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D&AD Awards: The nominations

LONDON, UK: Here are the nominations for the D&AD Awards. See this year's In Book winners and Nominations below. Yellow Pencil winners will be revealed on Wednesday 12 June at the Awards Ceremony.
Get a closer look at all the action from Judging on our Liveblog.

For South Africa's performance so far, see The State of the Nations (18 April 2013): South Africa at the foot of the article.

For further info contact .

Twelve campaigns vie for pole position with Nomination honours for TV & Cinema Advertising at 51st annual D&AD judging event


Campaigns from the UK, US, Australia and Argentina have been judged amongst the best in the TV & Cinema Advertising category at the 51st annual D&AD judging event taking place this week at London's Olympia Exhibition Centre.

Nominations in the category went to:
  • Dads in Briefs by Del Campo Nazca Saatchi & Saatchi for BGH Air Conditioners
  • Three Little Pigs by Bartle Bogle Hegarty for The Guardian (Cinema Commercials 61-120 seconds)
  • Three Little Pigs by Bartle Bogle Hegarty for The Guardian (TV Commercials 61-120 seconds)
  • Dumb Ways to Die by McCann Erickson Melbourne for Metro Trains
  • Meet the Superhumans by 4Creative for Channel 4
  • Brain Surgeon by Barton F. Graf 9000 for KAYAK
  • KAYAK Television Campaign by Barton F. Graf 9000 for KAYAK
  • Whatever's Comfortable Beach by Wieden+Kennedy New York for Brown-Forman
  • The Name by Wieden+Kennedy New York for ESPN
  • Susan Glenn by Bartle Bogle Hegarty USA for Unilever
  • OK Go "Needing/Getting" Music Video by Goodby Silverstein & Partners for Chevrolet
  • Cable Effects by GREY New York for DirecTV
There were a further 34 campaigns that were awarded In-Book status by the jury for the TV & Cinema Advertising category.The full list of work that has been awarded In-Book and Nomination following judging is below.

Entrants will have to wait until the award ceremony on 12 June to find out whether they have been awarded a coveted Yellow Pencil.

Paul Weiland, Foreman of the Film Advertising Crafts Jury at D&AD 2013 said: "The level of excellence I've seen across the work this year is very encouraging. I've been judging at D&AD for a great number of years and there have been some massive changes brought about by things like the web. About eighty percent of the entries haven't been classic thirty or sixty-second ads and I think that says a lot about the current environment. Clients may be cutting back but there are some astounding pieces of work that are getting made on low budgets. I applaud anyone for being brave; for not just making ads that are cool for cool's sake; but which at their heart actually sell something. After all, that is what we are here to do."

Tim Lindsay, Chief Executive of D&AD added: "It's been another incredible year for commercial creativity, where we've seen the bar continually being raised across TV & Cinema Advertising. We might be migrating from traditional media to more digital channels but this is being embraced head-on and creatives are clearly revelling in the freedom and opportunities this brings to their craft and finding yet more new and innovative ways to reach consumers in a truly engaging way."

In-Book: refers to work that will be included in the Fiftieth D&AD Annual which will be published in September 2013.

Nominations: refers to work that will be included in the D&AD Annual and is also being considered by the Jury for the award of a Yellow Pencil, one of the most prestigious awards for creativity anywhere in the world.

Yellow Pencils: will be awarded to the work that is judged to be the best in the world, selected from projects that receive a Nomination during judging. The Yellow Pencils are one of the most-recognised and coveted awards for creativity anywhere in the world. Yellow Pencil winners will be announced at the Awards Ceremony on 12 June 2013. For further details and to purchase tickets, visit http://www.dandad.org/dandad/events/2013-02-22/awards-ceremony?page=2

Black Pencils: are awarded to work that is not just considered the best in the world in its category, but for pieces of design or advertising that have fundamentally changed the rules of the category

Please follow us on twitter for updates #Dandad2013.

