Exhibitions company news

Subscribe to industry newsletters

Press offices

Enquire about a press office
Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard
Exhibitions company news

Scan helps shape the future of African travel

It took 18 months to negotiate and plan, and involved building 6,000 non-standard components such as walling, graphics and bulkheads with LED lights - but the 'We are Africa' 2014 show was a seamless experience, thanks to Scan Display's Cape Town branch.
Scan helps shape the future of African travel - Scan Display
click to enlarge
Scan helps shape the future of African travel - Scan Display
click to enlarge
This event, held at the iconic Cape Town Stadium (5-8 May), showcased a selection of luxury African and Indian Ocean travel brands. The 550 hand-picked delegates and exhibitors operate bush camps and safari lodges, urban hotels and beach resorts. Delegates at the show were addressed by expert speakers on topics such as the socio-economic future of Africa and the opportunity to re-brand the continent.

This travel trade show (by Scan Display client, Beyond Luxury Media Ltd) took place in South Africa for the first time. It follows Beyond Luxury's other groundbreaking travel trade events in Marrakech and Miami,

"Our client is a global player, with extremely high expectations for creativity and quality. We were tasked with supplying the best of everything within a tight schedule. The design and execution were undertaken in our Cape Town workshop, with the aim of maximising impact for every participant," said Scan Display Chairman, Alex Hawes.

Scan's previous experience of working at the stadium, such as during the Soccer World Cup, was invaluable and the results achieved were impressive. Delegates entered the stadium on a red carpet and were welcomed by huge letters spelling out 'We Are Africa'. Individually-lit exhibitor booths were slick and sophisticated, with red carpeting off-setting the modern white furniture. Visitors could relax and enjoy champagne and gourmet snacks at the comfortable seating and café tables provided in the public areas.

Scan Display's Cape Town Sales Manager, Jane Steel, was Scan's project manger for the event. She was delighted with the results of her team's efforts: "This was a suitable setting for making Africa shine around the world. It also revealed the high standard that the Southern African exhibition and display industry is capable of."

A similar event is planned for 2015. To find out more: | www.scandisplay.co.za | | weareafricatravel.com

    
 

Scan Display's press office

Scan Display
Scan Display
Scan Display is a leader in the Southern African exhibition and display industry, specialising in award-winning exhibition stands, retail displays, and event and exhibition infrastructure.
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.

News