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5 thoughts to bear in mind when targeting women this Women's Month
5 thoughts to bear in mind when targeting women this Women's Month

With August being Women's Month, we are receiving the annual barrage of feel-good corporate PR, advertising and social media campaigns celebrating and targeting female consumers. Yet all too many campaigns miss the mark...

By Cindy Diamond 16 Aug 2018

But what happens after Mandela Day?
But what happens after Mandela Day?

One has to wonder if the general population really understands the true meaning of Mandela Day or what this great legend really stood for...

By Cosmos Mashego 24 Jul 2018

FoodForward SA's Second Harvest an agri outreach to feed more people
FoodForward SA's Second Harvest an agri outreach to feed more people

Andy Du Plessis, FoodForward SA's managing director shares more on why Second Harvest was created and the importance of food security...

By Robin Fredericks 2 Jul 2018

#NewCampaign: Cosmopolitan SA petitions to end tampon tax
#NewCampaign: Cosmopolitan SA petitions to end tampon tax

Cosmopolitan South Africa has launched a petition to end tampon tax, calling all women to campaign against period poverty in South Africa...

By Jessica Tennant 12 Jun 2018

#Newsmaker: Sarah Browning-de Villiers joins Publicis Machine
#Newsmaker: Sarah Browning-de Villiers joins Publicis Machine

Sarah Browning-de Villiers, former deputy editor at Cosmopolitan SA and the gal behind its #TamponTaxMustFall campaign, recently joined Publicis Machine as chief content officer in the narrative content marketing team...

By Jessica Tennant 12 Jun 2018

Image credit: adrianhancu via .
Is Siri sexist?

We rely heavily on systems and tools that are fed by data collected and collated by humans...

By Megan Sayle 8 Jun 2018

How to balls-up a brand with blatant misogyny (Updated)
How to balls-up a brand with blatant misogyny (Updated)

If you're someone who loves a bit of stereotypical gender bashing you're in for a real treat. If not, buckle up for this sexist, crass, offensive bottled misogyny featuring Vale Bru - a lekker microbrewery with really kiff okes running rampant while calling themselves brewers...

By Shae Leigh 6 Jun 2018

Deputy minister of Department of Social Development, Hendrietta Bogopane-Zulu and Ingrid Louw, CEO of Aware.org. Image supplied.
Aware.org launches responsible drinking campaign

The new consumer campaign of the Association for Alcohol Responsibility and Education (Aware.org) turns the saying "drink like there's no tomorrow" on its head...

By Danette Breitenbach 1 Jun 2018

Brian Tjugum, managing director, Weber Shandwick EMEA Social Impact practice.
#AfricaMonth: Purpose-driven communications in Africa

The need for accelerated social progress and purpose-driven communications is at an all-time high, especially in Africa...

By Louise Marsland 14 May 2018

#OneShow2018: The power of creating your own female tribe
#OneShow2018: The power of creating your own female tribe

Three top creative directors, Amee Shah (Droga5), Justine Armour (72andSunny) and Laddie Peterson (Wieden + Kennedy New York) together with I-Hsien Sherwood (Ad Age) discuss, "The power of creating your tribe" at The One Club's Creative Summit...

By Ann Nurock 11 May 2018

Screengrabs from the campaign.
#OrchidsandOnions: Corporate social responsibility should be more than a clever marketing con trick...

Corporate social responsibility, as a concept, sounds fine in theory... but in practice, it often turns out to be another marketing scam...

By Brendan Seery 13 Mar 2018

Dyeshana on the Creative Circle's transformation drive
Dyeshana on the Creative Circle's transformation drive

On its purpose-finding mission the Creative Circle is undergoing a number of changes so I thought I'd catch up with Xolisa Dyeshana, Creative Circle chairperson and Joe Public CCO, to find out more...

By Jessica Tennant 12 Mar 2018

It's time to champion women leaders for South African media organisations
It's time to champion women leaders for South African media organisations

With other sectors such as accounting, IT and science looking to recruit the brightest and most ambitious young women, the media and marketing industry should also be looking at ways to change its profile and create a pipeline of future leaders...

By Werner Lindemann 8 Mar 2018

#DesignIndaba2018: Be inspired by problems in Africa
#DesignIndaba2018: Be inspired by problems in Africa

Design Indaba showcased the work of Leroy Mawasaru, a Kenyan teenager who is changing the world and showing how Afrofuturism can unfold for the continent...

By Louise Marsland 26 Feb 2018

Aleksandra Gosiewski
#DesignIndaba2018: The next generation of fashion is biology

New York-based Fashion Institute of Technology graduate and biomaterials research company AlgiKnit co-founder and COO Aleksandra Gosiewski gave a thought-provoking presentation at Design Indaba on Wednesday on why they, at AlgiKnit, believe that biology is the future of fashion and their revolutionary work in their search for a sustainable product...

By Jessica Tennant 23 Feb 2018

Maverick of brand thinking insights - Is your brand 'woke'?
Maverick of brand thinking insights - Is your brand 'woke'?