D&AD Awards 2013 for TV & Cinema Advertising Nominations and In-book


AwardAgencyClientCampaignCountryCategory
NominationDel Campo Nazca Saatchi & SaatchiBGH Air ConditionersDads in BriefsArgentinaTV Commercials 41-60 seconds
NominationBartle Bogle HegartyThe GuardianThree Little Pigs United KingdomCinema Commercials 61-120 seconds
NominationBartle Bogle HegartyThe GuardianThree Little Pigs United KingdomTV Commercials 61-120 seconds
NominationMcCann Erickson MelbourneMetro TrainsDumb Ways to DieAustraliaTV Commercials 120-240 seconds
Nomination4CreativeChannel 4Meet the Superhumans United KingdomTV Commercials 61-120 seconds
NominationBarton F. Graf 9000KAYAKBrain SurgeonUnited StatesTV Commercials 21-40 seconds
NominationBarton F. Graf 9000KAYAKKAYAK Television CampaignUnited StatesTV Commercial Campaigns
NominationWieden+Kennedy New YorkBrown-FormanWhatever's Comfortable BeachUnited StatesTV Commercials 41-60 seconds
NominationWieden+Kennedy New YorkESPNThe NameUnited StatesTV Commercials 21-40 seconds
NominationBartle Bogle Hegarty USAUnileverSusan Glenn United StatesTV Commercials 41-60 seconds
NominationGoodby Silverstein & PartnersChevroletOK Go "Needing/Getting" Music VideoUnited StatesLong Form Branded Content
NominationGREY New YorkDirecTVCable EffectsUnited StatesTV Commercial Campaigns
In BookBBDO GuerreroBayer PhilippinesPOUNDPhilippinesTV Commercials 1-20 seconds
In BookBBDO GuerreroBayer PhilippinesPersistent HeadachesPhilippinesTV Commercial Campaigns
In BookDel Campo Nazca Saatchi & SaatchiBGHFriendsArgentinaCinema Commercials 21-40 seconds
In BookDel Campo Nazca Saatchi & SaatchiBGHDads in BriefsArgentinaTV Commercial Campaigns


AwardAgencyClientCampaignCountryCategory
In BookBartle Bogle Hegarty (BBH)St. John AmbulanceHelpless United KingdomTV Commercials 61-120 seconds
In BookBartle Bogle HegartyUnileverSensoriesUnited KingdomCinema Commercial Campaigns
In BookBBDO New YorkFedExCandidates AffairUnited StatesTV Commercials 21-40 seconds
In BookWeapon7Mercedes-Benzskate fortwoUnited KingdomTV Commercials 61-120 seconds
In BookWCRSSafestoreSafestoreUnited KingdomTV Commercials 21-40 seconds
In Bookadam&eveDDBJohn LewisThe JourneyUnited KingdomTV Commercials 61-120 seconds
In Bookadam&eveDDBVolkswagenDadUnited KingdomTV Commercials 61-120 seconds
In BookWieden + Kennedy UKHondaHonda Ch4 Documentary Sponsorship IdentsUnited KingdomTV & Cinema Sponsorship Credits
In BookColenso BBDOMars NZDonation GlassesNew ZealandCinema Commercials 120-240 seconds
In BookLoduccaMTV BrasilGuitar ManBrazilCinema Commercial Campaigns
In BookClemenger BBDO MelbourneCarlton and United BreweriesBeer ChaseAustraliaCinema Commercials 61-120 seconds
In BookWieden + Kennedy UKArlaRainbowUnited KingdomTV Commercials 41-60 seconds
In BookAlmapBBDOGetty ImagesFrom Love to BingoBrazilTV Commercials 41-60 seconds
In BookGeorge Patterson Young & Rubicam MelbourneNew South Wales GovernmentPlanning to Make a PlanAustraliaTV Commercials 21-40 seconds
In BookBarton F. Graf 9000KAYAKRoommatesUnited StatesTV Commercials 21-40 seconds
In BookWieden+Kennedy PortlandProcter & GambleBest JobUnited StatesTV Commercials 61-120 seconds
In BookDare VancouverBC Children's Hospital FoundationHospital WardCanadaTV Commercials 1-20 seconds


