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Making a difference one initiative at a time
Making a difference one initiative at a time

On Thursday 14 April, Brownies & Downies in Long Street played host to the Community Edition of Out of Office, organised by Stretch Experiential Marketing...

By Beverley Klein 18 Apr 2016

Heidi Myers
Girl power

Many countries have made progress towards eliminating gender discrimination and we're also seeing the introduction of initiatives to ensure the fair representation of women within senior political roles...

By Heidi Myers, Issued by Meltwater 8 Mar 2016

© sujin Jetkasettakorn –
CSI that makes a real difference

Globalisation, connectivity, and common interests are uniting formerly unrelated groups. But how do you manage reputation in the fast-moving context of digital media...

By Jeff Nemeth 28 Jan 2016

©Sura Nualpradid via
African startups named among 100 most inspiring uses of tech

Eight African startups and organisations have been named among the 2015 Nominet Trust 100 (NT100), a global celebration of the most inspiring uses...

By Tom Jackson 10 Dec 2015

Centrum Guardians: we CAN be heroes
Centrum Guardians: we CAN be heroes

Every day, South Africa's emergency and rescue personnel give 100% to saving lives. Not because it's their job, but because they believe that every single life is worth saving...

By Eugene Yiga 12 Aug 2015

DJs for Bread
[Mandela Day heroes] In the business of doing good

How do companies connect with an audience that is growing increasingly savvy to traditional advertising ploys, adding to their bottom line while doing something socially meaningful at the same time?

By Nicci Botha 17 Jul 2015

© Le Moal Olivier –
Sustainability: a lever for growth

Sustainability is becoming more and more about business as companies realise that it can be a lever for growth...

By Danette Breitenbach 30 Jun 2015

Mentoring course proves its worth
Mentoring course proves its worth

A CSI initiative that empowers and equips young women entering the world of marketing, the second Phakama Women's Academy launch took place at the VWV Group in Kyalami...

By Danette Breitenbach 7 May 2015

[TrendTalk] How to be a sustainable brand
[TrendTalk] How to be a sustainable brand

Brands that invest in sustainability programmes ensure their own sustainability. It is as simple as that...

By Louise Marsland 17 Apr 2015

[TrendTalk] Branding for good
[TrendTalk] Branding for good

There is no doubt the tide has turned in marketing, with products and campaigns from big brands working hard at providing solutions to societal problems...

By Louise Marsland 13 Apr 2015

Gordon Cook
Let us encourage brand activism

How decent, healthy and authentic are our brands? Are we sufficiently activistic about those which are dishonest or even harmful?...

By Gordon Cook 27 Mar 2015

Bookmarks Awards reflect a maturing industry
Bookmarks Awards reflect a maturing industry

Winning a Bookmarks Awards is important. It is meaningful for a number of reasons, of which the winning is the least important...

By Danette Breitenbach 23 Feb 2015

Peter Cowan
Fostering Ubuntu for a brighter future

As early as the 1950s, the term "Ubuntu" has been seen in African literature ... The word encompasses a plethora of social rights movements, simply translating to the most basic action and human kindness...

By Peter Cowan 3 Dec 2014

© Brian Jackson –
Is CSI a farce or impactful?

Where is the difference if it's not sustainable and soon forgotten?

By Bonnie Ramaila 24 Nov 2014

Chris Midgley
Doing good should also be good for business

What can brands and businesses do in order to make their CSI projects more meaningful, and go beyond simply donating money to a "needy cause"? Chris Midgley, Strategist with Blast Brand Catalysts, ponders strategic CSI initiatives...

By Chris Midgley, Issued by Blast Brand Catalysts 17 Oct 2014

Wendy Tlou
SA's national holidays and what they mean for a common identity and active citizenship

Research shows that the best way to ensure social cohesion is to reduce the inequality between the haves and the have nots...

