On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Fred Roed and Alan Campbell...
27 Nov 2015 10:02
Looks like Season II of the London 2012 Olympics is taking shape in Uganda with big, small, popular and almost forgotten brands taking part in the 'Olympics brand championship.'
By Walter Wafula 16 Aug 2012 11:06
The 14th PAMRO All Africa Media Research Conference, under the theme "From Local to Global: Media Research in a Developing World", will take place from 26-29 August 2012 in Munyonyo, Lake Victoria, Uganda at the Speke Resort & Conference Centre.
27 Jul 2012 10:17
LONDON, UK: Video streaming will be the next big wave of online content use in Africa. There are still considerable network challenges but... the level of existing use shows that once these issues are resolved, the volume of users will be in the millions. Russell Southwood spoke to the biggest player in the market, Google's YouTube. Elijah Kitaka explained how it sees the potential of video streaming being realised.
By Russell Southwood 16 Jul 2012 12:45
Z-Card Africa, Middle East, India and Turkey (ZAMI) launched Z-CARD Kenya as its PocketMedia hub for East Africa in October 2011, after entering into a distributor agreement with Kenya-based Ramco Printing Works Ltd.
16 Jul 2012 10:39
Buzeki Dairies 'Molo Milk' television commercial is the most effective in the Kenyan market. This is according to a recently unveiled advertising effectiveness evaluation tool - SPOT ON - launched in Kenya by Ipsos Synovate.
By Carole Kimutai: @CaroleKimutai 16 Jul 2012 10:03
Many companies in Africa are embracing social media to reach their online customers like elsewhere in the world. Moses Serugo, an arts journalist, social media marketer and proprietor of Kampalaone.com spoke to Bizcommunity about the benefits of social media marketing in Uganda.
By Walter Wafula 12 Jul 2012 11:12
In the last six months, Kenya's advertising industry has attracted both local and international players. The new kid on the block is American agency TBWA which opened an East Africa office barely four months ago. Other new international agencies who have already come to the scene are French-based, Havas Media International and South African media group, Carat.
By Carole Kimutai: @CaroleKimutai 11 Jul 2012 10:36
Strategic brand and communication design consultancy, the HKLM Group, has taken a step towards cementing its position as sub-Saharan Africa's leading brand consultancy with the opening of its new Nairobi office recently.
22 Jun 2012 10:55
Email is still the most cost-effective marketing tool, enabling you to reach people who have actually given you permission to communicate with them and who are therefore more likely to pay attention to your message and respond to your calls-to-action.
By Wikus Engelbrecht 21 Jun 2012 14:31
The fight for the mobile phone market in Kenya is now about Apps. In a strategic move geared at boosting local technology entrepreneurship prospects, Samsung has confirmed plans to provide support to local developers deploying their applications on the popular Android platform.
By Carole Kimutai: @CaroleKimutai 19 Jun 2012 12:16
Email marketing puts the ability to connect with potential and existing customers at the touch of a button. Despite this simplicity, however, deciding how to approach and manage the process of email marketing can still be a challenge for businesses looking to leverage the channel to communicate competently and achieve a high return on investment.
By Wikus Engelbrecht 18 Jun 2012 12:44
By bringing together the media research industry across African borders, the Pan African Media Research Organisation (PAMRO) aims to produce harmonised, compatible and comprehensive audience measurement data for the entire continent. By promoting media research in Africa, PAMRO aims to assist in uncovering the opportunities that exist for growth and development in all African countries. One of PAMRO's key vehicles for bringing people together from around the continent is its annual conference, the PAMRO All Africa Media Research Conference.
15 Jun 2012 12:23
A few weeks ago, Nation Media Group (NMG), a media house in Kenya sent a notice to its journalists asking them to treat, with skepticism, opinion polls trumpeting the rising or falling fortunes of Kenyan political leaders. "We take the view that, not knowing the sponsors of and how the polling was conducted, we risk our reputation if we play up the "findings" of these pollsters," read the notice.
