Saturday night 2009 Loeries winners

Overview of Grand Prix winner Ogilvy Johannesburg's Experiential Mixed-Media Campaign ‘Young, Gifted & Black' for Channel O

At the Saturday night ceremony hosted by the SABC, a total of 95 awards were handed out, with two being Grands Prix, eight Gold and five Craft Gold. MC was comedian John Vlismas, making it three years in a row, who played to a mostly full house at the Good Hope Centre which had been especially upgraded for this event. Goldfish and Lira were part of the entertainment.

New Voice Award

The SABC New Voice Award for Non-English Radio was launched this year to promote the production of non-English radio advertising.

The Gold Award went to TBWA\Hunt\Lascaris Johannesburg for ‘Tatollo, Funeral' for Tiger Brands; the Silver Award went to Draftfcb Johannesburg for ‘Bua FM - 1, 2, 3' for Vodacom; and the Bronze Award went to Joe Public for ‘Don't Stop ‘Til You Get Enough, Buffalo Soldier, Beat It' for kalahari.net.

The Vodacom Mobile Media Digital Award

This new award, in partnership with Vodacom Mobile Advertising, recognises the recent growth in the use of mobile devices in the advertising mix. It was awarded to Gloo Digital Design for the ‘Tetralift' mobile entry for Puma.

Gloo Digital Design also took home another new award, The SpaceStation Internet Advertising Award, for its work ‘Connect and U Can' for MWeb.

Grand Prix winner - Ogilvy Johannesburg's Young Gifted and Black for Channel O in the Experiential Mixed Media category

Gold winner - Acuate Marketing and Communications's Small business is no small business for MTN in the Experiential Non-broadcast video and film category

Gold winner - Ogilvy Cape Town's Lucky for Volkswagen in the Advertising TV and Cinema Commercials category

Tribute to Thabo Motene Marera

Tribute was also paid to the late Thabo Motene Marera, the Velocity Films' film director who was tragically killed in a car accident in Johannesburg last weekend. View the Bizcommunity.com tribute page at http://www.bizcommunity.com/TributeToThabo.html.

