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CMO Council: Mobile marketing's bright spots

PALO ALTO, US: Unilever, SlimFast, Audi, and are among a growing number of brands embracing Mobile Relationship Marketing (MRM). All four are turning rich media engagement and relevant content into connected experiences that go from web to mobile.
Today, February 5, the CMO Council has released "MRM Year in Review: Mobile Advertising Bright Spots in 2012". The white paper includes case studies on how these leading brands have met the needs and expectations of their mobile customers. The paper also includes insights into mobile advertising consumption and consumer attitudes towards these new mobile channels of interaction.

Among the topics addressed in this white paper are:
• Consumer receptivity and response to mobile advertising
• Preferences and patterns in mobile consumer behavior
• Leading brands connecting web to mobile engagements
• Adoption of rich media as a key mobile engagement strategy

Download the white paper (Large file)


CMO Council
The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 5500 members control more than $200 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include over 12 000 global executives across 100 countries in multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East and Africa. The Council's strategic interest groups include the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE), Marketing Supply Chain Institute, Customer Experience Board,, Online Marketing Performance Institute, and the Forum to Advance the Mobile Experience (FAME).
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