Digital news delivery is developing rapidly, but revenues are not keeping pace. Strategies that produce significant revenues from digital content are the holy grail of publishers everywhere, and were much in evidence at Digital Media Asia, which concluded in Hong Kong on Friday.
More than 300 publishers from 30 countries gathered at the event, organised by the World Association of Newspapers and News Publishers (WAN-IFRA), in an annual meeting designed to showcase digital publishing innovations.
Some of their advice:
More from Digital Media Asia can be found on the event blog at http://www.wan-ifra.org/blog_DMA2011 or on Twitter using #dmahk.
Coming up for Asian publishers: Publish Asia 2012, from 10 to 12 April 2012 in Bali, Indonesia.
WAN-IFRA, based in Paris, France, and Darmstadt, Germany, with subsidiaries in Singapore, India, Spain, France and Sweden, is the global organisation of the world’s newspapers and news publishers. It represents more than 18 000 publications, 15 000 online sites and over 3000 companies in more than 120 countries. The organisation was created by the merger of the World Association of Newspapers and IFRA, the research and service organisation for the news publishing industry.
Go to: http://www.wan-ifra.org