This offers advertisers targeted, mobile exposure whilst enabling private individuals an opportunity to earn additional income.
"For advertisers we've created an exclusive, mobile platform within environments where typical consumers spend time - imagine exposure through branded vehicles along their travelling routes to and from the gym, the supermarket, specific primary or high schools, or sitting in bumper-to-bumper traffic on main arterial routes. Not only are we unlocking the potential for brands to access consumers in these environments, we're enabling the owner of the vehicle to effortlessly earn additional income in challenging economic times," explains Reinhard Korb, executive head of sales for the company.
It offers advertisers an affordable option to enter the world of outdoor advertising without having to deal with typical outdoor restrictions such as limited site availability and council approvals. It also ties in seamlessly with radio, TV and through the line campaign activities, with the added benefit of flexibility and mobility, which traditional OOH media lack.
"For example, a sportswear brand can select to advertise on specific 4X4s, driven by men under 35 who travel regularly to the gym and sports clubs," adds Korb. "These drivers are already the brand's target audience, plus they go on to become brand ambassadors whilst travelling their regular routes, going about their daily activities. To maximise exposure, we could further incentivise these drivers to use the medium more tactically, for instance by ensuring their presence at shopping centres and sport events at specific times."
From the driver's point of view, the company believes that besides offering individuals an earning opportunity, branding a car has additional benefits - the vehicle branding protects the vehicle's paintwork from UV damage, stone chips and scratches and doesn't cause any damage to the vehicle once removed. It also states that certain insurance companies will also discount premiums due to branded vehicles being conspicuous and less attractive for theft or hijacking, therefore lowering the insurance risk.
"With the opportunity to increase reach and frequency exponentially due to the mobility of the medium, together with geographic, demographic and psychographic matching opportunities, we're confident that this is going to be a success with both advertisers and individual drivers. We are excited to be the first to expand this international concept into South Africa and are ready to drive your message to market," concludes Korb.
Individuals wishing to sign up should log onto www.brandyourcar.com and add their personal details online.
