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What travel marketers need to know about Facebook's News Feed change
What travel marketers need to know about Facebook's News Feed change

In your dual role as travel marketer and Facebook consumer, the news that Facebook is going to 'clean-up' your News Feed will likely be met with a mix of joy and despair...

By Natalia Rosa 3 days ago

Janine Lloyd, CEO of PR Expert.
#BizTrends2018: The low-down on 2018 PR and marketing trends

This year is going to continue to be a tough journey for all businesses as they grapple for market share and growth during a difficult economy...

By Janine Lloyd 15 Jan 2018

Nicola Cooper, senior trend analyst and cultural strategist at Nicola Cooper & Associates (NC&A).
#BizTrends2018: Connecting with ever-connected, ever-younger African consumers

With the largest 'youth bulge' in the world, the future of Africa is young, dynamic, determined. No one can afford to ignore the youth in Africa and the local and global business community needs to prepare for the ever-connected, younger generations...

By Nicola Cooper 10 Jan 2018

Closing the wealth gap in Africa
Closing the wealth gap in Africa

From "Africa Reeling" to "Africa Rising", there's a new narrative for the African continent, now showing promising signs of sustainable growth under more stable governments.

By Kingsley Ighobor 9 Jan 2018

Matt Preschern, EVP and chief marketing officer of HCL Technologies.
#BizTrends2018: Marketing in the era of 'always on' communication

When the yachts contesting the Volvo Ocean Race (VOR) left Cape Town bound for Melbourne, Australia. Matt Preschern, EVP and CMO of HCL Technologies, the tech partner of the VOR in Cape Town, shared his five most important trends in marketing today...

By Matt Preschern 8 Jan 2018

#BizTrends2018: Top mobile trends for the 2018 consumer
#BizTrends2018: Top mobile trends for the 2018 consumer

Before we can start talking about any trends, marketers need to be aware of the fact that mobile starts with an understanding of how fiercely personal this device is, it has become more of an appendage than a device...

By Lynette Hundermark 8 Jan 2018

Chrisna Basson, head of strategy at Weathermen & Co, Namibia.
#BizTrends2018: A positive perspective on moving towards 4.0

What a year it's been! But enough people have written about that, so I'd rather look at a few of the consequences we'll feel in 2018. Which, to my surprise, are mostly positive. I've highlighted four of the best...

By Chrisna Basson 8 Jan 2018

Amanda Dlamini, strategic planning manager at Y&R.
#BizTrends2018: Treading softly - creativity in sensitive times

The world of advertising and creativity has come under great scrutiny in recent years. The rise of consumer activism has caused ordinary people throughout the world to question the integrity of brands as well as corporations at large...

By Amanda Dlamini 8 Jan 2018

Mathew Weiss, The Brand Union Africa managing director.
#BizTrends2018: Branding is the key to unlocking company innovation

The economy in which we're operating post-2007 needs to be rethought as an evolution of a zero-sum game. Innovation is what breaks the zero-sum model for companies...

By Mathew Weiss 8 Jan 2018

Gil Sperling, CTO of Popimedia.
#BizTrends2018: You guessed it, it's the year of video

Cisco released a report late 2017 which, if its predictions are to be believed, adds fuel to marketers angling for increased budget for video creation...

By Gil Sperling 8 Jan 2018

#BizTrends2018: Just-in-time marketing: The strategies of today's savviest CMOs
#BizTrends2018: Just-in-time marketing: The strategies of today's savviest CMOs

It's a world of changing consumer dynamics - one in which companies' ability to flow with trends has become key...

8 Jan 2018

12 African startups to watch in 2018
12 African startups to watch in 2018

Disrupt Africa's annual list of the innovative African startups that will be making an impact in the year to come...

By Gabriella Mulligan 5 Jan 2018

#MeTourism: The hidden costs of selfie tourism
#MeTourism: The hidden costs of selfie tourism

Research shows that it is not age, but the dark triad of personality traits - narcissism, Machiavellianism and psychopathy that push people to pursue selfie glory regardless of the result...

By Marianna Sigala 5 Jan 2018

Predictions for 2018: What the investors said
Predictions for 2018: What the investors said

We're into a new year, and it's time to get to work. But what does 2018 have in store for us?