Saturday night winners

Award	Category	Category	Country	Client	Ad Title	Company	Product
Gold	Advertising	TV & Cinema Commercials	South Africa	Volkswagen	Lucky	Ogilvy Cape Town	Golf 6
Gold	Advertising	TV & Cinema Commercial Campaign	South Africa	BP	SA United - Car Guards vs Boytjies, Divas vs Taxi Drivers, Cafe Owners vs Mamas	Ogilvy Johannesburg	BP 2010
Silver	Advertising	TV & Cinema Commercials	United Arab Emirates	MTV	MTV Staying Alive	LOWE Middle East & North Africa	Aids Awareness
Silver	Advertising	TV & Cinema Commercial Campaign	South Africa	Chicken Licken	Morning After, Singing Burger	Net#work BBDO Johannesburg	Slyder
Silver	Advertising	TV & Cinema Commercials	South Africa	Audi SA	Flipbook	Ogilvy Johannesburg	Audi Q5
Silver	Advertising	TV & Cinema Commercials	South Africa	KFC	Skop	Ogilvy Johannesburg	Streetwise 2
Bronze	Advertising	TV & Cinema Commercials	South Africa	Vodacom	Sophiatown	Draftfcb Johannesburg	Soccer
Bronze	Advertising	TV & Cinema Commercials	South Africa	Vodacom	Player 23	Draftfcb Johannesburg	Rugby
Bronze	Advertising	TV & Cinema Commercials	South Africa	MWEB	LOST	FOXP2	MWEB BRAND
Bronze	Advertising	TV & Cinema Commercials	South Africa	BMW South Africa	Freediver	Ireland/Davenport	EfficientDynamics
Bronze	Advertising	TV & Cinema Commercial Campaign	Egypt	LinkDOTnet	Chatting, Streaming, Download, Generic	Leo Burnett Cairo	Link DSL
Bronze	Advertising	TV & Cinema Commercials	South Africa	Cell C	Talking Man	Net#work BBDO Johannesburg	Cell C
Bronze	Advertising	TV & Cinema Commercials	South Africa	Exclusive Books	Charades	Ogilvy Johannesburg	Fanatics Club
Bronze	Advertising	TV & Cinema Commercials	South Africa	Nando's	Change	Stick	Nando's
Craft Gold	Advertising	TV & Cinema Crafts - Art Direction	South Africa	AVI Bakers	Precious Biscuits	Ogilvy Johannesburg	Bakers Biscuits
Craft Certificate	Advertising	TV & Cinema Crafts - Art Direction	South Africa	Vodacom	Sophiatown	Draftfcb Johannesburg	Soccer
Craft Certificate	Advertising	TV & Cinema Crafts - Art Direction	South Africa	Chicken Licken	Chilly the Real Snowman Boy	Egg Films	Chicken Licken Soul Fire
Craft Gold	Advertising	TV & Cinema Crafts - Animation & Special Visual Effects	South Africa	United Airlines	Sea Orchestra	Shy the Sun	New International First and Business Class
Craft Certificate	Advertising	TV & Cinema Crafts - Animation & Special Visual Effects	South Africa	Bakers	Precious Biscuits	BlackGinger & Ogilvy Johannesburg	Bakers
Craft Certificate	Advertising	TV & Cinema Crafts - Animation & Special Visual Effects	South Africa	Neotel	No Restrictions	Riverstone Films & TBWA\Hunt\Lascaris-Johannesburg	Launch Campaign
Craft Certificate	Advertising	TV & Cinema Crafts - Cinematography	South Africa	Cell C	Walking Man	Bomb	Coverage
Craft Certificate	Advertising	TV & Cinema Crafts - Direction	South Africa	Cell C	Walking Man	Bomb	Coverage
Craft Certificate	Advertising	TV & Cinema Crafts - Music & Sound Design	South Africa	Audi Q5	Audi Q5 - Flip-Book	Cut & Paste Genration / Alun Richards	Audi S.A.
Grand Prix	Advertising	Radio Commercial Campaign	South Africa	Virgin Atlantic Airlines	Ferret, Dancer, Dog, Child	Net#work BBDO Johannesburg	Virgin Upper Class
Silver	Advertising	Radio Commercial Campaign	South Africa	Toyota	El Loco, Creeper Tarts	Draftfcb Johannesburg	Genuine Parts
Silver	Advertising	Radio Commercials	South Africa	Nando's	Name	Draftfcb Johannesburg	Combo Meal
Silver	Advertising	Radio Commercial Campaign	South Africa	KFC	Men with balls - Dance Floor, Braai, Looks, Cats, Cute	Ogilvy Johannesburg	KFC Sportscage sponsorship
Silver	Advertising	Radio Commercials	South Africa	Exclusive Books	Love Letter	Ogilvy Johannesburg	E-mail etiquette
Bronze	Advertising	Radio Commercials	South Africa	McDonald's	Spell it out	DDB Sa	Happy Meals
Bronze	Advertising	Radio Commercials	South Africa	'Die Burger'	Tweegatjakkals	Draftfcb Cape Town	Election 2009
Bronze	Advertising	Radio Commercials	South Africa	Toyota	Sergeant	Draftfcb Johannesburg	Hilux
Bronze	Advertising	Radio Commercial Campaign	South Africa	Toyota	Afrenglish, Backward	Draftfcb Johannesburg	Prius
