Emeka Enyadike is a multi-dimensional writer on sports, marketing, sponsorship, broadcasting and online trends drawing from his rich diverse global expertise. He has deep industry know-how, built through a distinguished sporting career that makes him one of the most respected sports commentators and analysts from Africa. Contact Emeka at .
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Positive results in Soweto DVB-T2 trial - M-Net

Pan-African television company, M-Net has announced its success in the study that has seen a Soweto community become the pioneers of a new television experience for Africans across the continent.

By Emeka Enyadike 23 Nov 2010

Cup of Nations adopts beer

Sponsorship for Nigeria football reached new heights last week as Guinness Nigeria became the latest sponsors of the Nigerian national football team, The Super Eagles.

By Emeka Enyadike 5 Nov 2007

Biodun Shobanjo is CEO of The Apprentice Africa

Bank PHB, in conjunction with The Executive Group (TEG) and Storm Vision has announced that Biodun Shobanjo, chairman of the Troyka group and co-founder of Nigeria's largest and unarguably, most successful advertising agency, Insight Grey has signed on as the CEO of The Apprentice Africa.

By Emeka Enyadike 1 Nov 2007

DStv mobile launches in Nigeria's exclusive interview with Collins Khumalo, the MD of Multichoice Nigeria.

By Emeka Enyadike 20 Aug 2007

Mobile giant makes dreams come true

Nokia's Defend Your Street (DYS) is a “street” football implementation program that connects Nigerian youth to their dreams, encourages them to focus on their goals and desires - and helps them stay at the top of their game.

By Emeka Enyadike 17 Aug 2007

Why some publications are born to perish

There seems to be a rush to publish magazines on every subject under the sun and to start newspapers and while this may be a good development given the educational and information value of these publications, what is worrying is their high mortality rate.

By Emeka Enyadike 15 Aug 2007

Groundbreaking cool-drink advertisement launches in Nigeria

The Black Eyed Peas are about to crash onto TV screens around the world as they rock it out in the new Pepsi ad.

By Emeka Enyadike 14 Aug 2007

Big Brother Africa 2 housemates unveiled

The housemates of the second edition of Big Brother Africa were unveiled to members of the press and other invited guests on Sunday, 5 August 2007, at the Bar Royal, Planet one, Maryland, Lagos.

By Emeka Enyadike 8 Aug 2007

Enyimba and Rangers International for Under-19 football tournament in South Africa

SuperSport is to bring to the screen the third edition of the SuperSport Under-19 football tournament in South Africa.

By Emeka Enyadike 8 Aug 2007

Feast of football for Nigerian fans

SuperSport serves up English Premier League action! What Nigerian fans will watch as the English Premier League kicks off.

By Emeka Enyadike 7 Aug 2007

Major boost for Nigerian athletics body

Nigerian Telecommunications giant Globacom has signed a US$2 million deal with the Athletic Federation of Nigeria (AFN) to sponsor the Lagos International Half-Marathon.

By Emeka Enyadike 4 Jul 2007

Your chance to embark on the Ultimate Search

Beer is the least important subject when the fourth season of the Ultimate Search comes alive but Nigeria's Ultimate Beer Gulder has put tourism and endurance at the heart of its famous reality show.

By Emeka Enyadike 4 Jul 2007

Making capital out of reality shows and their ROI

Sometimes I wonder if all that brands ask their agencies for these days are reality shows because I've lost count of the number. There are no dull moments… One ends, another begins and Nigerians just love them all.

By Emeka Enyadike 4 Jul 2007

There ain't nothing like a DAME

It's time again for Nigeria's legendary awards - the Diamond Awards for Media (DAME).

By Emeka Enyadike 22 Jun 2007

NTA acquires free to air English Premier League rights

The new season of the English Premier League (EPL) commencing August 11, 2007 marks a remarkable breakthrough for the Nigeria Television Authority (NTA). The national broadcaster, which claims to be Africa's largest TV Network, will broadcast one live game every week in the latest instalment of the most popular EPL.

By Emeka Enyadike 22 Jun 2007

Which way Nigerian banks?

Nigerian banks are having to face the selling and marketing challenges of post-consolidation blues.

By Emeka Enyadike 21 Jun 2007

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