AwardAgencyClientCampaignCountryCategory
In BookWieden+Kennedy New YorkESPNTeam SpiritUnited StatesTV Commercials 41-60 seconds
In BookWieden+Kennedy New YorkESPNTeam SpiritUnited StatesLong Form Branded Content
In BookGripLabatt Breweries of CanadaThe Movie Out HereCanadaLong Form Branded Content
In BookWieden+Kennedy PortlandNike, David RetiNike Olympics: Find Your Greatness - JoggerUnited StatesTV Commercials 41-60 seconds
In BookGreat GunsFragile ChildhoodFragile Childhood 'Monsters'United KingdomTV Commercials 41-60 seconds
In BookRKCR/Y&RHome OfficeIf You Could See Yourself...?United KingdomTV Commercials 21-40 seconds
In BookDuval Guillaume ModemTurner Broadcasting System EuropePush to Add DramaFranceTV Commercials 61-120 seconds
In BookDDB ChicagoMars WrigleyBleachers United StatesTV Commercials 21-40 seconds
In BookGoodby Silverstein & PartnersAutism SpeaksI Want to SayUnited StatesLong Form Branded Content
In BookDDB ChicagoMars WrigleySkittles CampaignUnited StatesTV Commercial Campaigns
In BookDDB Worldwide New YorkNY LotteryYeah That Kinda Rich - Writers RoomUnited StatesTV Commercials 21-40 seconds
In BookOgilvy & Mather MexicoGandhi BookstoresGandhi TVMexicoTV Commercial Campaigns
In BookOgilvy & Mather MexicoGandhi BookstoresExecutedMexicoCinema Commercials 41-60 seconds


Seven campaigns vie for pole position with Nomination honours for Radio Advertising at 51st annual D&AD judging event


Campaigns from Australia, New Zealand, South Africa and the US have been judged amongst the best in the Radio Advertising category at the 51st annual D&AD judging event taking place this week at London's Olympia Exhibition Centre.

Nominations in the category went to:
  • Frank by Grey Group Canada for The Salvation Army
  • Dumb Ways to Die by McCann Erickson Melbourne for Metro Trains
  • Call Girl by Draft for Prime Television
  • Death Doesn't Try Very Hard - Chocolate Bar by FoxP2 for FRANK.NET
  • Distance To Danger by Net#work BBDO Johannesburg for Mercedes-Benz
  • Knock, Knock by Young & Rubicam Advertising New York for Campbell's Soup Company
  • Poetry by Young & Rubicam Advertising New York for Campbell's Soup Company
There were a further 11 campaigns that were awarded In-Book status by the jury for the Radio Advertising category.The In-Book work, which will appear in the 51st D&AD Annual, was:
  • Vincent by Ogilvy & Mather London for Ford of Britain
  • Rottofest - Laugh Track - Sitcom by Marketforce Advertising for Vulture Culture
  • Radio Ghosts by Serviceplan München for Johanniter-Unfall-Hilfe e.V.
  • Rescue Radio - Tagalog Rescue by Memac Ogilvy & Mather for Sawa Mninjah
  • Universe by TBWATequila for Lend Lease Retail Investments
  • Christine's Flavor Tip by Arnold Worldwide Boston for Centres for Disease Control and Prevention
  • When Will it End? By Ogilvy Cape Town for Kraft Foods South Africa
  • New Shoes by Leo Burnett Chicago for Fifth Third Bank
  • Courtesy Day by Publicis Belgium for Renault Group
  • Poetry by Young & Rubicam Advertising New York for Campbell's Soup Company
  • Knock, Knock by Young & Rubicam Advertising New York for Campbell's Soup Company
The full list of work that has been awarded In-Book and Nomination following judging is below.

Rui Alves, Foreman of the Radio Advertising Jury at D&AD 2013 said: "There might have been predictions of a dip in radio advertising in terms of the number of entries and in client demand but having seen this year's entries I can truthfully say that radio is alive and well. I've been completely bowled over by the quality of work this year - it's been an extremely tough job to whittle down the entries and pick the very best pieces.

"There have been some very inspiring pieces to emerge and one trend that is really interesting is how the category is starting to overlap with other channels. I've come across work for example which makes you question whether it's a radio ad or an interactive piece. It's great to see radio continuing to evolve and yield really strong, creative ideas."

