We spoke about the change from DMMA to IAB South Africa from earlier this year, the move of The Bookmarks Awards to early 2015, the change in format of The Bookmarks to a summit and an event, as well as the future of digital in South Africa and so much more.
Get all the information by listening to this week's podcast of the show, which airs every Thursday 9am-10am streamed live via 2oceansVibe Radio. [twitterfall]
In studio on Thursday 3 July we hosted IAB South Africas, Jarred Cinman and Josephine Buys.
What exactly is the IAB South Africa? Jarred Cinman: The change from DMMA happened earlier this year, and the change hasn't fundamentally changed what the organisation does and who it represents. We are the official industry body representing digital media in South Africa, representing publishers and agencies primarily. The branding change was more about linking up with the global IAB, who are in about 42 countries, and we are an associate member of that network, giving us access to global learnings, research and case studies.
What are your priority items as the new Country Manager for the IAB South Africa? Josephine Buys: There are a few projects, and a number of sub councils so we need to cherry pick which get our most attention. For me personally, I am very excited about the education and transformation portfolio. We are very fortunate to have Astrid Ascar who has joined us on this sub council. We see this as a very important area, making sure we are training young professionals and building curriculums with various organisations to make sure this filters down. Also The Bookmark Awards, coming up early next year. We have moved it to into February, as we will be transforming the event into an industry summit topped off by an awards show. Happening on February 19 next year and happening in Johannesburg for the first time.
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