Magazines News South Africa

Wine, youth magazines expand market

The annual Best Value Wine Guide is publishing a larger guide for 2013 and extending its distribution, forming part of the Getaway October issue. YV Mag!, an online magazine produced by Youth Village, has also announced it will extend its reach, offering readers the option to read the virtual magazine online or receive the print ready magazine through email.

Wine guide expands entry level

Now under the Getaway banner, the Best Value Wine pocket guide will see 80 000 copies printed for distribution with the magazine - a fourfold increase on last year. In addition, an increase in the price ceiling for entries, from R60 to R80, will reportedly give readers an even greater selection of value wines to choose from.

"We've made these changes to give it broader appeal, while the increased distribution means we will be able to put the book in the hands of more wine lovers than ever before," explained publisher Jacqueline Lahoud. "The print-run also now makes the guide the biggest handbook of its kind in South Africa."

The 2013 edition of the guide, sponsored by Ultra Liquors, priced at R32.95, can be ordered from www.winemag.co.za from the end of August.

The Best Value judging attracts in excess of a thousand entries each year, a number expected to increase significantly with the higher price threshold. The task of determining the Best Value wines in the respective categories as well as the Best Wine and Winery Overall will fall to a panel of South Africa's leading wine experts, chaired by Christine Rudman, with the winners announced at an awards function at the end of August.

Getaway will take the guide to its readers in a direct and experiential way. For the first time, producers featured in the handbook will present their wines to an audience of more than 22 000 visitors at the Gauteng Getaway Show, which takes place from 31 August to 2 September. Delegates buying a ticket at the Best Value wine stand will receive a copy of the book and a glass to sample hundreds of quaffable wines.

Successful youth marketing

"YV Mag! is a source for developmental information, a tool for communicating progress and positivity, a platform for the youth to express their experiences, fears, dreams and hopes in words," says Bruce Dube, founder and MD of Youth Village.

Described as an elegant virtual magazine, designed by the youth for the youth it was created after Youth Village's success, with 96 000 page views since January 2011 and 36 279 page views from January to April 2012, by using only Facebook as promotional tool. The portal reaches youth in both rural and urban areas in South Africa and across the entire continent of Africa.

It focuses extensively at facilitating for better access to information among the youth and its core focal point lies in availing information that can be deemed both developmental and relevant to issues they deal with on a daily basis. It has found favour in the eyes of a British Council Initiative, Global Change Makers, for its effort and clear distinction in the role it plays for its country. Because of Youth Village's success, Dube was selected among the 60 global change makers attending the Youth conference in Belgium.

Youth Village has partnered with various youth centres, institutions and organisations across the country to help distribute the magazine with the hope of reaching even the most remote areas and availing it to the fast growing audience of online readers. There is also an option to download it directly from the portal.

For more, go to www.youthvillage.co.za.

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