Many marketers still think about advertising in digital media in the same way as they thought about placing ads in traditional media...
By Pierre Cassuto 28 Jul 2014 14:58
Digital publishing and advertising is a sophisticated, high-tech industry where we have an array of statistics and metrics at our fingertips...
By Pierre Cassuto 21 Jul 2014 14:12
Today's most successful digital publishers are those that build their businesses around their readers first, which in turn helps them to build quality audiences that they can sell to their advertisers.
By Pierre Cassuto 15 Jul 2014 06:11
As a new author, I had no understanding of what went into making books successful and, essentially, I waited for the publishers to tell me what to do. They didn't... (video)
By Douglas Kruger 11 Jul 2014 07:05
It's always extremely exciting to greet a new magazine launch, particularly in print... Robbie Stammers has announced he is bringing America's 'Magazine of the Year' to SA.
By Louise Marsland 8 Jul 2014 10:54
Something you should know about me is that I don't diet, ever. When I think 'diet', I think 'be sad and eat your lettuce'. So I like to refer to my eating plan as a balanced diet that includes everything, in moderation.
By Jessica Taylor 23 Jun 2014 11:19
The brand publishing industry is growing at a breakneck pace, and many retrenched journalists are turning their hand to website copywriting services as a result
By Graeme Wilson 23 May 2014 14:04
Recently I've been researching effective content writing, which naturally led me to go online and look at various sectors - not just at their websites but also importantly, their mobi sites. Interesting reading...
By Marion Scher 23 May 2014 06:29
Own Your Industry - How to Position Yourself as an Expert, by Douglas Kruger, is claimed to be the first book published on our continent on the topic of becoming an industry expert by design. It launched in SA this April, and will be available as an e-book by May. (video)
By Douglas Kruger 16 Apr 2014 08:28
At times such as these, I want to sing the praise of those elements of our news media that show courage and doggedness.
By Anton Harber 28 Mar 2014 05:43
With all the media converging on the Pistorius murder trial many people have forgotten or not even realised that in fact in just under two month's we have a national election!
By Marion Scher 18 Mar 2014 06:58
My university and I were lambasted by a colleague for stooping so low as to engage in the Oscar Pistorius trial media frenzy...
By Anton Harber 14 Mar 2014 06:18
Translating product information into information that can be understood and, perchance liked, is up to the copywriter - however, there are many fingers clutching at their pens, which may result in what the adage warns of cooks and the broth.
By Claudio Milo 5 Mar 2014 06:30
When a former magazine publisher turns his hand to creating bespoke customer-orientated media, you can expect it will be rich in visual content.
By Brian Berkman 26 Feb 2014 07:20
In 1985 Naspers was a local Afrikaans newspaper operation worth about R24m. Then CEO Ton Vosloo received a message from a South African studying at Columbia University, New York...
By Anton Harber 25 Feb 2014 06:21
There's a host of reasons why people become journalists, but what happens when their newsroom is run by fear and control?
By Anton Harber 24 Feb 2014 11:40
One of the tactics that us content marketers can use for our own or our client blogs is curation.
By Travis Bussiahn 21 Feb 2014 10:21
For years, online publishers have priced their advertising inventory by thousands of impressions (CPM) and provided CPM as the major metric their advertisers can use to benchmark digital advertising campaigns.
By Pierre Cassuto 19 Feb 2014 15:01
The Master of the High Court in Cape Town has authorised a warrant for the arrest of Anthony (Tony) Vaughan, director of Media Nova and various other publishing companies.
By Glenda Nevill 19 Feb 2014 10:05
It may be imprudent to write this about someone who is spending $10m on African journalism. But then, of all the things I have been accused of in my time, prudence was never among them.
By Anton Harber 7 Feb 2014 05:23
'MMA has viewed the headline news bulletins from SABC1, SABC2 and SABC3 and can confirm that no mention of the booing incident was made in any of the bulletins.'
By Ed Herbst 4 Feb 2014 15:46
NEWSWATCH: Independent Newspaper's group executive Chris Whitfield has taken early retirement but will not give further details yet, reports Mail & Guardian.
By Rod Baker 7 Jan 2014 08:58
Recent industry reports clearly show that online media platforms are growing rapidly more than traditional ones, but yet are not being taken seriously by advertisers and media buying agencies.
By Paul Scott 19 Dec 2013 10:17
Most companies are creating original content to keep consumers engaged these days, whether it's a blog post, a social media update, an ebook, a presentation or a full-blown event.
By Athar Naser 4 Dec 2013 11:52
The PICA Awards were held recently in Johannesburg. The Awards bring together the publishing industry and reward publishing excellence. I spoke to the winners.
By Danette Breitenbach 29 Nov 2013 10:40
If a brand tells the story of a company's products or services then the "author" ought to have the story-telling skills of a best-selling writer.
By Claudio Milo 29 Nov 2013 08:45
The African Media Leaders Forum in Addis Ababa last week ended on a weak note: Politicians want the media to generate a new, positive African narrative.
By Anton Harber 15 Nov 2013 06:33
By now we all know there has been a shift in the way companies are doing business. The social era has been long upon us and it's a case of "adapt or die".
By Athar Naser 14 Nov 2013 07:48
Chances are, if you're on a mailing list connected to the media industry, you would have received numerous (digital) links to studies and reports hailing the success of paywalls by various publishers around the globe.
By Styli Charalambous 6 Nov 2013 15:00
NEWSWATCH: BDlive reports that the family that owns RamsayMedia has sold its remaining stake to Caxton.
By Rod Baker 5 Nov 2013 09:04
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