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[Biz Takeouts Podcast] 102: Why Millenials matter and agency focus with Utopian Advertising

Yesterday on the weekly Biz Takeouts Marketing and Media Radio show, we chatted to Cathy Lund from Cosmopolitan SA, Joan Snyder Kuhl from Why Millenials Matter, as well as Justin Williams from Utopian Advertising in our agency focus slot. [twitterfall]
We found out more about the recent #COSMO Millennial roadshow, the Millennial research conducted by Cosmopolitan, as well as what brands need to know about Millennials.

Utopian Advertising (@UtopianAgency) was featured in our monthly agency focus slot and Managing Director Justin Williams (@JustinUtopia) talked about the agency, the pop-up shop offering and how it is using social media as a currency for clients.

If you missed the show, which airs every Thursday 9-10am streamed live via 2oceansVibe Radio, make sure you listen to this week's podcast. [twitterfall]

Lineup highlights

Bizcommunity Why has Cosmopolitan SA embarked on this research of Millenials?
Cathy Lund:
The most important part of any brand is to immerse yourself in your audience and I knew it was integral that we jump and do some real thorough research on our audience. So it happened that I met Joan at our annual conference and she presented to us and I was blown away by her insights on Millennials, where the 18-34 year-olds form part of our target audience. There was so much synergy, so we invited her to come out and chat to us and formulated our questions and survey, with Joan's expertise, to ask the right questions and dissecting of the answers. The dissection is the most important part of the information really.

Bizcommunity Why do Millennials matter to brands?
Joan Kuhl:
The consumer spending power of Millennials is expected to be R2,45 trillion next year. They are the majority of your customers, now and going forward. The other side of it, in the next 10 years, they will be 75% of your global workforce, sometimes brands come to me and want to talk consumer-only. You have to think both sides, as a consumer and a workforce. You have to think about your employees, as they are the Millennials. You have to get them just as involved in the the company strategy and ongoing processes.

Find out more about the #CosmoMillennials research.

Bizcommunity What exactly is Utopian Advertising?
Justin Williams:
Utopian Advertising is all about taking advertising forward, there is a great sense of customer loyalty starting to emerge more and more and we are about rewarding the customer by merging social media and retail through the medium of pop-up shops. We do that by setting up pop-up shops with customers coming in, sending a tweet and being rewarded by that brand.

You can find our more about Utopian Advertising on

The news roundup covered:

If you are interested in getting interviewed on Biz Takeouts, or want to suggest a show topic, email Warren Harding (@bizwazza) on .


If you missed the show, download (67MB) or listen to the podcast (36:40min).

Episode 102: Cosmopolitan Millennials Research and Agency Focus on Utopian Advertising.

Date: 21 August 2014 Length: 46:33min File size: 85.1MB Host: Warren Harding's Biz Takeouts Marketing & Media Show takes South Africa's biggest online marketing, media and ad industry platform to the airwaves and gives relevant, useful and interesting insights into all aspects of marketing in SA, Africa and beyond. Each week, the show features the movers and the shakers of the industry, current media trends, upcoming events and brand activities.

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