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Episode 99: Best Marketing International and a jam packed show

Date: 25 Jul 2014
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Episode 98: FastCompany SA magazine, The Lean Startup methodology and Buying Cutomers with Brad Suga

Date: 18 Jul 2014
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Episode 97: MTN Business App Awards and measurability of ad campaigns.

Date: 10 Jul 2014
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Cutting Edge PR get appointed by FNB Zambia

FNB Zambia announced yesterday, 6 September 2011, that it will again partner with Cutting Edge PR to handle its communication affairs in Zambia. The agency will guide and assist FNB in all its local strategic communications issues, internally and externally and will include media relations management on behalf of FNB in the country.

7 Sep 2011 11:32

SA, Africa's most valuable nation brand

South Africa has emerged as the most valuable nation brand on the African continent in 2011, scoring a value of US$149.7 billion, distantly followed by Egypt (US$79.2 billion) and Nigeria (US$56 billion) in third place, while MTN is voted Africa's most valuable corporate brand, according to a UK-based Brand Finance study's findings released today, Wednesday 25 May 2011, in Johannesburg by the Brand Leadership Academy.

By Issa Sikiti da Silva 25 May 2011 13:45

Bizcommunity.com relaunches: what's new for you

After months of behind-the-scenes activity, we're thrilled to unveil a revamped, Bizcommunity 2011, featuring a host of new features and an expanded set of self-promotional tools. What hasn't changed, however, is our commitment to quality news, carefully edited, curated and aggregated daily by the biz editorial teams from specialist journalists, our communities of industry leaders, other news sources and press releases you submit.

23 May 2011 14:51

Loerie Awards adds PR category for 2011

The Loerie Awards has introduced a PR category to this year's awards. Public Relations Industry of Southern Africa (PRISA) spokesperson Bridget von Holdt believes the move is indicative of the importance of strategic communication in the overall communication mix and that the inclusion of PR exposes other industries to the real value of strategic communication and its vital role in brand management.

20 Apr 2011 13:11

Roundup of SxSWSA posts from the weekend

Here is a roundup of the posts published on sxswsa.co.za this weekend. We're over halfway through SxSW Interactive in Austin, Texas, but there's still plenty material in the works, so keep an eye on the blog for another few days. Also, follow @sxswsa, or the entire #sxswsa Twitter list. [view twitterfall]

By Ivo Vegter: @sxswsa 14 Mar 2011 13:15

Do corporate CEOs understand the importance of SEO?

The problem that we face in South African commerce right now is that very few top CEOs know what SEO, or what SEM marketing entails. Some might say, "well that's because it's not important, and how can it result in sales?" Hmmm, this attitude would make you look foolish in front of a company (competitor) that has grasped the potential which Google, Yahoo and other search engines present.

By Shaune Jordaan 1 Mar 2011 11:24

2011 Maputo International Ad Festival set for May

The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions.

23 Feb 2011 07:22

Google Instant is great news for SEO

Google Instant search is annoying for some, and useful to others. One fact does remain - it runs on the same search engine and the search results are exactly the same. The difference it brings is in how the user reacts to the results they see.

By Shaune Jordaan 22 Feb 2011 12:12

Ogilvy SA CEO appointed to worldwide board

JOHANNESBURG: Ogilvy & Mather Worldwide announced this week the appointment of Nunu Ntshingila, CEO of Ogilvy South Africa, to the company board. She joins 30 other advertising and marketing executives as the representative from Africa.

19 Jan 2011 10:16

[2011 trends] Ever-changing ad industry, constantly developing trends

So what we can expect to see in 2011? The industry is always changing and new trends are constantly developing and therefore it is crucial to keep the following top of mind.

By Adene van der Walt 18 Jan 2011 15:13

[2011 trends] It's a Wild. Wired. Wellthy. World!

The recent global recession has changed our world forever. In a new digital age, characterised by oversupply and too many product types in almost every market, the challenge for companies will be to locate and capture pools of high-profit demand and be able to move with speed and flexibility to take advantage of them. Here are 11 trends for 2011.

By Gisele Wertheim Aymes 18 Jan 2011 14:17

[2011 trends] A year of hard work for brands

If 2010 could be summed up as soccer, vuvuzelas and national pride, 2011 will be all about the hard work of restoring the economy to sustainable growth, paying attention to environmental concerns and mastering the technologies that are changing the world. Here are a few trends to watch in 2011.

By Janice Spark 17 Jan 2011 15:27

[2011 trends] SEO more challenging in 2011

2010 has come and gone and what a year it was. 2011 is upon us now, and I think it is time I prognosticate the digital marketing trends for this year. Here are my top 11 predictions.

By Yoray Narainpersad 11 Jan 2011 11:51

FIFA fears impact of marketing agent's collapse

ZURICH, SWITZERLAND: World football's governing body FIFA said on Thursday, 23 December 2010, that it feared the financial impact of the collapse of its main product licensing agent, Singapore-based Global Brands Group (GBG).

24 Dec 2010 09:42

[IMCC] "Out-imagine your competition" - Dan Pinch

PR and marketing departments need to work together to generate creative ideas. This is the opinion of both social media expert Dan Pinch and Bizcommunity's own Chris Moerdyk, keynote speakers on day one of the two-day 2010 Integrated Marketing Communication (IMC) Conference. The event began today, Wednesday, 27 October 2010, in Cape Town at the Crystal Towers Hotel and Spa.

By Sindy Peters: Africa editor 27 Oct 2010 13:49

Storytelling, social networking, destination marketing: selling tourism online

Who is Jabulani the Octopus? When did it last snow on Table Mountain? What does a kudu sound like when it is dying? Why should we care about Australopithecus sediba? What happens when a whale jumps on your boat? And what in the world does any of this have to do with online destination marketing?

By Tara Turkington 25 Oct 2010 12:40

CNN enlists top journalism students for iReport initiative

ATLANTA, US: CNN has announced the launch of a new initiative for journalism students, called CNN iReport University, linked to iReport, the network's user-generated news community.

16 Sep 2010 10:35

Interbrand releases 100 "Best Global Brands"

NEW YORK, US: Coca-Cola retains the number one spot; Google gains on Microsoft, while HP enters the top 10 in Interbrand's 11th annual ranking of the world's top brands. The rankings were released yesterday, 15 September 2010.

16 Sep 2010 08:05

Loeries to launch Creative Week Cape Town

The Loeries Awards will, this year, launch the inaugural Creative Week in Cape Town as part of the annual festival. Creative Cape Town has partnered with the Loeries to boost the festival and awards and to involve the city's creative community in Creative Week Cape Town, 24 September - 3 October 2010.

13 Aug 2010 09:49

Loeries Ubuntu Award entrants announced

The Loerie Awards has announced the entrants for the inaugural Ubuntu Award. The Ubuntu Award, sponsored by Hetzner, aims to recognise the positive influence of brands on the social and physical environment.

13 Aug 2010 07:49

Sustained business recovery on the cards as companies look to re-start investment

LONDON, UK: The latest Global Business Outlook Survey from KPMG International suggests that businesses are ready to begin investing again as the healthy optimism recorded earlier in the year holds firm. Overall, business optimism remains static but strong, with India and China leading the way; while UK and Spain are still less confident.

3 Aug 2010 12:20

The BP boss and other language lapses

LONDON, UK: As BP pledges to protect "small" people, Cream and Today Translations examines other examples of poorly chosen words, translation gaffes and cultural blunders.

By Mark St Andrew, creamglobal.com 28 Jul 2010 11:28

Space Barley: The final frontier

TOKYO, JAPAN: The power of producing limited edition versions of a product should not to be underestimated. Releasing a special "collectors" edition at a premium price is an excellent way to generate PR, as well as enhance the image of a brand.

23 Jul 2010 10:37

Research shows entertainment banners impact box office revenues

NEW YORK, US: A recent joint study from MediaMind and comScore provides insights into ad effectiveness and user behaviour in entertainment verticals.

23 Jul 2010 09:43

YouTube, Art Directors Club launch second round of "Show & Tell"

NEW YORK, US: YouTube and the Art Directors Club (www.adcglobal.org) have selected the latest round of new content for the YouTube Show & Tell brand channel, and announced the next group of top agency creatives and strategists to provide written and video reviews and commentary on the work.

21 Jul 2010 10:12

Draftfcb launches Institute of Decision Making

CHICAGO, US: Draftfcb, one of the world's leading marketing communications agencies, announced on 7 July 2010 further steps to enhance its ability to influence consumer behaviour by launching the Draftfcb Institute of Decision Making.

8 Jul 2010 13:06

Today's the day for Loeries entries

Your time is almost up, but not just yet - you still have until midnight tonight, Friday 18 June 2010, to submit your entries online for The 2010 Loerie Awards.

18 Jun 2010 09:28

Ranking the Loeries

The 2010 Loerie Awards will have an official ranking of winners in order to provide a transparent report on the outcome of the awards, and to avoid different and sometimes confusing claims, the organisers announced on Wednesday, 12 May 2010.

13 May 2010 08:52

Y&R MENA CCO appointed Loeries judge

Shahir Zag, chief creative officer at Y&R Middle East & North Africa (MENA) will join the Advertising and Integrated Campaign judging panels for the 2010 Loerie Awards.

5 May 2010 10:40

The mass media without the masses

Monday, 3 May 2010, marks the annual commemoration of World Press Freedom Day - a day when all global citizens should remember, celebrate and protect the crucial role that free media plays within democracy and development.

By Thabani Khumalo 30 Apr 2010 12:23

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