Don't miss Marketing and Media News to go>> with @Bizwazza
Every Thursday at 9am
For the hottest interviews, insights and issues from African and South African marketing, media, digital and ad industry leaders Biz Takeouts Marketing & Media Radio Show.
Guests may be interviewed live in 2OV's Cape Town studio, or may call in via Skype from anywhere.
To apply to be interviewed, to advertise or for exciting sponsorship opportunities, email or contact host Warren Harding @bizwazza for more info.
[Biz Takeouts Podcast] 102: Why Millenials matter and agency focus with Utopian Advertising
22 Aug 2014 11:50
Yesterday on the weekly Biz Takeouts Marketing and Media Radio show, we chatted to Cathy Lund from Cosmopolitan SA, Joan Snyder Kuhl from Why Millenials Matter, as well as Justin Williams from Utopian Advertising in our agency focus slot. [twitterfall]
We found out more about the recent #COSMO Millennial roadshow, the Millennial research conducted by Cosmopolitan, as well as what brands need to know about Millennials.
Utopian Advertising (@UtopianAgency) was featured in our monthly agency focus slot and Managing Director Justin Williams (@JustinUtopia) talked about the agency, the pop-up shop offering and how it is using social media as a currency for clients.
If you missed the show, which airs every Thursday 9-10am streamed live via 2oceansVibe Radio, make sure you listen to this week's podcast. [twitterfall]
Lineup highlights
Why has Cosmopolitan SA embarked on this research of Millenials? Cathy Lund: The most important part of any brand is to immerse yourself in your audience and I knew it was integral that we jump and do some real thorough research on our audience. So it happened that I met Joan at our annual conference and she presented to us and I was blown away by her insights on Millennials, where the 18-34 year-olds form part of our target audience. There was so much synergy, so we invited her to come out and chat to us and formulated our questions and survey, with Joan's expertise, to ask the right questions and dissecting of the answers. The dissection is the most important part of the information really.
Why do Millennials matter to brands? Joan Kuhl: The consumer spending power of Millennials is expected to be R2,45 trillion next year. They are the majority of your customers, now and going forward. The other side of it, in the next 10 years, they will be 75% of your global workforce, sometimes brands come to me and want to talk consumer-only. You have to think both sides, as a consumer and a workforce. You have to think about your employees, as they are the Millennials. You have to get them just as involved in the the company strategy and ongoing processes.
What exactly is Utopian Advertising? Justin Williams: Utopian Advertising is all about taking advertising forward, there is a great sense of customer loyalty starting to emerge more and more and we are about rewarding the customer by merging social media and retail through the medium of pop-up shops. We do that by setting up pop-up shops with customers coming in, sending a tweet and being rewarded by that brand.
Bizcommunity.com's Biz Takeouts Marketing & Media Show takes South Africa's biggest online marketing, media and ad industry platform to the airwaves and gives relevant, useful and interesting insights into all aspects of marketing in SA, Africa and beyond. Each week, the show features the movers and the shakers of the industry, current media trends, upcoming events and brand activities.
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.
![[Biz Takeouts Podcast] 102: Why Millenials matter and agency focus with Utopian Advertising](http://cdn.biz-file.com/c/1408/221402.jpg)
Why has Cosmopolitan SA embarked on this research of Millenials?![[Biz Takeouts Podcast] 102: Why Millenials matter and agency focus with Utopian Advertising](http://cdn.biz-file.com/c/1408/221401.jpg)
![[Trends 2015] Your 2015: The consumer, content and collaboration](http://cdn.biz-file.com/c/1501/251154.jpg)
![[Trends 2015] 15 global trends for 2015](http://cdn.biz-file.com/c/1501/251260.jpg)
South Africa
BizTrends 2015
