Brand Leadership

Brand Leadership leads Ghana's National Democratic Congress' successful election campaign

South African-based Brand Leadership Group has been central to the election campaign that ensured that Professor Atta Mills, the presidential candidate for Ghana's leading opposition, the National Democratic Congress (NDC), was sworn in as the next president of the Republic of Ghana. 8 Jan 2009 13:29

Brand Leadership

Ikalafeng to judge prestigious Rebrand 100 Global Awards

Thebe Ikalafeng, founder of the Brand Leadership Group will be part of the 10-man jury at the next prestigious Rebrand 100 Global Awards, which will take place in the USA in January 2009. 18 Dec 2008 13:45

A healthy brand is a healthy business

[Bayo Adekanmbi] Brands are not inanimate products we pick off the shelf. Like man, they are living entities with extendable organic identities that exist in the hearts and minds of everyone they touch. They evolve like embryonic creatures and grow to take on human personalities that make them powerful forces that control our desires. 14 Nov 2008 11:38

Marketing bandwidth in the Nigerian telco

[Bayo Adekanmbi] “Shift happens” is the two-word phrase that fully captures the Nigerian GSM turf, especially with the astounding leap from the pre-2001 pent-up demand to becoming one of the fastest growing markets in the world. The teledensity ratio experienced an astronomical leap from 0.73% to 35% mid-2008. It is easier to get a SIM in Lagos than a sachet of water. 12 Nov 2008 10:11

Nigeria's UBA excites investors

The Nigerian stock market was agog on Friday 16 May 2008, following the release of the six months audited results of United Bank for Africa Plc (UBA), West Africa's largest financial services group. 21 May 2008 10:41

Boost for football

[Walter Wafula] Footballers participating Uganda's local challenge, the Super League, received a financial boost from Gateway Television (GTV), when its founder disbursed UGX306 million to the Federation Ugandan Football Association (FUFA). Each club in the Super league will receive UGX17 million. 18 Feb 2008 12:11

African nations agree to $1 billion Indian satellite project

A critical mass of countries are signing on to a plan for India to invest $1 billion in the Pan-African e-Network satellite project, a joint initiative with the Africa Union aimed at developing the region's information and communication technology (ICT) infrastructure. 30 Nov 2007 12:04

Music video project for Africa

Pan-African music entertainment network MTV Networks Africa and oil marketer Shell have partnered to boost Africa's contemporary music industry. 22 Nov 2007 14:43

Cup of Nations adopts beer

[Emeka Enyadike] Sponsorship for Nigeria football reached new heights last week as Guinness Nigeria became the latest sponsors of the Nigerian national football team, The Super Eagles. 5 Nov 2007 15:59

Nigeria's UBA Plc bags Africa's Emerging Global Bank Award

At a glittering ceremony in Washington DC, United States of America, United Bank for Africa (UBA) Plc, Nigeria's largest bank, on the night of Thursday October 18, 2007, bagged the Emerging Global Bank Award, beating strong contenders, JP Morgan Chase and Standard Bank in the process. 22 Oct 2007 06:13

Quality is language of PC branding - Seriki

[Remmy Nweke] Chief executive of Omatek Computers Limited, Florence Seriki, has said that the only acceptable language when it comes to certified branding of any product is its quality. 28 Sep 2007 12:41

Joining forces for cool-drinks, cool music

The Coca-Cola Company and music channel MTV base have entered into a major marketing alliance that will partner the two brands on air, on-the-ground and on pack. 17 Aug 2007 13:01

New team for insurance giant's Africa arm

The Liberty Group announces new team for Rest of Africa to drive strategic growth. 16 Aug 2007 11:21

Zimbabwe to launch international marketing campaign

The Zimbabwe Tourism Authority (ZTA) is planning to launch an international marketing campaign in “the next few weeks” to counter what chief executive officer Karikoga Kaseke has described as negative publicity on Zimbabwe. 14 Aug 2007 12:07