These first-of-their-kind capabilities allow mobile operators to leverage their own data in conjunction with the power of comScore's proprietary digital media categorisation and segmentation schemes to power unique timely insights for customer care and marketing representatives. Mobile operators will be able to use information on how their customers engage with web services, content, apps, and devices to diagnose customer care issues quickly while developing effective marketing strategies that meet subscriber needs.
"In an era of lightning-fast communication, the capabilities of Subscriber Analytix can allow mobile operators to unlock the full potential of their customers' big data in seconds, not hours or days," said Brian Jurutka, SVP of Global Telecom Solutions at comScore. "Users of Subscriber Analytix will have the ability to explore their subscriber data by taking advantage of existing dashboards or intuitively dragging and dropping their way to any required data view. Our intelligence platform delivers insights at scale that can help mobile operators reduce costs and improve their up-sell opportunities."
By enriching mobile operator data streams with comScore's proprietary digital categorisation and segmentation, Subscriber Analytix enables mobile operators to maximise the value of their Care and Marketing assets. Through more than 50 established reports, and now through the proprietary Dashboard Builder, individual users can develop ad hoc reporting within each solution.
These capabilities provide mobile operators with distinct opportunities for data monetisation and improved ROI, including the following:
• Immediate root cause analyses of voice, data and SMS quality of service issues - The subscriber experience is vastly improved when frontline Care specialists can provide immediate insights and educated diagnoses of any Care issue including device and profile updates, or even overbilling from excessive app usage.
• Reduction in unnecessary device returns - Mobile operators can dramatically reduce the need for unnecessary device returns with ready identification of subscriber device, profile or network performance issues.
• Enabling intelligent re-sizing of data plans and pricing - The ability to resize data allotments and pricing is now simplified with subscriber behaviour and data usage information segmented to address these critical marketing questions.
• Identification of rising star apps or partnership candidates - New revenue streams for services or partnership opportunities are now distinguishable across segments of subscribers, which can be monetised ahead of trends to offer valuable additional sales channels for mobile operators.
The newly redesigned comScore Subscriber Analytix Care solution represents the cutting-edge in subscriber insight and celebrates a Q1 customer win with a Tier 1 US Operator. Subscriber Analytix Care addresses primary operational tasks that include better management of billing inquiries from subscribers, improve account management, increase efficiencies in the overall Care process and ultimately achieve higher customer satisfaction and improved subscriber experience. The full deployment for Subscriber Analytix Care at this operator is expected to save the client at least an estimated 3% in total operational Care costs.
comScore Subscriber Analytix Care provides user-friendly insights that empower frontline care specialists from mobile operators to make fast and intelligent quality of service (QoS) decisions that improve the subscriber experience with data, voice and devices.
comScore Subscriber Analytix Marketing provides insights into subscriber digital preferences and behaviours, enabling mobile operators to drive demand for offerings and products effectively.
For more information on Subscriber Analytix, click here to request a demo.
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and the preferred source of digital marketing intelligence.
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