By Gabriella Mulligan 4 Jan 2018

Africa 2017, Egypt.
Egypt wants a key role in driving regional integration in Africa

Egyptian President Abdel Fattah Al Sisi reiterated his intent on bringing Africa closer together at Africa 2017 Forum, last month, both politically and economically...

3 Jan 2018

Moussa Faki Mahamat, chairperson of the African Union Commission.
The African Union's agenda for 2018 on the continent

A New Year message from the chairperson of the African Union Commission (AUC), Moussa Faki Mahamat, urges that 2018 be the year to stamp out corruption on the continent to transform Africa...

2 Jan 2018

A visa-free Africa still faces hurdles
A visa-free Africa still faces hurdles

Despite fears of an increase in crimes, some countries in Africa are liberalising visas to attract investors...

18 Dec 2017

Swakopmund. © Vadim Nefedov via
Marketing platform for PIDA Week to boost projects

The third Programme for Infrastructure Development in Africa (PIDA) Week, which takes place in Swakopmund, Namibia, looks at a marketing platform to accelerate implementation...

14 Dec 2017

Quality content is key to advertising success irrespective of reading platform
Quality content is key to advertising success irrespective of reading platform

Lumen proves that the actual viewing of, as opposed to potential exposure to adverts (no matter the reading platform of digital or print) leads to almost 9 times more sales...

12 Dec 2017

Inclusive growth needed for Africa to achieve sustained growth
Inclusive growth needed for Africa to achieve sustained growth

African presidents draw strong consensus for inclusive growth at Africa 2017...

11 Dec 2017

Clickatell awarded for 3 billion SMSs across Africa
Clickatell awarded for 3 billion SMSs across Africa

Clickatell named best SMS provider in Africa on the back of significant growth...

11 Dec 2017

Alika Dangote featured on the Nasdaq billboard in New York.
Bloomberg's 50 most influential in 2017 includes one African

Nigerian business tycoon Aliko Dangote was the only African that made Bloomberg Media's annual global list of the 50 most influential businesspeople in 2017...

7 Dec 2017

A mobile payments solution for Kenyan retailers
A mobile payments solution for Kenyan retailers

Mastercard launches Kionect for Nairobi's smallest shopkeepers - a mobile ordering and payments solution enables kiosk owners to access micro-loans...

6 Dec 2017

The media's role in promoting inclusive growth in Africa
The media's role in promoting inclusive growth in Africa

The media is urged to promote a more inclusive narrative for Africa to spur inclusive growth on the continent...

By Amrote Abdella 4 Dec 2017

Natasha Omokhodion-Banda
#AfricaAchiever: Expansion plans into Africa for 99c

Natasha Omokhodion-Banda is the new managing director of the Lusaka, Zambia, office of Ninety9cents (99c), responsible for growing the agency further into Africa. She is our #AfricaAchiever this month...

By Louise Marsland 27 Nov 2017

How Africa can benefit more from the internet economy
How Africa can benefit more from the internet economy

New Internet Society report highlights how Africa can benefit more from the internet economy: Secure, trusted internet is critical to the advancing African economy...

27 Nov 2017

Managing director of Brand Union Africa, Mathew Weiss and Doug de Villiers, CEO of Brand Science.
Brand Science joins Brand Union to form new market offer

Doug de Villiers, currently CEO of Brand Science, and his team will join Brand Union to form a dynamic new market offer...

24 Nov 2017

Mobile marketing yields strong results for Coca-Cola
Mobile marketing yields strong results for Coca-Cola

Digitata Insights partners with Ntare Insights in Rwanda in a partnership that yields immediate results, with an impactful mobile awareness campaign for Coke Studio...

23 Nov 2017

Dramatic rise of African consumer power driving development
Dramatic rise of African consumer power driving development

Infrastructure investments are transforming and accelerating economic and social opportunities for millions of people across Africa, driven by the dramatic rise in African consumer power...

17 Nov 2017

#MeettheMarketer: Are business consultancies the ad agencies of the future?
#MeettheMarketer: Are business consultancies the ad agencies of the future?

Anatoly Roytman, managing director of Accenture Interactive and Global lead for EALA (Europe, Africa, Middle East and Latin America), is our #MeettheMarketer this month on Bizcommunity.africa. He believes Accenture Interactive is building the "agency of the future"...

By Louise Marsland 13 Nov 2017

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