LONDON, UK: Although the worst effects of the financial crisis seem to be behind us, the recovery for the magazine industry is expected to be slow, according to new data recently released from FIPP from the annual world magazine trends report.
The 16th edition of the report forecasts magazine adspend in 2012 to be significantly lower than pre-recession levels in North America, Asia Pacific, Western Europe and Eastern and Central Europe.
World Magazine Trends is compiled from contributions from FIPP members (national magazine associations and publishers) across the world and incorporates ZenithOptimedia adspend forecasts and analyses. It provides both detailed local information on the magazine markets in a wide range of countries and also an overview of major trends and developments through regional and international data and summaries.
Now featuring 48 country markets in depth, the new edition of World Magazine Trends is available in PDF format from 1 December and printed format mid-December for pre-orders. New tables include a monitor of cross-border launches, online and mobile phone penetration and number of websites. New countries featured include: Bulgaria; Egypt; Estonia; India; Indonesia; Israel; Malaysia; New Zealand; Peru; Portugal and Turkey.
According to Rachel Nacer, editor of World Magazine Trends 2010-2011, besides the financial crisis, the magazine industry has been affected by major structural changes to the media market as advertisers and consumers are increasingly attracted by online and digital products. However, these new technologies are increasingly seen by publishers not as a threat but as an opportunity to expand their own activities to reach readers in different ways and provide new services to advertisers.
To order your copy of FIPP World Magazine Trends 2010-2011, go to fipp.com/publications or simply download the order form and fax back to +44 20 7404 4170 or email to .
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