D&AD Awards 2013 for Radio Advertising Nominations & In-book


AwardAgencyClientCampaignCountryCategory
NominationGrey Group CanadaThe Salvation ArmyFrankCanadaRadio Advertising 0-30 seconds
NominationMcCann Erickson MelbourneMetro TrainsDumb Ways to DieAustraliaSound Design & Use of Music for Radio Advertising
NominationDraftPrime TelevisionCall GirlNew ZealandRadio Advertising over 30 seconds
NominationFoxP2FRANK.NETDeath Doesn't Try Very Hard - Chocolate BarSouth AfricaRadio Advertising over 30 seconds
NominationNet#work BBDO JohannesburgMercedes-BenzDistance To DangerSouth AfricaWriting for Radio Advertising
NominationYoung & Rubicam Advertising New YorkCampbell's Soup CompanyKnock, KnockUnited StatesRadio Advertising over 30 seconds
NominationYoung & Rubicam Advertising New YorkCampbell's Soup CompanyPoetryUnited StatesRadio Advertising over 30 seconds
In BookOgilvy & Mather LondonFord of BritainVincentUnited KingdomRadio Advertising over 30 seconds
In BookMarketforce AdvertisingVulture CultureRottofest - Laugh Track - SitcomAustraliaRadio Advertising over 30 seconds
In BookServiceplan MünchenJohanniter-Unfall-Hilfe e.V.Radio GhostsGermanyRadio Advertising Campaigns
In BookMemac Ogilvy & MatherSawa MninjahRescue Radio - Tagalog RescueUnited Arab EmiratesRadio Advertising over 30 seconds
In BookTBWATequilaLend Lease Retail InvestmentsUniverseSingaporeRadio Advertising over 30 seconds
In BookArnold Worldwide BostonCenters for Disease Control and PreventionChristine's Flavor TipUnited StatesRadio Advertising over 30 seconds
In BookOgilvy Cape TownKraft Foods South AfricaWhen Will it End?South AfricaRadio Advertising over 30 seconds
In BookLeo Burnett ChicagoFifth Third BankNew ShoesUnited StatesRadio Advertising 0-30 seconds
AwardAgencyClientCampaignCountryCategory
In BookPublicis BelgiumRenault GroupCourtesy DayBelgiumRadio Advertising over 30 seconds
In BookYoung & Rubicam Advertising New YorkCampbell's Soup CompanyPoetryUnited StatesWriting for Radio Advertising
In BookYoung & Rubicam Advertising New York Knock, KnockUnited StatesWriting for Radio Advertising


Ten campaigns vie for pole position with Nomination honours for Branding at 51st annual D&AD judging event


Campaigns for Google, Nike, Louis Vuitton and Channel 4 have been judged amongst the best in the Branding category at the 51st annual D&AD judging event taking place this week at London's Olympia Exhibition Centre.

Nominations in the category went to:
  • Run Jozi by Joe Public Johannesburg for Nike
  • Ugokidase Tokyo by AKQA London for Nike Japan
  • Chrome Web Lab by Google London for Google, Chrome
  • 4seven by 4creative for Channel 4, 4seven
  • Louis Vuitton - Yayoi Kusama Fine Book (2012) by Work for Louis Vuitton Japan
  • Pantone Queen by Leo Burnett London for Pantone
  • Shrewsbury by & SMITH for Destination Shrewsbury
  • JA Minds by 6D-K for Minds Agricultural Cooperative
  • Silo Theatre Identity by Alt Group for Silo Theatre
  • OneNike by R/GA for Nike
There were a further 20 campaigns that were awarded In-Book status by the jury for the Branding category.The full list of work that has been awarded In-Book and Nomination following judging is below.

Paula Scher, Foreman of the Branding Jury at D&AD 2013 said: "Looking at a lot of the branded experiences promo videos this year, many of them talk about the number of Facebook visitors or YouTube views or how viral it was but I question what brands actually get out of that and whether it turns into action or business. They might create buzz and promote your brand but I'm really looking at branded experiences which are truly engaging and deliver measurable results."

