#WomensMonth

MultiChoice launches #SheCanBe: Celebrating Her Being. Defining Her Potential. Writing Her Future.

Q&A with SKIN Functional’s Shannon Dougall

Maroefah Smith

Shabnum Dawood on supply chain resilience, leadership, and women in logistics

Robin Fredericks

MADE POSSIBLE BY:

More #WomensMonth

Subscribe & Follow

Advertise your job vacancies

Jobs

E-commerce Marketplace & Performance Manager Cape Town

More jobs Submit a job Open account

The Asian e-commerce opportunity

For many in the West, Asia is viewed as a large monolithic geographic area with some slight differences among regions. However, a more-informed understanding is that there are several market segments, and an understanding of some of the key differences between segments is valuable to developing effective market strategies.

By Kirti Vashee

26 Oct 2009

Today, both India and China are propelled by strong economic momentum. Historically, they both also had a deep and lasting cultural influence on much of Asia. An awareness of this history is useful in developing effective business strategies.

Japan, the second-largest economy in the world, is part of Asia. It has historically been the "best" Asian market for most companies, but this is rapidly changing as the China-India momentum builds.

Read the full article here.