The Brave Ideas Podcast is all about bringing to light fresh perspectives in the realm of digital and advertising, as perceived by the employees of Aqua and the Wunderman global network. More
Episode 45: Mass Marketing with Nomsa Ntuli
There are clear distinctions between the global definition of ‘millennials’ and what African millennials can be defined as.
In the African context there are nuances which marketers seem to be overlooking and do often miss the opportunities with, especially within this ‘millennial’ sector. We’re so used to boxing in communities in terms of demographics, as marketers, which means we end up communicating in such a way that we miss the real values which resonate with these communities. In this episode we discuss how we can identify the human truths which drive behaviour and start to create the right messages for the emerging South African market. We take a hard look at the industry to understand if we do or don’t have to essentially redesign our structures and ways of working to connect in more meaningful ways.