D&AD Awards 2013 Branding Nominations and In-book


AwardAgencyClientCampaignCountryCategory
NominationJoe Public JohannesburgNikeRun JoziSouth AfricaBrand Experience & Environments
NominationAKQA LondonNike JapanUgokidase TokyoUnited KingdomBrand Experience & Environments
NominationGoogle LondonGoogle, ChromeChrome Web LabUnited KingdomBrand Experience & Environments
Nomination4creativeChannel 4, 4seven4sevenUnited KingdomBrand Expression in Moving Image
NominationWorkLouis Vuitton JapanLouis Vuitton - Yayoi Kusama Fine Book (2012)SingaporeBrand Expression in Print
NominationLeo Burnett LondonPantonePantone QueenUnited KingdomBrand Expression in Print
Nomination& SMITHDestination ShrewsburyShrewsburyUnited KingdomBranding Schemes/Large Business
Nomination6D-KMinds Agricultural CooperativeJA MindsJapanBranding Schemes/Medium Business
NominationAlt GroupSilo TheatreSilo Theatre IdentityNew ZealandBranding Schemes/Small Business
NominationR/GANikeOneNikeUnited StatesDigital Brand Expression
In BookLeo Burnett New YorkVillage Voice NewspaperNew York Writes ItselfUnited StatesBrand Experience & Environments
In BookColenso BBDOFrucor Beverages, V Energy DrinkThe V Motion ProjectNew ZealandBrand Experience & Environments
In BookUniversal EverythingHyundai Motor GroupHyundai Motor Group - Vision HallNetherlandsBrand Experience & Environments
In BookDraftMINI New ZealandDriving DogsNew ZealandBrand Experience & Environments
In BookBBDO DusseldorfBUND / Bund für Umwelt und Naturschutz DeutschlandTree ConcertGermanyBrand Experience & Environments
In BookWE ARE PiTED, Nate MookHuman ArabesqueNetherlandsBrand Expression in Moving Image
In BookKIGIShimojimaWRAPPLEJapanBrand Expression in Print
In BookThe Church of London Designadidasadidas: Take the StageUnited KingdomBrand Expression in Print
In BookPenguin BooksPenguin Classics UKPenguin English LibraryUnited KingdomBrand Expression in Print
In BookFutureBrandLOCOGLondon 2012United KingdomBranding Schemes/Large Business
In BookLG2 BoutiqueLuc Ménard (F. Ménard)F. MénardCanadaBranding Schemes/Medium Business
In BookGBH (Gregory Bonner Hale)Mama ShelterMama Shelter - No Two Mamas Are AlikeUnited KingdomBranding Schemes/Medium Business
In BookLeo Burnett ChicagoInternational Peace DayRecipeaceUnited StatesBranding Schemes/Small Business
In Bookhat-trick Design ConsultantsLondon Design Festival, Royal MailArt in MiniatureUnited KingdomBranding Schemes/Small Business
In BookPentagram DesignWorld ChessWorld ChessUnited KingdomBranding Schemes/Small Business
In BookCLM BBDOALBGoldenchainsFranceDigital Brand Expression
In BookMR PORTERMrPorter.comMr. Porter iPad Magazine: The TuxUnited KingdomDigital Brand Expression
In BookAlmapBBDOGetty ImagesFrom Love to BingoBrazilDigital Brand Expression
In BookDraftfcb New YorkMondelez International, OREOOREO Daily Twist United StatesDigital Brand Expression
In BookJohannes Leonardo Project Re: BriefUnited StatesDigital Brand Expression


Nine campaigns vie for pole position with Nomination honours for Digital Design at 51st annual D&AD judging event


Campaigns for Google, Nike and the London 2012 Olympics and Paralympics Opening and Closing Ceremonies have been judged amongst the best in the Digital Design category at the 51st annual D&AD judging event taking place this week at London's Olympia Exhibition Centre.

Nominations in the category went to:
  • Clouds Over Cuba by The Martin Agency for The JFK Presidential Library & Museum
  • 100,000 Stars by Google Creative Lab New York
  • The Liberation by North Kingdom for ONLY Jeans
  • Chrome Web Lab by Google London for Google, Chrome
  • London 2012 Olympics and Paralympics Opening and Closing Ceremonies - Audience Pixel Content by Crystal CG for LOCOG
  • Ugokidase Tokyo by AKQA London for Nike Japan
  • Easy Way Subtitles by Loducca for Easy Way
  • Nike+ FuelBand by R/GA for Nike (Apps)
  • Gallery One by Local Projects for Cleveland Museum of Art
There were a further eight that were awarded In-Book status by the jury for the Digital Design category.The In-Book work, which will appear in the 51st D&AD Annual, was:
  • 1440 Project by BBDO Atlanta for REI
  • Mobile Medic by George Patterson Young & Rubicam Melbourne for Defence Force Recruiting
  • MTV Under the Thumb by AKQA London for Viacom International Media Networks
  • Rework Snibbe Interactive by Dunvagen for Music Publishers
  • OFFF APPP by Somewhat_ for OFFF Digital Festival
  • Font Me by Bascule for Adobe Systems Japan
  • Nike+ FuelBand by R/GA for Nike (Interface & Navigation for Websites & Digital Design)
  • Level .06 by Forsman & Bodenfors for Systembolaget
The full list of work that has been awarded In-Book and Nomination following judging is below.

