Brand building in Africa: Demystifying the African marketplace
Brand building in Africa: Demystifying the African marketplace

Why have some companies succeeded and others failed in Africa? International brands have extended their business models into Africa, and set up shop...

By Catherine Burton, Harsh Sarda and Zeenat Ismail, Issued by Ipsos 1 day ago

Kenyan retailers need a 'future-focus' to counter declining consumer confidence
Kenyan retailers need a 'future-focus' to counter declining consumer confidence

Reality bites when it comes to Kenya's latest Nielsen Consumer Confidence Index score (Quarter 4, 2017), which has dropped six points from the previous quarter to 94...

Issued by Nielsen 15 Mar 2018