According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...
9 Apr 2014 10:03
A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.
By Dina Saffer-Myers 18 Mar 2014 15:51
Mobile is now a critical channel for marketers who want to embrace new technology and benefit from the huge opportunity for growth in mobile marketing communications.
By Charles Foster, Issued by Millward Brown 14 Mar 2014 07:49
A campaign waged by a group of youths in Busoga to promote Parliament Speaker, Rebecca Kadaga, as future president has caught the eye of government and ultimately run into trouble.
15 Jan 2014 10:48
Investment interest has grown in Africa's frontier markets this year and the region is set to become a key battleground for the luxury goods industry.
By Zeenat Moorad 27 Dec 2013 10:57
Professional services firm, Deloitte was a title sponsor of the inaugural World Retail Congress Africa, held last month in Sandton. I spoke to Ilse du Toit, a manager within the Strategy & Innovation practice at Deloitte Consulting.
By Danette Breitenbach 17 Dec 2013 08:48
A great man has passed away and we all mourn the loss of Madiba, but while we mourn, let us also celebrate the life and the achievements of one of history's greatest statesmen, and certainly South Africa's and Africa's greatest. (video)
6 Dec 2013 05:06
Marketing communications agency, Redhouse Advertising, has acquired the TBWA Worldwide license in Kenya.
20 Nov 2013 12:46
Effective use of data, and predictive analytics, can give businesses a strong competitive advantage, SAS has told the business community in Kenya.
14 Nov 2013 10:02
Cell phone service provider Orange has appointed brand experience agency VWV to develop Orange beat ya Street, a brand-building consumer awareness activation for the Kenyan market.
31 Oct 2013 13:18
After a year of my boss convincing me that real opportunities are in the rest of Africa, I decided to follow him to Kenya.
By Vanita 'Bezi Phiri 15 Oct 2013 08:00
Originally the main function of the Bizcommunity Press Office was as a simple conduit for company news and to distribute press releases, but since it has evolved and expanded into a hub where clients can monitor performance of their publicity and manage their recruitment advertising.
Issued by Bizcommunity.com 27 Sep 2013 11:32
There is a need for transparency, and to tell not just one story, but many.
By Oresti Patricios 26 Sep 2013 07:10
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25
When it comes to international surveys, African brands have some way to go in realising their full potential.
By Chris Human 13 Sep 2013 07:30
Africa is the final economic frontier and marketers are actively looking to market their brands on the continent.
By Danette Breitenbach 12 Sep 2013 14:57
A Bizcommunity Press Office has become the obvious means by which to constructively steer what you want people to know, think and perceive about your company in the public realm.
Issued by Bizcommunity.com 11 Sep 2013 12:53
Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.
By Danette Breitenbach 5 Sep 2013 05:42
Aegis Media were asked to do a campaign for Baileys, a Diageo brand, in both Nigeria and Kenya, and 72 hours later had a creative concept and execution plan that fully answered and met the client's brief and saw three of their network brands - Posterscope, Isobar and Carat working as one integrated unit.
9 Jul 2013 12:19
Burson-Marsteller, a global public relations and communications firm, has announced a new exclusive partnership in Kenya with the creation of Engage Burson-Marsteller.
3 Jul 2013 13:46
Unilever Global has identified Africa as its next growth market and has rolled out its Sustainable Living Plan to the continent.
20 Jun 2013 13:42
AdFu, the audience and display inventory network of sites owned by Kagiso Media, has extended its reach into the African online market by adding the Africa-born social network, Yookos, to its portfolio. This adds even more inventory to AdFu's African value proposition while also helping Yookos to drive revenue growth by maximising inventory yield.
14 Jun 2013 11:10
Jean-Louis Ekra, president of Afreximbank, will spotlight the trade opportunities within and beyond Africa at this year's Africa Finance & Investment Forum, held from 13-14 June in Geneva, Switzerland.
Issued by EMRC 27 May 2013 12:19
Loerie entries are now open, and those that get their work in by 15 April 2013; get 10% off their entry fee. The final deadline for entries is 31 May and agencies or marketers throughout Africa and the Middle East can enter their work.
4 Apr 2013 10:04
The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
By Obaika Consulting Team 31 Jan 2013 13:20
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
By HKLM Exco Team 31 Jan 2013 12:33
As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
By Nandkishor Buty 30 Jan 2013 12:39
In 2012, the Pay TV market became a great deal more competitive but with DStv Multichoice having acquired most of the existing exciting content, the challenge has been for challengers to come up with different content. This week saw one of the challengers (Zuku TV) sell one of the series it has commissioned - Tales from the Bush Larder - to Fox International.
30 Jan 2013 11:45
East African Breweries Limited (EABL) on Monday, 28 January 2013, held a draw in which a local pub won Ksh5m in the Timaam Local bar promotion. A proud Boniface Munywoki of Black Havana Pub in Huruma, Eastlands, Nairobi county could not hide his delight on receiving a call to declare him the winner.
30 Jan 2013 10:21
There are several key trends that will present themselves in 2013. From m-payments to HIV/AIDS prevention, emerging markets are leading the way when it comes to innovative uses of mobile technology. Marketers, too, are seeing their roles and responsibilities expand.
By Dr KF Lai 25 Jan 2013 10:57
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