Aaron Koblin, Creative Director at Google Creative Lab on Digital Design jury said: "One great thing about the digital design category is that you see lots of different types of work - from website interfaces to installations and interesting applications of technology. I've seen crazy submissions of augmented reality projects as well as people dancing with holographic imagery - you could definitely say the entries are eclectic this year.

"One of the big trends I've seen is scrolling. This is definitely the year of the scroll - people are thinking about ways to make it more intuitive. There's also been a huge emphasis on social, which is to be expected, but I'd really like to see how that can break out even further, beyond simply adding a share button and actually engaging people in a more meaningful way."

D&AD Awards 2013 for Digital Design


AwardAgencyClientCampaignCountryCategory
NominationThe Martin AgencyThe JFK Presidential Library & MuseumClouds Over CubaUnited StatesWebsites
NominationGoogle Creative Lab New YorkGoogle100,000 StarsUnited StatesWebsites
NominationNorth KingdomONLY JeansThe Liberation SwedenInterface & Navigation for Websites & Digital Design
NominationGoogle LondonGoogle, ChromeChrome Web Lab United KingdomWebsites
NominationCrystal CGLOCOGLondon 2012 Olympics and Paralympics Opening and Closing Ceremonies - Audience Pixel ContentUnited KingdomDigital Design
NominationAKQA LondonNike JapanUgokidase TokyoUnited KingdomDigital Design
NominationLoduccaEasy WayEasy Way SubtitlesBrazilApps
NominationR/GANikeNike+ FuelBandUnited StatesApps
NominationLocal ProjectsCleveland Museum of ArtGallery OneUnited StatesDigital Design
In BookBBDO AtlantaREI1440 ProjectUnited StatesInterface & Navigation for Websites & Digital Design
In BookGeorge Patterson Young & Rubicam MelbourneDefence Force RecruitingMobile MedicAustraliaApps
In BookAKQA LondonViacom International Media NetworksMTV Under the ThumbUnited KingdomApps
In BookSnibbe InteractiveDunvagen Music PublishersReworkUnited StatesApps
In BookSomewhat_OFFF Digital FestivalOFFF APPPUnited KingdomInterface & Navigation for Websites & Digital Design
In BookBasculeAdobe Systems JapanFont MeJapanDigital Design
In BookR/GANikeNike+ FuelBandUnited StatesInterface & Navigation for Websites & Digital Design
In BookForsman & BodenforsSystembolagetLevel .06SwedenInterface & Navigation for Websites & Digital Design


Fifteen campaigns vie for pole position with Nomination honours for Film Advertising Crafts at 51st annual D&AD judging event


Campaigns from the US, UK, Australia, the Netherlands and Brazil have been judged amongst the best in the Film Advertising category at the 51st annual D&AD judging event taking place this week at London's Olympia Exhibition Centre.

Nominations in the category went to:
  • Metamorphosis by Buck for Good Books
  • Prometheus Viral 'David' by RSA/Black Dog Films for Prometheus Marketing Films (Production Design for Film Advertising)
  • Prometheus Viral 'David' by RSA/Black Dog Films for Prometheus Marketing Films (Direction for Film Advertising)
  • Meet the Superhumans by STITCH for Channel 4 (Editing for Film Advertising)
  • The Bark Side by Deutsch for Volkswagen
  • Human Arabesque by WE ARE Pi for TED
  • From Love to Bingo by AlmapBBDO for Getty Images
  • Meet the Superhumans by 4Creative for Meet the Superhumans (Direction for Film Advertising)
  • 4seven by 4Creative for 4seven (Special Effects for Film Advertising)
  • Meet the Superhumans by 4Creative for Paralmpics / Meet the Superhumans (Use of Music for Film Advertising)
  • Soul by F/Nazca Saatchi & Saatchi for Leica (Cinematography for Film Advertising)
  • Soul by F/Nazca Saatchi & Saatchi for Leica (Direction for Film Advertising)
  • Moreing by Revolver for Boost
  • Lurpak Rainbow by Wave Studios for Lurpak Lightest
  • Beach by Biscuit Filmworks for Southern Comfort
There were a further 47 that were awarded In-Book status by the jury for the Film Advertising category.

