When hearing the word Afrocentricity, it's quite obvious that it means putting Africa at the centre. But what does that mean practically and how would brands apply it? Nsarkoh explains that if a brand wants to become Afrocentric, and grab all the opportunities that the African continent poses, you have to put African people first - at the centre of what you do, try extremely hard to understand them, and then plan how to serve them in the best possible way.
Top takeaways
Here are some takeaways from Nsarkoh's talk on how to build deep-rooted, Afrocentric brands and why he believes Africa presents some great opportunities for brands:
He left the audience with a wonderful quote from the president of Liberia, Ellen Johnson-Sirleaf, who he acknowledged as an example of a strong leader and highlighted what Africa can become if brands start focusing on the opportunity rather than the challenge.
Bizcommunity's BizTakeouts TV crew caught up with Nsarkoh to chat about Afrocentricity, tailoring communication for Africa and the importance of mobile.