By Carole Kimutai: @CaroleKimutai 7 Jun 2012 12:58
For the fifth year running, the National Economic Survey has identified the retail and wholesale trade sectors as key growth drivers of Kenya's economy. In 2011, the wholesale and retail trade sector showed a growth of 7.3%, beating the manufacturing, building and construction, agriculture, transport and communication sectors.
By Carole Kimutai: @CaroleKimutai 6 Jun 2012 12:03
CNBC Africa, a CNBC International franchise owned by Africa Business News, has entered into a joint venture with Mozambique's state broadcaster, Televisão de Moçambique (TVM), and will open a bureau in Maputo. CNBC Africa's country bureau representative will be Sunnyboy Mshengu.
24 May 2012 11:35
Bharti Airtel yesterday, 18 April 2012, announced the appointment of Shivan Bhargava as managing director for its Kenyan operations. In his new role, he will be responsible for Airtel's growth plans in Kenya.
19 Apr 2012 09:54
One way politicians will market themselves is through media advertising. The Nation Media Group (NMG) has already set the rules as far as political advertising is concerned in the lead up to the general elections, expected to take place in March 2013.
By Carole Kimutai: @CaroleKimutai 17 Apr 2012 13:00
The East Africa Outsourcing Summit, set to take place at the Intercontinental Hotel in Nairobi from 5-6 June 2012 has confirmed Jim McFie, the academic and research director at the School of Management and Commerce, Strathmore University in Nairobi, as a speaker.
17 Apr 2012 10:36
An initiative of the African Arts Institute, in partnership with the Goethe-Institut, the Southern African Training Hub will host a three-year programme in cultural leadership, governance and entrepreneurship will be launched in Johannesburg, South Africa during May 2012. It will host candidates from Angola, Botswana, Lesotho, Madagascar, Malawi, Mozambique, Namibia, Swaziland, Zimbabwe and South Africa.
3 Apr 2012 11:04
The professional association that represents advertising agencies in Kenya, the Association of Practitioners in Advertising (APA) has announced reforms to the pitch process that are aimed at improving current market practises.
30 Mar 2012 10:57
AccessKenya Group, the internet service provider located in Kenya, has appointed Nelly Kimundi as the new product development manager.
23 Mar 2012 14:21
The Board of Ogilvy Kenya has reviewed its senior management structure and dropped the position of group chief executive officer following the resignation of Koome Mwambia who until February 2012 held that position.
By Carole Kimutai: @CaroleKimutai 23 Mar 2012 10:55
Africa is often perceived as being aggressive and unstable, with only the bad aspects highlighted. Many South Africans seem reluctant to get involved up north. Celia Collins is one of the few South Africans in this industry who understands media on the African continent. She gives insight into the state of play.
By Celia Collins 19 Mar 2012 11:49
Often, advertising and marketing managers in developing countries practice shadowboxing when it comes to buying media. Their advertising decisions are informed by hearsay and past marketing success.
By Walter Wafula 19 Mar 2012 10:10
Globally, there is an increasing use of social media platforms like Facebook, and Twitter, by individuals and companies. In Uganda, like elsewhere, individuals are more aggressive in embracing the social change than businesses.
By Walter Wafula 14 Mar 2012 13:41
The Board of Ogilvy Kenya has announced that it has accepted Koome Mwambia's decision to take an early exit as CEO and director of the company. In a statement issued by the boards chairman, Bharat Thakrar, the board stated that the decision had been arrived at mutually, after various discussions between the parties.
By Carole Kimutai: @CaroleKimutai 5 Mar 2012 09:21
The All Africa Business Leaders Awards (AABLA), in partnership with CNBC Africa and ABN Productions, have announced that this years awards will be hosted in a series of regional award ceremonies across Africa and nominations for the awards open today, 1 February 2012.
1 Feb 2012 10:46