As cliché as it sounds, brands need to adapt to consumers' current state of mind and way of things or suffer the consequences of being called out or being irrelevant...

By Mfundo Ntsibande 6 Feb 2018

#NewCampaign: The story of a Standard Bank Protea
#NewCampaign: The story of a Standard Bank Protea

TBWA\Hunt\Lascaris created an integrated campaign for Standard Bank to showcase its commitment to Regional Performance Centres (RPCs) and endeavour to move South African cricket forward...

By Jessica Tennant 1 Feb 2018

#NewCampaign: You'd never believe what some school girls use as substitutes to sanitary pads
#NewCampaign: You'd never believe what some school girls use as substitutes to sanitary pads

During my adolescent years, an endless supply of sanitary pads 'magically' appeared in my toiletry cupboard. I had never thought of such things as luxury, but essential, oblivious to the reality that some school girls face...

By Jessica Tennant 31 Jan 2018

#NewCampaign: Omo challenges traditional gender roles
#NewCampaign: Omo challenges traditional gender roles

Omo's latest campaign, 'Dirt Is Good', is based on the premise that with Omo Auto, just a quick wash can remove the toughest stains, meaning 'less time washing, more time living'... a life full of play and active, shared experiences with your family and friends. Importantly, this message is not being directed at particular genders...

By Jessica Tennant 26 Jan 2018

Chrisna Basson, head of strategy at Weathermen & Co, Namibia.
#BizTrends2018: A positive perspective on moving towards 4.0

What a year it's been! But enough people have written about that, so I'd rather look at a few of the consequences we'll feel in 2018. Which, to my surprise, are mostly positive. I've highlighted four of the best...

By Chrisna Basson 8 Jan 2018

Image credit: picjumbo.com via .
Leveraging digital platforms for the greater good - beyond the 12 days of Christmas

Effective causal communications using the digital ecosystem can be powerful instruments for systemic change and brand longevity, not just in times of giving like the festive season...

By Deseré Orrill 25 Dec 2017

#Newsmaker: Kerry Hibberd to 'Change the World' w/ 'goodvertising' and Vodacom
#Newsmaker: Kerry Hibberd to 'Change the World' w/ 'goodvertising' and Vodacom

Net#work BBDO strategist Kerry Hibberd is going to be swapping creative strategy for volunteering next year, as part of Vodacom's Change the World programme...

By Jessica Tennant 4 Dec 2017

Buy a Bag of Hope - one way business can help SA's children succeed
Buy a Bag of Hope - one way business can help SA's children succeed

Uzwelo Bags was launched with the goal of making a meaningful difference...

By Sindy Peters 19 Oct 2017

Artifact Advertising's work for the EWT.
#OrchidsandOnions: Feeling good about conservation... but peeved about Vodacom's mean data “apology”

While all our attention has been focused on the campaign to save rhinos from poaching, another massacre has been unfolding, almost un-noticed... that of Africa's elephants, which are being shot out for their ivory...

By Brendan Seery 29 Aug 2017

#Loeries2017: BBDO's Mike Schalit on the Creative#Director book launch
#Loeries2017: BBDO's Mike Schalit on the Creative#Director book launch

The launch of Net#work BBDO's Creative#Director (#CD) coffee table book is set to take place at the culmination of Loeries' Student Portfolio Day directly after the DStv Seminar at a special cocktail evening later today around 17h00 on the ICC Balcony...

By Jessica Tennant 18 Aug 2017

#CSIMonth: Utilising CSR to create communities that thrive
#CSIMonth: Utilising CSR to create communities that thrive

Diageo SA sees itself as having a responsibility to ensure that its people, its suppliers, and the communities around its operations thrive as a result of the business...

By Lauren Hartzenberg 31 Jul 2017

A reimagined approach is needed to solve South Africa's social ills
A reimagined approach is needed to solve South Africa's social ills

South Africa's ability to solve issues will not only come from traditional platforms but rather from an integrated and united approach that is inclusive of different ways of thinking and solving challenges...

By Khangelani Dziba 24 Jul 2017

Beneficiaries of 2017 5 for Change fundraiser ©
#CSIMonth: 5 For Change black-tie gala raises over R240k

5 For Change's annual black-tie fundraiser raised more than R240k treating guests to a five-star experience while also raising awareness about five inspiring social enterprises which are changing the way Cape Town gives back...

By Juanita Pienaar 21 Jul 2017

#CSIMonth: Does your brand walk its CSR talk?
#CSIMonth: Does your brand walk its CSR talk?

Ken Egbas, founder of The SERAS, unpacks some of the awards' most significant impacts on the African CSR landscape...

By Sindy Peters 21 Jul 2017

#CSIMonth: Why having an authentic approach to your CSI initiatives is key to sustainable growth
#CSIMonth: Why having an authentic approach to your CSI initiatives is key to sustainable growth

It's a bad idea, as part of your CSR strategy, to pose with a big cheque to show that you are ‘doing good', says Chris Bischoff, research and sustainability specialist at Reputation Matters...

By Sindy Peters 18 Jul 2017

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