Bronze	Advertising	Radio Commercial Campaign	South Africa	Lexus	Financial Indicators, Emotional Satnav, Sports News	Draftfcb Johannesburg	GS
Bronze	Advertising	Radio Commercials	South Africa	Constantia Insurance	Surname	Draftfcb Johannesburg	Corporate
Bronze	Advertising	Radio Commercials	South Africa	kulula	Bleep	King James	kulula connect
Bronze	Advertising	Radio Commercials	South Africa	Art Logic	Song	Lowe Bull	Joburg Art Fair
Bronze	Advertising	Radio Commercials	South Africa	I&J	URL	Net#work BBDO Cape Town	Omega 3 Fish Fingers
Bronze	Advertising	Radio Commercial Campaign	South Africa	Multichoice	5 Star - Pigeon, Baby	Ogilvy Johannesburg	DStv Premium
Bronze	Advertising	Radio Commercial Campaign	South Africa	Nando's	Drop the charges, Change	Stick	Nando's
Gold	Advertising	New Voice Award - Non-English Radio Campaign	South Africa	Tiger Brands	Tatollo, Funeral	TBWA\Hunt\Lascaris Johannesburg	Doom
Silver	Advertising	New Voice Award - Non-English Radio Campaign	South Africa	Vodacom	Bua FM - 1, 2, 3	Draftfcb Johannesburg	Music Station
Bronze	Advertising	New Voice Award - Non-English Radio Campaign	South Africa	kalahari.net	Don't Stop 'Til You Get Enough, Buffalo Soldier, Beat It	Joe Public	kalahari.net
Craft Certificate	Advertising	Radio Crafts Campaign - Direction	South Africa	Virgin Atlantic Airlines	Dog, Ferret, Child, Dancer	Net#work BBDO Johannesburg	Upper Class
Craft Gold	Advertising	Radio Crafts Campaign - Writing	South Africa	Virgin Atlantic Airlines	Ferret, Dog, Dancer, Child	Net#work BBDO Johannesburg	Upper Class
Craft Certificate	Advertising	Radio Crafts Campaign - Writing	South Africa	Toyota	El Loco, Creeper Tarts	Draftfcb Johannesburg	Genuine Parts
Silver	Advertising	Online Internet Advertising	South Africa	mweb	connect and you can	Gloo Digital Design	mweb
Bronze	Advertising	Online Internet Advertising Campaign	South Africa	Ghost Pops	Lady ghoul, Zombie man	Gloo Digital Design & Net#work BBDO	ghost pops
Bronze	Advertising	Online Internet Advertising	South Africa	Volkswagen	Ridiculously Small Prices - Snail	Ogilvy Cape Town	Volkswagen Polo
Gold	Advertising	Advertising Mixed-Media Campaign	South Africa	The Zimbabwean	Trillion Dollar Campaign	TBWA\Hunt\Lascaris Johannesburg	The Zimbabwean Newspaper
Silver	Advertising	Advertising Mixed-Media Campaign	South Africa	Vodacom	Player 23	Draftfcb Johannesburg	Rugby
Bronze	Advertising	Advertising Mixed-Media Campaign	South Africa	Steers	Good Guy Campaign	King James Johannesburg	Good Guy
Bronze	Advertising	Advertising Mixed-Media Campaign	South Africa	Windhoek Lager	Keep it Real	The Jupiter Drawing Room South Africa	Brandhouse
Gold	Experiential	Digital - Website	South Africa	wicked pixels	wicked	Gloo Digital Design & Wicked Pixels	wicked pixels
Silver	Experiential	Digital - Website	South Africa	Hello World Agency	Hi there Website	Hello World & Hello Computer	Hello World Agency
Bronze	Experiential	Digital - Website	South Africa	&Beyond Africa	&Beyond New Brand Launch	clickthinking	Website Launch
Bronze	Experiential	Digital - Website	South Africa	Astor Hostels	Astor Hostels	Urbian	Astor Hostels
Gold	Experiential	Digital - Microsite	South Africa	cell c	create me	Gloo Digital Design & Proximity#ttp	cell c
Silver	Experiential	Digital - Microsite	South Africa	Play UK Internet	Play UK Internet - Monster Trucks Game	Hello Computer	Play UK Internet - Monster Trucks Game
Silver	Experiential	Digital - Microsite	South Africa	Glade Festival	Glade Festival Microsite	Urbian	Glade Music Festival UK
Bronze	Experiential	Digital - Microsite	South Africa	MINI South Africa	Fast Love	aquaonline	MIN John Cooper Works (JCW)
Bronze	Experiential	Digital - Microsite	South Africa	MTN	BACKYARDSERIES.TV	Hello Computer & MetropolitanRepublic\TJDR	MTN CRICKET SPONSORSHIP
Bronze	Experiential	Digital - Mobile	South Africa	puma	tetralift	Gloo Digital Design	puma lift
Bronze	Experiential	Digital - Viral	South Africa	Puma	Jack vs. Bolt	WolfGang Productions	Puma Running
Gold	Experiential	Digital - Applications	South Africa	Two Ocean Aquarium	Interactive Frog Wall	Formula D Interactive	Interactive Frog Wall
