PARIS, FRANCE / DARMSTADT, GERMANY: Eighty-one publishing and printing companies from 29 countries have been welcomed into the 2012-2014 WAN-IFRA International Newspaper Color Quality Club, the elite group of publications that demonstrate exceptional colour printing and the value it brings to readers and advertisers alike.
The club is a once-every-two-year opportunity for newspapers world-wide to demonstrate their printing quality. Its members, who comprise a short list of the world's best-printed colour newspapers, increase prestige with readers, pride among staff members, and benefit when it comes to selling ad space to fussy customers.
The club is more than a contest; its program includes numerous tools to improve colour quality.
The full list of club members can be found here: http://www.wan-ifra.org/node/58538
The successful newspaper titles met exacting ISO standards and demonstrated they can reliably reproduce colour images and advertisements consistently, worldwide, and with the intended colour effect.
"This not only provides confirmation of the successful efforts aimed at achieving international standardisation supported by WAN-IFRA, but also the motivation of personnel working in every printing plant, the correct choice of materials, impressive knowledge of printing techniques, and the skilful use of measuring and control," said Manfred Werfel, Interim CEO and Executive Director of Competence Centre Newspaper Production at the World Association of Newspapers and News Publishers (WAN-IFRA).
The Club quality initiative helps ensure that readers receive an attractive, high-quality product and the advertiser an outstanding advertising carrier. It provides participants - 192 titles applied for membership in the 2012-2014 Club - with a better understanding and implementation of the ISO 12647 print standard and how to improve the printing process.
The INCQC 2012-2014 winners' book, which will be available at the World Publishing Expo (IFRA Expo) in Frankfurt, Germany, will present the winning titles. More on the Expo, to be held from 29 to 31 October next, can be found at http://www.wan-ifra.org/expo2012