The potential and pitfalls of linking products to celebrities

Linking a product to a celebrity or TV show can work well, but can be problematic if the popularity of the celebrity or show falters – or in the case of some celebrities, goes from hero to zero. And that applies in Africa as much as it does anywhere else – in this case, the UK. 19 Oct 2007 08:16

Demand for business intelligence technology set to soar

Knowledge is power, and as businesses come to realise the value of business intelligence (BI) and seek to grow the amount and scope of the information they require, so the BI technology market will be driven by commoditization and ubiquity of digital data. 11 Oct 2007 07:23

Loss prevention programs: essential for every business

As the retail and supermarket sectors become increasingly competitive, with operating results becoming ever more important, it is essential for retailers to battle stock shrinkage. And employers in other fields need to be aware of the risk of shrinkage - of everything from office stationary to bigger items, and the misuse of items such as company vehicles. 29 Aug 2007 13:56

Airways adopt Altéa Reservation to support global sales

KLM, Kenya Airways, Martinair and Amadeus, a global leader in technology and distribution solutions for the travel and tourism industry, have announced that the three airlines are now using Amadeus Altéa Reservation to drive their global sales. 17 Apr 2007 12:47