According to All Gold, its No-Waste Tomato Paste is one of the fastest selling products in the All Gold range, due to its convenience and ease of use. It believes that these product innovations will drive category growth in terms of meeting consumer needs and the requirements of the smaller trader.
The new 10 x 50g All Gold No-Waste Dispenser Value pack allows consumers the option to stock their kitchen cupboard with their favourite All Gold tomato paste in an easy-to-store dispenser unit. The new 5 x 50g No-Waste Tomato Paste Sachet Strip pack has been developed specifically to look after the needs of the smaller trader and will be distributed exclusively through wholesalers and independents.
The new All Gold Dispenser packs come in pack configurations of 10 X 50g, to retail at around R16.99. The Strip pack, available through wholesalers and independents, comes in 5 X 50g and retails at around R7.49 per strip.
