On the last episode of Biz Takeouts Marketing and Media Radio show host Warren Harding focused on two events happening in Cape Town next week from 17 February 2016...
Looks like Season II of the London 2012 Olympics is taking shape in Uganda with big, small, popular and almost forgotten brands taking part in the 'Olympics brand championship.'
The 14th PAMRO All Africa Media Research Conference, under the theme "From Local to Global: Media Research in a Developing World", will take place from 26-29 August 2012 in Munyonyo, Lake Victoria, Uganda at the Speke Resort & Conference Centre.
LONDON, UK: Video streaming will be the next big wave of online content use in Africa. There are still considerable network challenges but... the level of existing use shows that once these issues are resolved, the volume of users will be in the millions. Russell Southwood spoke to the biggest player in the market, Google's YouTube. Elijah Kitaka explained how it sees the potential of video streaming being realised.
Z-Card Africa, Middle East, India and Turkey (ZAMI) launched Z-CARD Kenya as its PocketMedia hub for East Africa in October 2011, after entering into a distributor agreement with Kenya-based Ramco Printing Works Ltd.
Many companies in Africa are embracing social media to reach their online customers like elsewhere in the world. Moses Serugo, an arts journalist, social media marketer and proprietor of Kampalaone.com spoke to Bizcommunity about the benefits of social media marketing in Uganda.
In the last six months, Kenya's advertising industry has attracted both local and international players. The new kid on the block is American agency TBWA which opened an East Africa office barely four months ago. Other new international agencies who have already come to the scene are French-based, Havas Media International and South African media group, Carat.
Strategic brand and communication design consultancy, the HKLM Group, has taken a step towards cementing its position as sub-Saharan Africa's leading brand consultancy with the opening of its new Nairobi office recently.
Email is still the most cost-effective marketing tool, enabling you to reach people who have actually given you permission to communicate with them and who are therefore more likely to pay attention to your message and respond to your calls-to-action.
The fight for the mobile phone market in Kenya is now about Apps. In a strategic move geared at boosting local technology entrepreneurship prospects, Samsung has confirmed plans to provide support to local developers deploying their applications on the popular Android platform.
Email marketing puts the ability to connect with potential and existing customers at the touch of a button. Despite this simplicity, however, deciding how to approach and manage the process of email marketing can still be a challenge for businesses looking to leverage the channel to communicate competently and achieve a high return on investment.
By bringing together the media research industry across African borders, the Pan African Media Research Organisation (PAMRO) aims to produce harmonised, compatible and comprehensive audience measurement data for the entire continent. By promoting media research in Africa, PAMRO aims to assist in uncovering the opportunities that exist for growth and development in all African countries. One of PAMRO's key vehicles for bringing people together from around the continent is its annual conference, the PAMRO All Africa Media Research Conference.
A few weeks ago, Nation Media Group (NMG), a media house in Kenya sent a notice to its journalists asking them to treat, with skepticism, opinion polls trumpeting the rising or falling fortunes of Kenyan political leaders. "We take the view that, not knowing the sponsors of and how the polling was conducted, we risk our reputation if we play up the "findings" of these pollsters," read the notice.
For the fifth year running, the National Economic Survey has identified the retail and wholesale trade sectors as key growth drivers of Kenya's economy. In 2011, the wholesale and retail trade sector showed a growth of 7.3%, beating the manufacturing, building and construction, agriculture, transport and communication sectors.
CNBC Africa, a CNBC International franchise owned by Africa Business News, has entered into a joint venture with Mozambique's state broadcaster, Televisão de Moçambique (TVM), and will open a bureau in Maputo. CNBC Africa's country bureau representative will be Sunnyboy Mshengu.
Bharti Airtel yesterday, 18 April 2012, announced the appointment of Shivan Bhargava as managing director for its Kenyan operations. In his new role, he will be responsible for Airtel's growth plans in Kenya.
One way politicians will market themselves is through media advertising. The Nation Media Group (NMG) has already set the rules as far as political advertising is concerned in the lead up to the general elections, expected to take place in March 2013.
The East Africa Outsourcing Summit, set to take place at the Intercontinental Hotel in Nairobi from 5-6 June 2012 has confirmed Jim McFie, the academic and research director at the School of Management and Commerce, Strathmore University in Nairobi, as a speaker.
An initiative of the African Arts Institute, in partnership with the Goethe-Institut, the Southern African Training Hub will host a three-year programme in cultural leadership, governance and entrepreneurship will be launched in Johannesburg, South Africa during May 2012. It will host candidates from Angola, Botswana, Lesotho, Madagascar, Malawi, Mozambique, Namibia, Swaziland, Zimbabwe and South Africa.
The professional association that represents advertising agencies in Kenya, the Association of Practitioners in Advertising (APA) has announced reforms to the pitch process that are aimed at improving current market practises.
AccessKenya Group, the internet service provider located in Kenya, has appointed Nelly Kimundi as the new product development manager.
Africa is often perceived as being aggressive and unstable, with only the bad aspects highlighted. Many South Africans seem reluctant to get involved up north. Celia Collins is one of the few South Africans in this industry who understands media on the African continent. She gives insight into the state of play.
Often, advertising and marketing managers in developing countries practice shadowboxing when it comes to buying media. Their advertising decisions are informed by hearsay and past marketing success.
The Board of Ogilvy Kenya has announced that it has accepted Koome Mwambia's decision to take an early exit as CEO and director of the company. In a statement issued by the boards chairman, Bharat Thakrar, the board stated that the decision had been arrived at mutually, after various discussions between the parties.
The All Africa Business Leaders Awards (AABLA), in partnership with CNBC Africa and ABN Productions, have announced that this years awards will be hosted in a series of regional award ceremonies across Africa and nominations for the awards open today, 1 February 2012.