsland 17 Apr 2015 14:39

[TrendTalk] Branding for good
[TrendTalk] Branding for good

There is no doubt the tide has turned in marketing, with products and campaigns from big brands working hard at providing solutions to societal problems...

By Louise Marsland 13 Apr 2015 09:46

Gordon Cook
Let us encourage brand activism

How decent, healthy and authentic are our brands? Are we sufficiently activistic about those which are dishonest or even harmful?...

By Gordon Cook 27 Mar 2015 13:34

Bookmarks Awards reflect a maturing industry
Bookmarks Awards reflect a maturing industry

Winning a Bookmarks Awards is important. It is meaningful for a number of reasons, of which the winning is the least important...

By Danette Breitenbach 23 Feb 2015 11:11

Peter Cowan
Fostering Ubuntu for a brighter future

As early as the 1950s, the term "Ubuntu" has been seen in African literature ... The word encompasses a plethora of social rights movements, simply translating to the most basic action and human kindness...

By Peter Cowan 3 Dec 2014 10:57

Bonnie Ramaila
Is CSI a farce or impactful?

Where is the difference if it's not sustainable and soon forgotten?

By Bonnie Ramaila 24 Nov 2014 10:15

Chris Midgley
Doing good should also be good for business

What can brands and businesses do in order to make their CSI projects more meaningful, and go beyond simply donating money to a "needy cause"? Chris Midgley, Strategist with Blast Brand Catalysts, ponders strategic CSI initiatives...

By Chris Midgley, Issued by Blast Brand Catalysts 17 Oct 2014 13:37

Wendy Tlou
SA's national holidays and what they mean for a common identity and active citizenship

Research shows that the best way to ensure social cohesion is to reduce the inequality between the haves and the have nots...

By Wendy Tlou 6 Oct 2014 08:32

Loeries 2014: Unilever leads the shift from the African opportunity to the African challenge
Loeries 2014: Unilever leads the shift from the African opportunity to the African challenge

Unilever believes that creativity is the key to making sustainable living commonplace - its vision not only for itself as a company, but SA and the African continent as a whole...

By Jessica Taylor 22 Sep 2014 10:35

John Harvey
CSR programmes... marketing gimmick or marketing gold?

South African businesses have always been quick on the uptake when it comes to corporate social responsibility (CSR) programmes, but the question is often asked...

By John Harvey 10 Sep 2014 06:02

Marion Scher
Write reports people will actually read

I was recently asked to coach two young women whose sole job was to prepare their company's annual general report. That was all they did...

By Marion Scher 3 Sep 2014 05:52

Danette Breitenbach
New CSI initiative empowers young women in marketing sector

A new initiative focusing on empowering young women entering the marketing sector with on the job skills has been launched in Gauteng.

By Danette Breitenbach 28 Jul 2014 07:11

Sulet Jansen
Cannes entries reveal a move towards design for change

As the South African representative on the Design judging panel at Cannes, this year's entries revealed a move towards design for change...(videos)

By Sulet Jansen 11 Jul 2014 13:35

CSI as a brand, brand building in development
CSI as a brand, brand building in development

For many non-profit and non-government organisations, marketing is a swear word. Generally there is also little money for marketing in these organisations, and even in corporates CSI practitioners often feel left out of marketing. However, CSI itself is a brand, so there needs to be a shift from CSI being viewed as asking for something to what it offers.

By Danette Breitenbach 11 Jun 2014 14:45

CSI in Africa: challenges and learnings
CSI in Africa: challenges and learnings

One of the panel discussions at the recent Trialogue Making CSI Matter conference was on some of the challenges faced and lessons learnt by corporates, NPOs and NGOs practicing CSI in Africa.

By Danette Breitenbach 10 Jun 2014 15:30

Making magic with a love movement
Making magic with a love movement

Cheesekids started with eight people. Today over 20,000 people volunteer with them. One of the biggest activations that takes place on Mandela Day is through Cheesekids.

By Danette Breitenbach 10 Jun 2014 09:00

CSI: a business imperative
CSI: a business imperative

Perhaps 10 years ago CSI was about doing something for the sake of doing something and then feeling good about it, but today it's about creating a good business story. It has become a business imperative.

By Danette Breitenbach 9 Jun 2014 12:00

Kamogelo Modise
The internet of business

With the dictionary definition of the internet being a vast computer network linking smaller computer networks worldwide, my comprehension of the digital world in the professional sphere came full circle.

By Kamogelo Modise 4 Jun 2014 14:03

Sheila McGillivray
Empower cause marketing for sustainable social change

There is continuing need for corporate social investment (CSI) or socio-economic development contributions, the preferred government terminology.

By Sheila McGillivray 30 May 2014 14:28

Marion Scher
Here's a sponsorship that will make a major impact on people's lives

If you could get your client R24.5m editorial coverage for two months (Jan and February), would you have happy clients or what?

By Marion Scher 31 Mar 2014 11:34

Vijay Sai Pratap
The evolving business model for m-governance

A look at the evolving business model for (mobile governance) m-governance projects and the use of mobile technology as a catalyst for inclusive development.

By Vijay Sai Pratap 27 Mar 2014 14:00

Matthew Karpinski
Cause related marketing getting bigger, better

Said officially, it is a marketing tool used to help address the social issues of the day, through providing resources and funding, whilst at the same time addressing important business objectives.

By Matthew Karpinski 20 Feb 2014 09:09

Peter Mann
Ne(k)romancers feed on corporate gluttony

What crazy, self-aggrandising, corporate-exploited BS has happened to Nek Nominations, the latest craze sweeping social media.

By Peter Mann 10 Feb 2014 06:48

Clear out your closet for #TheStreetStore
Clear out your closet for #TheStreetStore

Now here's an interesting concept - some of us are proper hoarders when it comes to our wardrobes, but here's an opportunity to give it all away to the homeless. It's called The Street Store, and it's happening Tuesday, 14 January 2014, in Green Point, Cape Town.

By Sindy Peters 13 Jan 2014 07:06

New ICT centres for Prestwich Street Primary
New ICT centres for Prestwich Street Primary

New ICT centres were unveiled at Prestwich Street Primary in Green Point last week. The school is situated in an affluent area, but serves mainly underprivileged learners.

By Sindy Peters 7 Nov 2013 08:58

Dhatchani Christian
CSI - red herring or social imperative?

Anyone with their finger on the pulse of marketing would know that we are moving towards a future of generosity, caring and sustainability.

By Dhatchani Christian 10 Sep 2013 07:30

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