Silver	Experiential	Digital - Applications	South Africa	Liliesleaf farm	Liliesleaf interactive table	Pixel Project	Liliesleaf interactive table
Bronze	Experiential	Digital - Applications	South Africa	gloo	love from gloo	Gloo Digital Design	gloo
Silver	Experiential	Digital Mixed-Media Campaign	South Africa	cell c	Cell C Create me	Gloo Digital Design	cell c
Bronze	Experiential	Digital Mixed-Media Campaign	South Africa	wicked pixels	wicked	Gloo Digital Design & Wicked Pixels	wicked pixels
Craft Gold	Experiential	Digital Crafts	South Africa	wicked pixels	wicked	Gloo Digital Design & Wicked Pixels	wicked pixels
Craft Certificate	Experiential	Digital Crafts	South Africa	Play UK Internet	Play UK Internet Monster Trucks	Hello Computer	Play UK Internet Monster Trucks
Craft Certificate	Experiential	Digital Crafts	South Africa	Glade Festival	Glade Music Festival UK	Urbian	Glade Festival Microsite
Silver	Experiential	TV Identity and Content Promos	South Africa	M Net	Tree	Ogilvy Johannesburg	Channel O
Silver	Experiential	TV Identity and Content Promo Campaign	South Africa	DStv	Guess who's been watching DStv - Lunchbox, Happy Birthday, Fireman	Studio Zoo	DStv's bouquet of channels
Bronze	Experiential	TV Identity and Content Promos	South Africa	M Net	Young, Gifted and Black	Ogilvy Johannesburg	Channel O
Gold	Experiential	Non-broadcast video & film	South Africa	MTN	Small business is no small business	Actuate Marketing & Communications	MTN SME
Bronze	Experiential	Non-broadcast video & film	South Africa	Sowetan	Legend	Ogilvy Cape Town	Sowetan
Bronze	Experiential	Non-broadcast video & film	South Africa	Sasol	Chairs vs. Champs	The Jupiter Drawing Room South Africa	Paralympics Sponsorship
Silver	Experiential	Live events	South Africa	Internet Solutions	An Argument that launched an ISP	HELLO WORLD	PLuGG
Bronze	Experiential	Live events	South Africa	Hello World Agency	Two Words. A Hundred Stories.	HELLO WORLD	Hello World Agency
Bronze	Experiential	Live events		Mini	Mini Convertible Launch	VWV Group	Convertible Launch
Craft Certificate	Experiential	Crafts - Art Direction	South Africa	Sowetan	Legend	Ogilvy Cape Town	Sowetan
Craft Certificate	Experiential	Crafts - Art Direction	South Africa	M Net	Young, Gifted and Black	Ogilvy Johannesburg	Channel O
Craft Gold	Experiential	Crafts - Animation	South Africa	MTN	MTN Roadshow	Masters & Savant Worldwide	MTN Business
Craft Certificate	Experiential	Crafts - Animation	South Africa	Biblioteq	Eye	Masters & Savant Worldwide	Biblioteq
Craft Certificate	Experiential	Crafts - Animation	South Africa	M Net	Tree	Ogilvy Johannesburg	Channel O
Craft Certificate	Experiential	Crafts - Direction	South Africa	DStv	Guess who's been watching DStv - Lunchbox	Studio Zoo	DStv's bouquet of channels
Craft Certificate	Experiential	Crafts - Editing	South Africa	MNET	MNET MAGIC BUBBLES	ORIJIN	MNET TELEVISION CHANNEL
Grand Prix	Experiential	Mixed-Media Campaign	South Africa	M Net	Young, Gifted & Black	Ogilvy Johannesburg	Channel O
Silver	Experiential	Mixed-Media Campaign	South Africa	Internet Solutions	An Argument that Launched an ISP	HELLO WORLD	PLuGG
Silver	Experiential	Mixed-Media Campaign	South Africa	Unilever S.A/ Flora	Meet Wally's Heart	Lowe Bull	FLORA
Bronze	Experiential	Mixed-Media Campaign	South Africa	Brandhouse	Win This Classic	The Jupiter Drawing Room South Africa	Bushmills
Silver	Integrated	Through the line communication	Lebanon	Hariri Foundation	Khede Kasra	Leo Burnett Beirut	Women Empowerment Program
Bronze	Integrated	Through the line communication	South Africa	Interactive Africa	What can your Creativity do?	The Jupiter Drawing Room South Africa	Design Indaba 12

For full credits for winners, go to www.theloerieawards.co.za/default.aspx?link=awards_archive_2009.

Combined stats for both nights

All	Student	Professional
Entries	3077	434	2643
Prof non-craft entries			1877
Prof craft entries			766
Finalists	989	108	881
Grand Prix	4	0	4
Gold	19	1	18
Silver	50	5	45
Bronze	113	15	98
Craft Gold	9	1	8
Craft Certificate	30	4	26