LONDON, UK: The UK looks set to take home the title of most awarded country at the 2014 D&AD Awards, with 136 In Books and 43 Nominations*, totalling at 179 Awarded entries for the year. Across the Atlantic, the United States is in second place in the country rankings with 118 (82 In Book and 36 Nominations).
Globally at this stage (before Yellow Pencils are awarded in May), Grey London is the leading agency with 19 Awards in total, including two Nominations and nine In Books for its work on The Sunday Times Rich List.
Further highly awarded UK agencies include BBH London, which achieved 11 Awards, including four for its 'Maggiemite' work for the Guardian. Adam&EveDDB also netted nine Awards, with six awarded to its 'Sorry I Spent It On Myself' campaign for Harvey Nichols.
Meanwhile in the USA, Droga5 is out in front with 11 Awards, highlighted by its Recalling 1993 campaign for New Museum, which earned four Nominations and one In Book. North of the border, Canada received 10 awards for 10 different agencies; Jam3 and WAX Partnership picking up a nomination each with work for the Royal Canadian Mint and Micky Greiner respectively.
Nominees will have to wait until the award ceremony on 22 May to find out whether they have been awarded a coveted Yellow Pencil.
D&AD CEO Tim Lindsay commented: "While the UK and the USA continue to lead the way, we're increasingly seeing very high quality work emerging from maturing creative markets around the world recognised at D&AD. The UK in fact has 20 fewer Awards than at this stage in 2013, demonstrating the real international diversity and of the work being entered, raising the bar even higher."
In total, 683 awards were handed out at the 2014 awards, up on the figure of 614 from the previous year. Globally, at this stage (before the Yellow Pencils are awarded on May 22, Grey London has racked up the highest number of accolades with 19 (2 Nominations and 17 In Books).
There has been a crop of Awards for Ogilvy&Mather Paris's 'Smarter People for Smarter Cities', which took 13; Grey London's 'The Sunday Times Rich List', which took 11 and Ogilvy & Mather Brazil's 'Real Beauty Sketches', which took six.
*In-Book refers to work that will be included in the 52nd D&AD Annual which will be published in September 2014.
Nominations refers to work that will be included in the D&AD Annual and is also being considered by the Jury for the award of a Yellow Pencil, one of the most prestigious awards for creativity anywhere in the world. The Yellow Pencil results will be announced at an event in London on 22 May 2014.
Yellow Pencils will be awarded to the work that is judged to be the best in the world, selected from projects that receive a Nomination during judging. The Yellow Pencils are one of the most-recognised and coveted awards for creativity anywhere in the world. Yellow Pencil winners will be announced at the Awards Ceremony on 22 May 2014. (For further details and to purchase tickets, visit: www.dandad.org)
White Pencils will be awarded the best creative ideas with a social purpose. The White Pencil is a special category at the D&AD awards, launched in 2012 in association with Unilever. This year, for the first time the White Pencil is split into two categories: Design and Advertising & Marketing Communications.
Black Pencils are awarded to work that is not just considered the best in the world in its category, but for pieces of design or advertising that have fundamentally changed the rules of the category.
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