Translating product information into information that can be understood and, perchance liked, is up to the copywriter - however, there are many fingers clutching at their pens, which may result in what the adage warns of cooks and the broth.
By Claudio Milo 5 Mar 2014 06:30
When a former magazine publisher turns his hand to creating bespoke customer-orientated media, you can expect it will be rich in visual content.
By Brian Berkman 26 Feb 2014 07:20
In 1985 Naspers was a local Afrikaans newspaper operation worth about R24m. Then CEO Ton Vosloo received a message from a South African studying at Columbia University, New York...
By Anton Harber 25 Feb 2014 06:21
There's a host of reasons why people become journalists, but what happens when their newsroom is run by fear and control?
By Anton Harber 24 Feb 2014 11:40
One of the tactics that us content marketers can use for our own or our client blogs is curation.
By Travis Bussiahn 21 Feb 2014 10:21
For years, online publishers have priced their advertising inventory by thousands of impressions (CPM) and provided CPM as the major metric their advertisers can use to benchmark digital advertising campaigns.
By Pierre Cassuto 19 Feb 2014 15:01
The Master of the High Court in Cape Town has authorised a warrant for the arrest of Anthony (Tony) Vaughan, director of Media Nova and various other publishing companies.
By Glenda Nevill 19 Feb 2014 10:05
It may be imprudent to write this about someone who is spending $10m on African journalism. But then, of all the things I have been accused of in my time, prudence was never among them.
By Anton Harber 7 Feb 2014 05:23
'MMA has viewed the headline news bulletins from SABC1, SABC2 and SABC3 and can confirm that no mention of the booing incident was made in any of the bulletins.'
By Ed Herbst 4 Feb 2014 15:46
NEWSWATCH: Independent Newspaper's group executive Chris Whitfield has taken early retirement but will not give further details yet, reports Mail & Guardian.
By Rod Baker 7 Jan 2014 08:58
Isn't it about time we created an annual journalism award that will recognise, praise and honour in perpetuity the year's most outrageous Comical Ali statement in a media context?
By Ed Herbst 6 Jan 2014 10:17
Recent industry reports clearly show that online media platforms are growing rapidly more than traditional ones, but yet are not being taken seriously by advertisers and media buying agencies.
By Paul Scott 19 Dec 2013 10:17
Most companies are creating original content to keep consumers engaged these days, whether it's a blog post, a social media update, an ebook, a presentation or a full-blown event.
By Athar Naser 4 Dec 2013 11:52
The PICA Awards were held recently in Johannesburg. The Awards bring together the publishing industry and reward publishing excellence. I spoke to the winners.
By Danette Breitenbach 29 Nov 2013 10:40
If a brand tells the story of a company's products or services then the "author" ought to have the story-telling skills of a best-selling writer.
By Claudio Milo 29 Nov 2013 08:45
The African Media Leaders Forum in Addis Ababa last week ended on a weak note: Politicians want the media to generate a new, positive African narrative.
By Anton Harber 15 Nov 2013 06:33
By now we all know there has been a shift in the way companies are doing business. The social era has been long upon us and it's a case of "adapt or die".
By Athar Naser 14 Nov 2013 07:48
Chances are, if you're on a mailing list connected to the media industry, you would have received numerous (digital) links to studies and reports hailing the success of paywalls by various publishers around the globe.
By Styli Charalambous 6 Nov 2013 15:00
NEWSWATCH: BDlive reports that the family that owns RamsayMedia has sold its remaining stake to Caxton.
By Rod Baker 5 Nov 2013 09:04
This is a golden age for investigative reporting in South Africa. In the Muldergate era there were two enduring themes, apartheid itself and the Info Scandal.
By Ed Herbst 1 Nov 2013 13:24
At the University of the Witwatersrand this week, we honoured a patriotic journalist who was killed because of his investigative work.
By Anton Harber 1 Nov 2013 07:09
As this column went to press last week, Glenn Greenwald, the writer who broke the Edward Snowden story about US surveillance and who I described as the present rock star of journalism, resigned from The Guardian to join an internet start-up.
By Anton Harber 29 Oct 2013 07:26
It was telling that one struggled to get a copy of last week's report of the Print and Digital Media Transformation Task Team (PDMTT).
By Anton Harber 3 Oct 2013 12:53
There has been a lot written in the past few weeks about the challenges posed to the online publishing community by the litigation between Moneyweb and Fin24, and a not unsubstantial amount of this opinion has been a mix of journalistic petulance and hysteria.
By Chris Moerdyk 3 Oct 2013 12:15
From tablets to Twitter and smartphones to social media, the way we produce and consume news will never be the same. As with almost part of our lives, technology has interrupted and disrupted the way we used to do things, and journalism is no exception.
By Styli Charalambous 3 Oct 2013 07:32
Who still takes three pages in the newspaper for their financial statements? The newspaper does, of course - and sometimes the statements contain nuggets of more interesting information - not strictly financial.
By Anton Harber 2 Oct 2013 05:28
South African advertisers that want to maximise their returns from their digital spending, should consider allocating a significant portion of their budgets to direct buys of premium display advertising from top tier publishers.
By Marcus Stephens 1 Oct 2013 15:30
A few weeks ago, SA's media world was stunned by the news of Moneyweb taking Fin24 to court for doing what aggregators around the world have been doing since the dawn of Internet publishing: re-purposing of their original stories. My personal reaction, when I heard about it? "About time."
By Branko Brkic 30 Sep 2013 07:06
Grab a copy of Things to do in a Dorp - a highly informative and entertaining guide to 150 favourite local small towns.
By Henrie Geyser: motoring editor 25 Sep 2013 06:28
There is an important contestation in this country between two kinds of journalism. Gaining ground is the view that we should publish positive news.
By Anton Harber 9 Sep 2013 08:30
Receive free email newsletter
Tell a friend about us