Putting banking into high street retailing

Standard Bank has announced that its latest campaign at the Sandton City branch, which began mid-December 2010 and ends 28 February 2011, appears to have enabled the bank to cost-effectively explore new ways of bringing potential clients into branches. It turned its shop front into a fashion showcase featuring Cape-based Platinum Group, home to the leading designer labels - Jenni Button, Hilton Weiner, Urban°, Aca Joe and Vertigo. Jenny Button refreshed the display regularly, ensuring that consumers stayed engaged with the campaign, through anticipation of each refresh. 16 Feb 2011 10:34

Research report on advertising behaviour, trust in traditional, new media

The Bureau of Market Research (BMR) at Unisa has released a research report entitled The Role Of Traditional and New Media Advertising in Consumers' Time Constrained Lives. It concludes that the post-modern perception of time and the increasing influence of technology on media usage have impacted on advertising media preferences and engagement, as well as the attitude towards and usage of various advertising media. 24 Jan 2011 09:45

In store promotions prove successful

In October and November 2010, Kiri Cheese launched an in-store campaign aimed at demonstrating its versatility and introducing the full range of the brand to consumers. 3 Dec 2010 07:30

HSFSA alleges advertising is misleading: issues alert

The Heart and Stroke Foundation South Africa (HSFSA) has issued a statement in which it "demands an immediate retraction of all false advertising, marketing and promotional materials related to Helios margarines. The HSFSA insists that Unity Foods issues a corrective clarification of misleading and irresponsible claims. The HSFSA also demands that Unity Foods delivers a formal public apology for misleading consumers with their advertising campaigns. 22 Nov 2010 07:16

Women like to smell how they feel

CHICAGO, US: While factors influencing fragrance purchase for women, such as price, celebrity endorsement or season may be well known, latest research from Mintel reveals that the biggest influence may not be a fixed factor. 8 Nov 2010 07:28

Festival of Media Latam Awards 2010 shortlist announced!

MIAMI, US: Latam's jury of advertisers, media specialists and advertising experts has deliberated over work from 44 agencies across 11 countries in Latin America - covering entries from 77 brands in total. A shortlist of 45 entries has been announced. 22 Oct 2010 08:58

Eurobest 2010: Design, Craft, Media, PR & Integrated juries

HAMBURG, GERMANY: The remaining jury members have been named for Eurobest 2010, one of Europe's principal creative advertising and communications festivals honouring and celebrating European creative excellence across all major disciplines. 21 Oct 2010 10:04

Win for SA consumers, SA manufacturer

SA consumers have won, as has an SA manufacturer of panel heaters after High Court rules against imported products. 21 Sep 2010 11:28

Wolfman goes for Magnum

To celebrate its first ever golden ice cream on a stick, Magnum has teamed up with the Academy award and Golden Globe winning actor, Benicio Del Toro and Hollywood film director, Bryan Singer, to deliver a 360-degree campaign, including TV and outdoor advertising, PR, on-pack and digital promotions for its new range Magnum Gold?! 20 Sep 2010 12:40

Garmin concept store opens in Joburg

Garmin Distribution Africa has officially opened its first concept store in South Africa, giving customers the opportunity to view and explore Garmin's extensive range of products at their leisure. 15 Sep 2010 09:02

'People like their products to come from a clear somewhere'

[Robin Lauffer] LONDON, UK: Provenance and Marketing: Robin Lauffer discusses the nature of brand heritage. Should brands proclaim their history proudly? Or does trading on past successes come with unwanted baggage? 6 Sep 2010 11:16

New awards for innovation in F&B

An awards programme dedicated to recognising innovation in the food, beverage and associated lifestyle industries in South Africa has been launched by The Good Food & Wine Show in partnership with Product of the Year. 26 Aug 2010 12:05

Eastern Cape campaign urges visitors to buy mohair

Reportedly the official mohair capital of the world (and one of the 2010 FIFA World Cup host cities), Port Elizabeth will be at the epicentre of Mohair SA's high profile 'Don't Leave Without It!' campaign. It is a call to action directed at visitors to the Eastern Cape region to purchase a mohair product during their stay. 27 May 2010 11:51

Hang on... there's a Hang Tab

Stephen Beattie, marketing and sales manager, Pyrotec PackMedia, sole distributors of Do-It Hang Tab products in South Africa talks about his company's little attention-grabbers.. 26 Feb 2010 13:15