Subscribe to industry newsletters

Advertise on Bizcommunity

Local Oscar entry releases end March with other contenders

Four Corners, South Africa's official entry in the 2014 Oscar 'Best Foreign Language Film' category will release locally on 28 March.
In South Africa the movie will open alongside a number of Oscar-nominated and winning movies and producer Genevieve Hofmeyr says, "We see the value in building our campaign to reach audiences of those heavily attended movies."

Growing interest

"This gives us more throttle to stretch the film to its full potential and continue the momentum of our nationwide awareness campaign to reach South African audiences," says director Ian Gabriel. He promises that his coming-of-age thriller will take audiences "deep into the harsh realities of the unique and volatile gangland sub-culture of the sprawling Cape Flats, and despite the gritty nature of gang warfare, at its centre is an inspirational sense of hope and possibility."

The film received positive reviews following its Oscar campaign screenings to Academy voters in Hollywood. Jordan Mintzer, film reviewer in the global trade bible, The Hollywood Reporter, said, "The film has style and polish to find overseas takers."

Producer Cindy Gabriel adds, "Although we weren't ultimately nominated for an Oscar, we received the enormous honour of recognition as an official entry." Four Corners still stands as a contender in the Awards season and has been nominated in the upcoming International Press Academy (IPA) Awards as Best Foreign Language Film for Satellite Award.

Local following

In South Africa, the film has racked up interest, an online following and a virtually built cult status. "We are astounded at the level of 'noise' our film has generated so far ahead of its release, and now with the advantage of a longer lead-in, we plan to amplify that and build on the fan base," says Gabriel.

Veteran actress Lindiwe Matshikiza (who delivered a powerful rendering as Zindzi Mandela in Mandela: Long Walk to Freedom), Brendon Daniels and Irshaad Ally head up the cast of experienced actors and Gabriel's vivid characters are brought to life by first time teenage actors (Jezriel Skei plays the pivotal role of 'Ricardo'). The director drew on undiscovered talent by casting 'real' people from the local schools and chess clubs, and communities across the Cape Flats.