Future media models are all about reading - grasping the attention of the bored consumer - and being innovative with digital. But, it is predicted that 80 to 90% of publishers will still fail to innovate.
By Louise Marsland 11 Apr 2014 07:15
A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.
By Dina Saffer-Myers 18 Mar 2014 15:51
There are a number of specialists who all contribute to analysing and interpreting big data. We'd like to add a less obvious specialisation into the mix, namely animation and gaming.
By Glenn Gillis 7 Mar 2014 06:54
Almost every Design Indaba presenter refers to their country or city of origin as being formative to the success of their design approach and ethos. The evidence stacks up annually as one case study after the next demonstrates that the best design solutions grow out of a sense of place, context and location and are fundamental to inspiration.
By Terry Levin 28 Feb 2014 09:15
Cities around the world all have one particular thing in common - they are made up of people. The problem is though that most cities have not been built to accommodate people - but to accommodate cars and traffic. (video)
By Ilse van den Berg 26 Feb 2014 08:00
Our selection of trends is broad - but cherry-picked - to give you a sense of what the trends are, across a wide variety of industries.
By Dion Chang and Raleen Bagg 29 Jan 2014 09:26
The world of advertising is no stranger to adverts that those who commissioned and created them... wish they hadn't.
By Rod Baker 18 Dec 2013 05:58
Are you charged with the adrenalin from having endured more than your fair share of 'flack' in your job? Then you may feel justified in diving headlong into the abyss of perceived 'instant freedom' of the self-employed. But first read on, before you hand over 'The Letter'.
By Catherine Milward-Bridges 12 Dec 2013 16:14
The Protection of Personal Information Act No. 4 of 2013 (POPI) was signed into law in November. It comes at a time when marketing has just entered the promised land of customer profiling, behavioural advertising, big data, and multiple marketing channels.
By Steve Ferguson 9 Dec 2013 08:42
When you are planning an online marketing campaign, your first thought usually has nothing to do with the host your company is with. Although it may not seem to be that big of a deal, it is extremely important.
By Ness Garcia 29 Nov 2013 06:45
NEWSWATCH: e.tv has denied a claim that it would air a show on the housewives of Nkandla, reports IOL.
By Rod Baker 28 Nov 2013 07:48
NEWSWATCH: Home-grown stand-up comedian Trevor Noah is to star in his own US sitcom, reports Sowetan LIVE, and MyBroadband says a new report on SA's mobile pricing will debunk some beliefs.
By Rod Baker 27 Nov 2013 07:38
So if a picture is worth a thousand words, then surely moving pictures are even more valuable.
By Glenn Gillis 26 Nov 2013 07:34
I have probably said this before but it's worth saying it again because somehow a stop has to be put to ad agencies being steamrolled by clients into producing really rubbish advertising.
By Chris Moerdyk 19 Nov 2013 08:03
On 14 November 2013, the Artscape in Cape Town played host to the annual Bookmarks Awards. The awards showcase digital talent in South Africa and celebrate great work within the industry. (video)
By Warren Harding 18 Nov 2013 12:26
AFDA, the South African School of Motion Picture Medium and Live Performance, is set to present its annual showcase of graduate student short films and tele-novella productions. We spoke to Garth Holmes, chairman and co-founder of AFDA, to find out more.
By Eugene Yiga 18 Nov 2013 09:45
The Bookmarks Awards, honouring the most measurable and meaningful creative work in the digital land was held at the Artscape theatre in Cape Town last night 14 November 2013.
By Terry Levin 15 Nov 2013 10:09
A couple of days away from the 6th edition of The Bookmarks Awards I've attempted the impossible and taken a stab, as no one was either stupid or brave enough to do, at predicting this year's big winners.
By Ben Wagner 12 Nov 2013 06:28
Bizcommunity recently caught up with Ryan Metcalfe, the head writer of SABC 1's hit new Zulu sitcom, Single Guys. The show averaged 2.8-million viewers through its half season run, with the last show hitting 3-million viewers.
By Shan Radcliffe 11 Nov 2013 11:22
Lights. Camera. Action. From epic big-screen dramas to spellbinding or humorous television programmes and commercials, the world of entertainment provides an escape from the humdrum, moving and inspiring - at times, even without sound.
By Warwick Allan 8 Nov 2013 10:24
The Sandton advertising world is one in which you will hear much said about the corruption of our public life, but when that corruption is in the advertising world itself...?
By Anton Harber 8 Nov 2013 08:00
Chances are, if you're on a mailing list connected to the media industry, you would have received numerous (digital) links to studies and reports hailing the success of paywalls by various publishers around the globe.
By Styli Charalambous 6 Nov 2013 15:00
Terry Levin interviews Financial Mail Agency Leader of the Year 2012, Draftfcb CEO John Dixon in advance of his role as Jury President of the Bookmarks Awards.
By Terry Levin 24 Oct 2013 05:52
It's not only Robin Thicke who's blurring lines. Increasingly, (smart) brands are finding ways to integrate their campaigns and in turn, to discover new ways to engage consumers.
By Jennifer Leppington-Clark 23 Oct 2013 06:58
After a year of my boss convincing me that real opportunities are in the rest of Africa, I decided to follow him to Kenya.
By Vanita 'Bezi Phiri 15 Oct 2013 08:00
NEWSWATCH: channel24, quoting City Press, reports that many of the cast of Generations are not at all happy with their new contracts.
By Rod Baker 15 Oct 2013 06:33
This is the second in a two-part series on insights. The first article 'Why insights should not be in creative briefs' can be found here.
By Sid Peimer 14 Oct 2013 12:03
In a world of print magazine ads, television commercials and billboards, what the face of your brand looked like was more important than just about anything.
By Chemory Gunko 7 Oct 2013 06:48
Don't panic. I'm not saying that insights aren't important. I'm just saying that they're not a prerequisite for great advertising.
By Sid Peimer 3 Oct 2013 04:34
A South African advertisement for Flora margarine recently caused a bit of a stir both here and abroad, raising some interesting questions about what constitutes offence.
By Justin McCarthy 27 Sep 2013 13:30
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