It's a truism, albeit an often neglected one, that journalists should write stories for particular, defined audiences, not for themselves, their peers or some fondly cherished but imaginary ideal reader...
By Chris Roper 4 Aug 2015 14:00
News reporting followed a tight style and format for decades, largely driven by technology and deadlines. We call it the inverted pyramid: the most important information should be at the top of a report and the material that can most easily be cut out sits at the bottom...
By Anton Harber 31 Jul 2015 07:53
At last I have found a marketing book written specifically for would-be entrepreneurs and all those people who really want to start their own businesses but are just too terrified to take the plunge.
By Chris Moerdyk 22 Jul 2015 15:07
Print is by no means dead. Far from it. The growing perception that it is dying falls squarely on those newspapers and magazines that seem to have some kind of death wish...
By Chris Moerdyk 13 Mar 2015 15:46
Things ewe never kn'ewe about South African place names, by Ann Gadd, and reviewed by Motoring Editor Henrie Geyser, takes you from Baardskeerdersbos to Tweebuffelsmeteenskootmorsdoodgeskietfontein - and all points between...
By Henrie Geyser: motoring editor 18 Feb 2015 07:50
On Saturday, 20 September, many of Cape Town's bibliophiles spent a cloudless spring day at the city's annual Open Book Festival. But a number of them also came to Warren Editions, a professional printing studio, for the launch of Aerodrome's inaugural journal.
By Eugene Yiga 13 Oct 2014 10:13
South Africa boasts two Nobel Prize winning authors but has never produced a John le Carre or Ian Fleming. Strange, when the success of South African intelligence operations have, from time to time, been the envy of intelligence agencies the world over.
By Tracy Gilpin 1 Oct 2014 15:13
Q: What is the fastest way to improve my writing? A: Get another writer to be your critic. It's that simple.
By Sandra Roberts 25 Sep 2014 09:17
Ever since it opened back in October 2010, Hemelhuijs has been a restaurant of many faces. Now, as the seasons change, artist and chef Jacques Erasmus has transformed the Cape Town eatery (a finalist for Eat Out's Boschendal Style Award) once again.
By Eugene Yiga 28 Aug 2014 12:42
Many marketers still think about advertising in digital media in the same way as they thought about placing ads in traditional media...
By Pierre Cassuto 28 Jul 2014 14:58
Digital publishing and advertising is a sophisticated, high-tech industry where we have an array of statistics and metrics at our fingertips...
By Pierre Cassuto 21 Jul 2014 14:12
The brand publishing industry is growing at a breakneck pace, and many retrenched journalists are turning their hand to website copywriting services as a result
By Graeme Wilson 23 May 2014 14:04
Own Your Industry - How to Position Yourself as an Expert, by Douglas Kruger, is claimed to be the first book published on our continent on the topic of becoming an industry expert by design. It launched in SA this April, and will be available as an e-book by May. (video)
By Douglas Kruger 16 Apr 2014 08:28
With all the media converging on the Pistorius murder trial many people have forgotten or not even realised that in fact in just under two month's we have a national election!
By Marion Scher 18 Mar 2014 06:58
My university and I were lambasted by a colleague for stooping so low as to engage in the Oscar Pistorius trial media frenzy...
By Anton Harber 14 Mar 2014 06:18
Translating product information into information that can be understood and, perchance liked, is up to the copywriter - however, there are many fingers clutching at their pens, which may result in what the adage warns of cooks and the broth.
By Claudio Milo 5 Mar 2014 06:30