Ezra Xenos, member of the Film Advertising Jury said: "One of the dominant visual styles coming through right now is what I could call 'polished realism' - I've seen this consistently crop up across different categories and regions. I think viewers are more used to seeing a less polished look than five or ten years ago and this is reflected more and more in advertising. The freedom to move the camera around and to create a dirtier, grittier look is liberating and it's really refreshing to see slightly more real cinematography styles coming to the fore in recent years."

Tim Lindsay, Chief Executive of D&AD added: "The quality of entries has been astounding this year as the amount of work being recognised attests. That over sixty campaigns have been awarded in this category reflects how despite the challenges of the economic climate, creatives are continuing to deliver truly great work, and are unafraid to experiment with new formats, technologies and aesthetics. The integrity and transparency of the judging process is legendary and is what sets D&AD apart from other awards so it's just incredible to see so much creative excellence coming through and continuing to raise the bar."

D&AD Awards 2013 for Film Advertising Crafts


AwardAgencyClientCampaignCountryCategory
NominationBuckGood BooksGood BooksUnited StatesAnimation for Film Advertising
NominationRSA/Black Dog FilmsPrometheus Marketing FilmsPrometheus Marketing FilmsUnited KingdomProduction Design for Film Advertising
NominationRSA/Black Dog FilmsPrometheus Marketing FilmsPrometheus Marketing FilmsUnited KingdomDirection for Film Advertising
NominationSTITCHChannel 4Channel 4United KingdomEditing for Film Advertising
NominationDeutschVolkswagenVolkswagenUnited StatesUse of Music for Film Advertising
NominationWE ARE PiTEDTEDNetherlandsDirection for Film Advertising
NominationAlmapBBDOGetty ImagesGetty ImagesBrazilEditing for Film Advertising
Nomination4CreativeMeet the SuperhumansMeet the SuperhumansUnited KingdomDirection for Film Advertising
Nomination4Creative4seven4sevenUnited KingdomSpecial Effects for Film Advertising
Nomination4CreativeParalmpics / Meet the SuperhumansParalmpics / Meet the SuperhumansUnited KingdomUse of Music for Film Advertising
NominationF/Nazca Saatchi & SaatchiLeicaLeicaBrazilCinematography for Film Advertising
NominationF/Nazca Saatchi & SaatchiLeicaLeicaBrazilDirection for Film Advertising
NominationRevolverBoostBoostAustraliaProduction Design for Film Advertising
NominationWave StudiosLurpak LightestLurpak LightestUnited KingdomSound Design for Film Advertising
NominationBiscuit FilmworksSouthern ComfortSouthern ComfortUnited StatesDirection for Film Advertising
In BookOgilvy & Mather LondonMTV Staying Alive FoundationBeing With YouUnited KingdomEditing for Film Advertising
In BookWork Film EditorsThe GuardianThe Guardian - Three Little PigsUnited KingdomEditing for Film Advertising
In BookDare LondonTime to ChangeThe Stand Up KidUnited KingdomDirection for Film Advertising
In BookFinal Cut LondonLurpak Lurpak United KingdomEditing for Film Advertising
In BookBartle Bogle HegartyThe Guardian Three Little Pigs United KingdomSound Design for Film Advertising
In BookWeapon7smartskate fortwoUnited KingdomDirection for Film Advertising
In BookWeapon7smartskate fortwoUnited KingdomEditing for Film Advertising
In BookPark PicturesAudi A5Audi - The SwanUnited KingdomProduction Design for Film Advertising
In BookFactory StudiosNational Lottery Good Causes FundCamelot - Heroes ReturnUnited KingdomSound Design for Film Advertising
In BookLoduccaMTVGuitar ManBrazilUse of Music for Film Advertising
In BookPark PicturesNikeNike - JoggerUnited KingdomDirection for Film Advertising
In BookMcCann Erickson MelbourneMetro TrainsDumb Ways to DieAustraliaAnimation for Film Advertising
In BookMcCann Erickson MelbourneMetro TrainsDumb Ways to DieAustraliaUse of Music for Film Advertising
In BookRamesh Deo ProductionNike - Bleed BlueNike IndiaUse of Music for Film Advertising