By Wendy Tlou 6 Oct 2014

Loeries 2014: Unilever leads the shift from the African opportunity to the African challenge
Loeries 2014: Unilever leads the shift from the African opportunity to the African challenge

Unilever believes that creativity is the key to making sustainable living commonplace - its vision not only for itself as a company, but SA and the African continent as a whole...

By Jessica Taylor 22 Sep 2014

John Harvey
CSR programmes... marketing gimmick or marketing gold?

South African businesses have always been quick on the uptake when it comes to corporate social responsibility (CSR) programmes, but the question is often asked...

By John Harvey 10 Sep 2014

Marion Scher
Write reports people will actually read

I was recently asked to coach two young women whose sole job was to prepare their company's annual general report. That was all they did...

By Marion Scher 3 Sep 2014

The Phakama Women's Academy inaugural Class of 2014. Absent: Zaza Williams Gugu Duma @Shannon Sandilands @Nomonde Maroga. (Image extracted from the Phakama Women's Academy Facebook page)
New CSI initiative empowers young women in marketing sector

A new initiative focusing on empowering young women entering the marketing sector with on the job skills has been launched in Gauteng.

By Danette Breitenbach 28 Jul 2014

Cannes entries reveal a move towards design for change
Cannes entries reveal a move towards design for change

As the South African representative on the Design judging panel at Cannes, this year's entries revealed a move towards design for change...(videos)

By Sulet Jansen 11 Jul 2014

CSI as a brand, brand building in development
CSI as a brand, brand building in development

For many non-profit and non-government organisations, marketing is a swear word. Generally there is also little money for marketing in these organisations, and even in corporates CSI practitioners often feel left out of marketing. However, CSI itself is a brand, so there needs to be a shift from CSI being viewed as asking for something to what it offers.

By Danette Breitenbach 11 Jun 2014

CSI in Africa: challenges and learnings
CSI in Africa: challenges and learnings

One of the panel discussions at the recent Trialogue Making CSI Matter conference was on some of the challenges faced and lessons learnt by corporates, NPOs and NGOs practicing CSI in Africa.

By Danette Breitenbach 10 Jun 2014

Making magic with a love movement
Making magic with a love movement

Cheesekids started with eight people. Today over 20,000 people volunteer with them. One of the biggest activations that takes place on Mandela Day is through Cheesekids.

By Danette Breitenbach 10 Jun 2014

CSI: a business imperative
CSI: a business imperative

Perhaps 10 years ago CSI was about doing something for the sake of doing something and then feeling good about it, but today it's about creating a good business story. It has become a business imperative.

By Danette Breitenbach 9 Jun 2014

Kamogelo Modise
The internet of business

With the dictionary definition of the internet being a vast computer network linking smaller computer networks worldwide, my comprehension of the digital world in the professional sphere came full circle.

By Kamogelo Modise 4 Jun 2014

Sheila McGillivray
Empower cause marketing for sustainable social change

There is continuing need for corporate social investment (CSI) or socio-economic development contributions, the preferred government terminology.

By Sheila McGillivray 30 May 2014

Help sponsor those who help those in need. (Image: Sasha Wolff from Grand Rapids, via Wikimedia Commons)
Here's a sponsorship that will make a major impact on people's lives

If you could get your client R24.5m editorial coverage for two months (Jan and February), would you have happy clients or what?

By Marion Scher 31 Mar 2014

The initiative provides an audio-based mobile training course targeting front line health workers (FLW) to help them deliver life-saving information, and is also aimed at helping pregnant women and their families prepare for the unexpected and potentially deadly situations that can arise in child birth.
The evolving business model for m-governance

A look at the evolving business model for (mobile governance) m-governance projects and the use of mobile technology as a catalyst for inclusive development.

By Vijay Sai Pratap 27 Mar 2014

Matthew Karpinski
Cause related marketing getting bigger, better

Said officially, it is a marketing tool used to help address the social issues of the day, through providing resources and funding, whilst at the same time addressing important business objectives.

By Matthew Karpinski 20 Feb 2014

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