Its closest rival was Cape Media, thanks to the success of Leadership
magazine. Media24 took home Magazine of the Year (Consumer), thanks to Sarie
, and Magazine of the Year (Custom) with a win by Woolworths Taste
from Media24's New Media Publishing division. Women's Health
was as near as a sure bet as one can get for wining Launch or Re-launch of the Year (Consumer), with launch editor Kate Wilson taking the titles' circulation within a hair's breadth of established Men's Health
- up 35% on Touchline's internal circulation projections.Magazine rivals fared poorly
Louise Marsland, editor-in-chief of AdVantage magazine, with her PICA for Best Trade & Industry Writer of the Year. Pic: Simone Puterman.
Media24's magazine rivals Avusa and Caxton both fared poorly. Caxton didn't feature at all (its stable includes Bona
, Farmers Weekly
, Food & Home Entertaining
, Rooi Rose
and Woman & Home
). Avusa picked up one award, thanks to Elle
and Annalize Visser winning Profile Writer of the Year. The group also publishes the Financial Mail
, Elle Decoration
, among others.
Cape Media won three PICAs, two on the back of Leadership
magazine (for Magazine of the Year - B2B and Editor of the Year - B2B), and a third for Annual, Supplement or Special Issue of the Year for Leadership in Sport
Three magazines that turn out to be pretty successful at winning awards (and pretty successful in themselves, actually) is Weg!/Go!
and Woolworths Taste
.Successful content recipe
2010 PICA chairperson Jonathan Harris in the "boxing ring" in the Zip Zap Circus. Pic: Simone Puterman.
lost founding editor Bun Booyens
to Die Burger
in May 2010 but continues with its successful content recipe. The magazine won three PICAs, including Photography/Photojournalism of the Year, Travel Writer of the Year and Columnist of the Year (Toast Coetzer, who won both, can expect a raise this year).Woolworths Taste
also won three PICAs: Overall Magazine Design of the Year (Custom), Online Solution of the Year and Magazine of the Year (Custom). Sarie
won Overall Magazine Design of the Year (Consumer), Editor of the Year (Consumer) and Magazine of the Year (Consumer). Leadership
, Women's Health
all won two awards each.Didn't feature this year
Cut crystal and silver-plated cutlery elegance. Pic: Simone Puterman.
Titles that didn't feature on the list of PICA winners this year included Visi
, whose ABC for the second quarter of 2010 (April to June) dropped nearly 40%
to just above the 12 000 mark. The pressure on new editor Jacquie Myburgh Chemaly to turn things around at what was once the most exciting magazine in the country is considerable.
Men's interest titles focused on niches rather than general interest, with the exception of Men's Health
, which won Health & Wellness Writer of the Year. Sarie Kos vir Mans
won Annual, Supplement or Special Issue of the Year (Consumer) and WegRy/Drive Out
for Layout of the Year.
The awards evening went smoothly and taking the awards to the winning tables was a stroke of brilliance. It all flew by relatively painlessly. The boxing ring in the middle of the Zip Zap Circus tent was unconventional but allowed everybody to share in the entertainment equally. MC Riaad Moosa was a hit and Hip Hop Pantsula (HHP) opened the evening's entertainment LOUDLY (I did notice a pair of earplugs emerging from at least one handbag).
The interior of the Zip Zap Circus all set up for the 2010 PICA Awards. Pic: Simone Puterman.
Jonathan Harris, chairman of the 2010 PICA Committee, promised a revamped and streamlined
award show. He delivered.For more: