#BizTrends2018: Sex, data and advertising
#BizTrends2018: Sex, data and advertising

Forget about Harry and Meghan, the match of the century is advertising and research, with data playing cupid...

By Natalie Otte, Ilse Dinner 8 Jan 2018

#BizTrends2018: Brands need to stop thinking like brands and become more human
#BizTrends2018: Brands need to stop thinking like brands and become more human

Brands need to become more human and create work that receives permission to communicate with their audiences...

By Dean Oelschig 8 Jan 2018

#BizTrends2018: A short to-do list for the new year
#BizTrends2018: A short to-do list for the new year

Where does 2018 leave us mere mortals, all analogue by design, in a digital world that is catapulting forward at the speed of light...

By Pepe Marais 8 Jan 2018

Nicole Solarsh Glickman, creative group head at House of Brave.
#BizTrends2018: Refocus on the business of advertising

For years we've been told that the future of advertising is the internet and data. So, we all followed the trend and jumped onto the super highway. From the days of dial-up to LTE and fibre, we have continuously raced ahead, finding new ways to create new waves. Today, streams of videos, interviews, content, shows, sounds, and apps, are brought to us by brand X...

By nicole glickman 8 Jan 2018

Amanda Dlamini, strategic planning manager at Y&R.
#BizTrends2018: Treading softly - creativity in sensitive times

The world of advertising and creativity has come under great scrutiny in recent years. The rise of consumer activism has caused ordinary people throughout the world to question the integrity of brands as well as corporations at large...

By Amanda Dlamini 8 Jan 2018

Chrisna Basson, head of strategy at Weathermen & Co, Namibia.
#BizTrends2018: A positive perspective on moving towards 4.0

What a year it's been! But enough people have written about that, so I'd rather look at a few of the consequences we'll feel in 2018. Which, to my surprise, are mostly positive. I've highlighted four of the best...

By Chrisna Basson 8 Jan 2018

Omar Essack, CEO of Primedia Broadcasting.
#BizTrends2018: Advertising platform accountability

We live in a world of blurred lines. There are companies that look and feel like cab companies. We love the services they deliver, so we're grateful for them but they claim not to be cab companies...

By Omar Essack 8 Jan 2018

Quality content is key to advertising success irrespective of reading platform
Quality content is key to advertising success irrespective of reading platform

Lumen proves that the actual viewing of, as opposed to potential exposure to adverts (no matter the reading platform of digital or print) leads to almost 9 times more sales...

12 Dec 2017

A festival of African creativity launched by Absolut
A festival of African creativity launched by Absolut

Capitalising on the success of its One Source campaign, Absolut Vodka has launched a festival of African creativity in 2018...

5 Dec 2017

The World’s Most Eligible Bachelor campaign.
APA results: Kenya's thriving advertising industry

The fastest and most affordable connectivity in sub-Saharan Africa enables Kenya to punch well above its weight in the IT sector generally...

4 Dec 2017

#MeettheMarketer: Are business consultancies the ad agencies of the future?
#MeettheMarketer: Are business consultancies the ad agencies of the future?

Anatoly Roytman, managing director of Accenture Interactive and Global lead for EALA (Europe, Africa, Middle East and Latin America), is our #MeettheMarketer this month on Bizcommunity.africa. He believes Accenture Interactive is building the "agency of the future"...

By Louise Marsland 13 Nov 2017

CNN's Go There Media Fund to aid distressed destinations in boosting travel and tourism
CNN's Go There Media Fund to aid distressed destinations in boosting travel and tourism

CNN International Commercial's (CNNIC) 'Go There Media Fund' provides travel and tourism expertise to distressed destinations and countries recovering from natural disasters...

7 Nov 2017

#Trending: The rise of consumer resilience
#Trending: The rise of consumer resilience

How are people coping in this new connected world? A global study from Viacom looks at The Next Normal: Rise of Resilience among consumers, including from Nigeria and South Africa, and how brands should respond...

By Louise Marsland 7 Nov 2017

Respecting and connecting with the modern African consumer
Respecting and connecting with the modern African consumer

There is a long overdue sea of change happening in South African marketing. A few brave brands have started to shift the way that modern African consumers are being communicated with...

By Llewellyn Allen 3 Nov 2017

Why brands need to become master storytellers
Why brands need to become master storytellers

Many millions of brands, from consumer goods to charities, compete across a bewildering array of media platforms for attention. All of them hope for more...

By Greg Viljoen 27 Oct 2017

Make it digital
Make it digital

Some agencies are finally beginning to understand the importance of being "fully integrated." So why this need for integration?...

By Jeanette Grove 26 Oct 2017

#NewCampaign: $15m Emirates campaign opens up a world of good times
#NewCampaign: $15m Emirates campaign opens up a world of good times

Emirates has launched a $15m campaign to inspire travel and promote the airline's network of global destinations. We go behind the scenes of the campaign with Boutros Boutros...

By Cari Coetzee 24 Oct 2017

Ten tips for excellent copywriting
Ten tips for excellent copywriting

Whether your goal is lead generation, sales conversion or brand-building, what you say and how you say it is the most powerful way to engage with your audience...

By Lauren Crooks 24 Oct 2017

The power of consumer insights (combined with woke strategy and creative)
The power of consumer insights (combined with woke strategy and creative)

Never has it been so evident to acknowledge and value the power of consumer insights in 2017...

By Thomas Sepheka 20 Oct 2017

Morris and Mtongana.
#BODCT: Redesigning the world one business at a time, to surprise and delight customers

Big brands shared the role of design in their business at Business of Design, with Adrian Morris, partner and MD at Design Partnership speaking of current the physical reboot trend responding to a changing landscape, while Brian Mtongana, head of design at Woolworths, honed in on the role of packaging in sales...

By Leigh Andrews 16 Oct 2017

Simelane and Cooper.
#BODCT: Surprise! THIS is today's African consumer

Key insights from the first sessions of Business of Design - Mduduzi Simelane shares how to enhance the continent's filmmakers, while Nicola Cooper shares a snapshot of today's African consumer. It's probably not who your brand is targeting...

By Leigh Andrews 11 Oct 2017

The compelling power of good storytelling in advertising
The compelling power of good storytelling in advertising

Bizcommunity.Africa columnist, Garikai Nhongo, on how to best use storytelling in advertising...

By Garikai Nhongo 11 Oct 2017

Mike Middleton, chief marketing officer at KFC is ranked as the top brand representative.
Official 2017 Loeries rankings revealed!

The Loeries has released its annual official rankings which provide a comprehensive overview of the annual performance across the brand communications industry throughout Africa and the Middle East...

6 Oct 2017

Grey champions business in Africa
Grey champions business in Africa

This year has been one of taking on unchartered African territory with the expanding Grey Africa Network set to acquire even more of a stake in the continent...

Issued by Grey 2 Oct 2017

Africa still mobile
Africa still mobile

Africa's story remains a mobile one with mobile internet access the largest contributor of growth across the continent...

By Danette Breitenbach 28 Sep 2017

Angelika Kempe
#InnovationMonth: How to really save money on production costs

Angelika Kempe, executive consultant at AdOps Value, shares what to look out for when assessing production cost estimates, as well as the impact of the ANA's recent report that advertising agencies and their holding companies are less-than transparent regarding production costs and the risk associated with it...

By Leigh Andrews 22 Sep 2017

The anatomy of a creative concept
The anatomy of a creative concept

The human body does not live in isolation. It is a well-oiled machine, consisting of intense streams of information relayed between muscles, veins, and nerves. Here Peter Crafford takes us through the anatomy of a creative concept...

By Peter Barnard 15 Sep 2017

On a scale of Coca-Cola to Pepsi: How to make your brand pop on social media
On a scale of Coca-Cola to Pepsi: How to make your brand pop on social media

In a world where everyone is constantly scrolling down their screen, it's easy for brands' content to get lost in the clutter of posts on the timeline. Here's how to make content pop!...

By Babalwa Nyembezi 13 Sep 2017

Garikai Nhongo.
In defence of the advertising generalist

Bizcommunity Africa columnist, Garikai Nhongo, on how to become an advertising generalist...

By Garikai Nhongo 12 Sep 2017

Luca Bertolli ©
#Pamro2017: Why most quantitative research is inefficient and wasteful

Mike Broom elaborates on why he says most quantitative research and advertising spend is wasteful and inefficient at #Pamro2017...

By Juanita Pienaar 6 Sep 2017

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