In BookWE ARE PiTEDHuman ArabesqueNetherlandsUse of Music for Film Advertising
In BookDLKW LoweMorrisonsThe TruthUnited KingdomDirection for Film Advertising
In BookLeland MusicJohn Lewis The JourneyUnited KingdomUse of Music for Film Advertising
In BookBlink ProductionsIKEAIKEA 'Playin' with my Friends'CanadaDirection for Film Advertising
In BookBlink ProductionsSt John AmbulanceSt John Ambulance 'Helpless'CanadaDirection for Film Advertising
In BookBlink ProductionsSt John AmbulanceSt John Ambulance 'Helpless'CanadaCinematography for Film Advertising
In BookRevolverTransport Accident CommissionThursday ArvoAustraliaSpecial Effects for Film Advertising
In BookJWT BrasilInstitutionalDeathsBrazilAnimation for Film Advertising
In BookBiscuit Filmworks UKAxeAxe Sensories CampaignUnited KingdomDirection for Film Advertising
In BookSaatchi & Saatchi LondonArthur's Day Paint it Black United KingdomCinematography for Film Advertising
In BookFred & Farid GroupTRiBORDBack to WaterFranceCinematography for Film Advertising
In BookMarcel WorldwideCartierL'OdysséeFranceSpecial Effects for Film Advertising
In BookQ DepartmentPrometheus / 20th Century FoxPrometheus - Happy Birthday, DavidUnited StatesUse of Music for Film Advertising
In BookRattling StickThe GuardianThe Guardian "Three Little Pigs"United KingdomDirection for Film Advertising
In BookWieden+Kennedy New YorkSouthern ComfortWhatever's Comfortable Beach United StatesUse of Music for Film Advertising
In BookDroga5Hennessy USAMannyUnited StatesCinematography for Film Advertising
In BookWieden+Kennedy PortlandOld SpiceOld Spice - Muscle MusicUnited StatesUse of Music for Film Advertising
In BookHarvestNikeNikeUnited StatesEditing for Film Advertising
In BookHarvestNikeNikeUnited StatesSound Design for Film Advertising
In BookTBWA\ParisNissanNissan Juke : Built to thrillFranceSpecial Effects for Film Advertising
In BookWieden + Kennedy UKTescoTesco Christmas CampaignUnited KingdomUse of Music for Film Advertising
In BookWave StudiosHonda CivicHonda SparkUnited KingdomSound Design for Film Advertising
In BookWave StudiosPrometheusPrometheus 'Transmission'United KingdomSound Design for Film Advertising
In BookVelocity Films RivoniaAmstelThe BoxerSouth AfricaEditing for Film Advertising
In BookVelocity Films RivoniaAmstelThe BoxerSouth AfricaCinematography for Film Advertising
In BookThe Sweet ShopCarlton DraughtBeer ChaseUnited KingdomDirection for Film Advertising
In BookScreen SceneRoad Safety AuthorityRoad Safety Authority - Night OutIrelandEditing for Film Advertising
In BookMorton Jankel ZanderOld SpiceOld Spice Muscle MusicUnited StatesDirection for Film Advertising
In BookMorton Jankel ZanderToyotaToyota ReinventedUnited StatesDirection for Film Advertising
In BookMorton Jankel ZanderDirecTVDirecTV Get Rid of Cable United StatesDirection for Film Advertising
In BookGoodby Silverstein & PartnersChevrolet SonicOK Go "Needing/Getting" Music VideoUnited StatesUse of Music for Film Advertising
In BookMcCann Erickson New YorkSony Xperia SmartphonesMade of ImaginationUnited StatesAnimation for Film Advertising
In BookPublicis ItalyBurn Energy DrinkVisionsItalyCinematography for Film Advertising


How South Africa is performing so far at D&AD: The State of the Nations (18 April 2013): South Africa


AwardEntrantClientCampaign/ProjectCountryCategory
In BookDDB South AfricaMcDonalds South AfricaMonstersSouth AfricaPress Advertising Campaigns
In BookOgilvy & Mather JohannesburgPeople Opposing Women Abuse, -A Shoe Brochure in Case of EmergencySouth AfricaInserts & Wraps for Press Advertising
In BookHabari MediaBokomo, Marmite13 Dark TalesSouth AfricaIllustration for Design
NominationTBWA\Hunt\Lascaris JohannesburgTiger Brands, EnterpriseMother's FavouritesSouth AfricaPress Advertising Campaigns
NominationLowe BullIndependent Newspapers, Cape TimesSelfiesSouth AfricaPress Advertising Campaigns
Comment
Dubai Bunnies
Great post
Posted on 10 Aug 2017 03:05

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