Biz Takeouts Radio Show & Podcasts
[Biz Takeouts Podcast] 96: IAB South Africa - what is coming next?
Get all the information by listening to this week's podcast of the show, which airs every Thursday 9am-10am streamed live via 2oceansVibe Radio. [twitterfall]
In studio on Thursday 3 July we hosted IAB South Africas, Jarred Cinman and Josephine Buys.
Jarred Cinman: The change from DMMA happened earlier this year, and the change hasn't fundamentally changed what the organisation does and who it represents. We are the official industry body representing digital media in South Africa, representing publishers and agencies primarily. The branding change was more about linking up with the global IAB, who are in about 42 countries, and we are an associate member of that network, giving us access to global learnings, research and case studies.
Josephine Buys: There are a few projects, and a number of sub councils so we need to cherry pick which get our most attention. For me personally, I am very excited about the education and transformation portfolio. We are very fortunate to have Astrid Ascar who has joined us on this sub council. We see this as a very important area, making sure we are training young professionals and building curriculums with various organisations to make sure this filters down. Also The Bookmark Awards, coming up early next year. We have moved it to into February, as we will be transforming the event into an industry summit topped off by an awards show. Happening on February 19 next year and happening in Johannesburg for the first time.
Check out the IAB South Africa here: www.iabsa.net
Get all the other information from Jarred and Josephine about the IAB South Africa by listening to this week's podcast.
The news roundup covered:
- Top 10 digital campaigns of 2014: Jan-Jun
- Making smarter online advertising decisions
- Six reasons why work is rejected
- Pay for what you eat with a tweet
- Direct Marketing Manager
If you missed the show, download (46.5MB) or listen to the podcast (25:27min).
We chat to the Chair of the IAB South Africa, Jarred Cinman and recently appointed IAB South Africa Country Manager, Josephine Buys.
Date: 3 July 2014 Length: 25:27min File size: 46.5MB Host: Warren Harding