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Quality over quantity

When I first started writing, I wanted to know how I could be the best writer possible in my field. The best advice I could find was write every day.

By Marion Scher 24 Jul 2014 06:47

A salesman that never sleeps: the persuasive power of video

In a global marketplace where people are bombarded with a neverending stream of information from hundreds of companies every day, how do you stand out from the crowd and make sure you're understood?

By Adrian Burger 23 Jul 2014 13:00

The future of communicating in a digital space

Mobile technology is significantly changing the way businesses interact with their customers, and to put it simply, engagement is everything...

By Laurie Sloan 18 Jul 2014 14:30

Media and advertisers missing out by ignoring the disabled

A few years ago, I was lying in bed with one of those inner ear viruses that makes your head spin just by moving your eyes sideways or up and down. (Video)

By Chris Moerdyk 14 Jul 2014 07:52

Demystifying the high-res image

In my mind it really is quite straightforward and simple. The quality, deep-etched, high-resolution product jpeg is the basic commodity of lifestyle PR that without, brand managers seriously reduce their chances of being published...

By Lorrianne Cloete 26 Jun 2014 10:03

[Cannes Lions 2014] SA's Kirk Gainsford on Film category entries

South African Kirk Gainsford, Executive Creative Director of Lowe Cape Town, was a Film Jury member at Cannes Lions 2014. We asked him couple of questions about this category. (video)

By Hando Sinisalu 24 Jun 2014 16:47

Is web design in Cape Town better than web design in Johannesburg?

Most stereotypes are absolute hogwash. Some, however, are born from some small seed of truth.

By Graeme Wilson 18 Jun 2014 07:13

Managing the application environment

Mobility is changing the way we work, the way we live and the way we play. The introduction of the smartphone in 2007 radically altered consumers' expectations of what could be accomplished while on the go.

By Gerald Naidoo 9 Jun 2014 10:25

Commercialising the YouTube experience

YouTube's first-ever video upload was of Jawed Karim (the site's co-founder) looking a little awkward during a trip to the zoo. Since then, we've seen a host of other shareworthy content... (video)

By Mike Silver 2 Jun 2014 05:28

21st century full-service marketing agencies - still the best option?

Before I begin, let me start off with a very simple and hopefully not too scary statement...

By Sanele Mgaga 28 May 2014 10:28

[Net Prophet] How the SA games industry ticks

This year's Net Prophet attendees were introduced to two of South Africa's game industry pioneers; Danny Day and Marc Luck. The game designers gave vivid insight into the workings of a community Day had started by accident.

By Sindy Peters 26 May 2014 07:01

Creating the stars of the future

Despite the chill of the Johannesburg night the Vega School Johannesburg campus was abuzz with excitement on Wednesday.

By Danette Breitenbach 22 May 2014 13:50

Video drives new business success

Writers have long been using the 'show, don't tell' principle to absorb their readers and recently businesses began doing the same with video.

By Lana Hindmarch 13 May 2014 09:21

Twitter ad sales targets SA

Twitter has appointed a local ad sales partner, Ad Dynamo in South Africa. I spoke to Ali Jafari*, vice president of direct sales, Europe, Middle East and Africa (EMEA).

By Danette Breitenbach 5 May 2014 08:43

The future media models

Future media models are all about reading - grasping the attention of the bored consumer - and being innovative with digital. But, it is predicted that 80 to 90% of publishers will still fail to innovate.

By Louise Marsland 11 Apr 2014 07:15

Winning advertising creative - you get what you brief

A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.

By Dina Saffer-Myers 18 Mar 2014 15:51

Using animation to make sense of big data

There are a number of specialists who all contribute to analysing and interpreting big data. We'd like to add a less obvious specialisation into the mix, namely animation and gaming.

By Glenn Gillis 7 Mar 2014 06:54

[Design Indaba 2014] A sense of place

Almost every Design Indaba presenter refers to their country or city of origin as being formative to the success of their design approach and ethos. The evidence stacks up annually as one case study after the next demonstrates that the best design solutions grow out of a sense of place, context and location and are fundamental to inspiration.

By Terry Levin 28 Feb 2014 09:15

[Design Indaba 2014] People want cities for people

Cities around the world all have one particular thing in common - they are made up of people. The problem is though that most cities have not been built to accommodate people - but to accommodate cars and traffic. (video)

By Ilse van den Berg 26 Feb 2014 08:00

[2014 trends] 12 broad (but cherry-picked) trends

Our selection of trends is broad - but cherry-picked - to give you a sense of what the trends are, across a wide variety of industries.

By Dion Chang and Raleen Bagg 29 Jan 2014 09:26

Adverts we wish we hadn't done

The world of advertising is no stranger to adverts that those who commissioned and created them... wish they hadn't.

By Rod Baker 18 Dec 2013 05:58

Ready to exchange the boardroom for the studio?

Are you charged with the adrenalin from having endured more than your fair share of 'flack' in your job? Then you may feel justified in diving headlong into the abyss of perceived 'instant freedom' of the self-employed. But first read on, before you hand over 'The Letter'.

By Catherine Milward-Bridges 12 Dec 2013 16:14

Will POPI become a dirty word for marketers?

The Protection of Personal Information Act No. 4 of 2013 (POPI) was signed into law in November. It comes at a time when marketing has just entered the promised land of customer profiling, behavioural advertising, big data, and multiple marketing channels.

By Steve Ferguson 9 Dec 2013 08:42

How essential is hosting for marketing campaigns?

When you are planning an online marketing campaign, your first thought usually has nothing to do with the host your company is with. Although it may not seem to be that big of a deal, it is extremely important.

By Ness Garcia 29 Nov 2013 06:45

The Zuma show? What show?

NEWSWATCH: e.tv has denied a claim that it would air a show on the housewives of Nkandla, reports IOL.

By Rod Baker 28 Nov 2013 07:48

Noah way! Trevor to star in own US sitcom

NEWSWATCH: Home-grown stand-up comedian Trevor Noah is to star in his own US sitcom, reports Sowetan LIVE, and MyBroadband says a new report on SA's mobile pricing will debunk some beliefs.

By Rod Baker 27 Nov 2013 07:38

Reduce, reuse, recycle

So if a picture is worth a thousand words, then surely moving pictures are even more valuable.

By Glenn Gillis 26 Nov 2013 07:34

Putting the agency name on TV commercials will improve quality

I have probably said this before but it's worth saying it again because somehow a stop has to be put to ad agencies being steamrolled by clients into producing really rubbish advertising.

By Chris Moerdyk 19 Nov 2013 08:03

[The Bookmarks 2013]: Biz Takeouts at the Awards

On 14 November 2013, the Artscape in Cape Town played host to the annual Bookmarks Awards. The awards showcase digital talent in South Africa and celebrate great work within the industry. (video)

By Warren Harding 18 Nov 2013 12:26

Lights, camera, action!

AFDA, the South African School of Motion Picture Medium and Live Performance, is set to present its annual showcase of graduate student short films and tele-novella productions. We spoke to Garth Holmes, chairman and co-founder of AFDA, to find out more.

By Eugene Yiga 18 Nov 2013 09:45

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